1. Brand background: the start-up of a fresh market may vary from region to region, but as a chain brand, its headquarters or major operating team often has long experience in fresh retailing. For example, there is information that the market chain in a certain area was established in march 2017. The scale of development: after several years of development, the market chain in the food basket has opened a number of shops in various regions, such as the zhubong region and the zambo region, and the total number of shops has reached a considerable level (96 shops). Ii. Operating in general: the market is dominated by fresh commodities such as vegetables, fruits, meat and eggs, supplemented by food oil, rice flour, sauce, wine and water, and leisure food. Commodity quality: supermarkets focus on commodity quality to ensure that all commodities are fresh, safe and reliable. For example, certain vegetable baskets buy goods directly from the base, sort them and send them to union stores to ensure that they are fresh. Service characteristics one-stop procurement: one-stop home procurement services to meet the daily needs of community residents. Price-free sales: some of the food baskets are used as public goods, the prices of which are strictly regulated by the government and are regularly promoted, for example, after 8 p. M. And after 7. 50 a. M. Quality services: supermarkets focus on consumer experiences and provide a sweet shopping environment and services。