The eugenic pie is a chain of brands focused on retailing fruit and healthy food development and is dedicated to providing consumers with fresh, quality, diversified fruits and related products. The project builds a one-stop shopping experience through the integration of online and offline resources to meet modern consumer aspirations for healthy lives. The project's core strengths, high-quality supply chain system eugenics, has established long-term cooperation with high-quality orchards and suppliers, both domestic and foreign, to ensure the freshness of the entire chain from the extraction to the upper shelf, while providing a rich selection of fruit products. Full-source marketing models combine lower-door shops with online platforms (e. G. Small programs, electrician platforms) to achieve “line-down-line” or “door-store experience, online distribution” flexible shopping and to improve consumer convenience. Branding operations support provides integrated brand image design, standardized business processes and professional training for affiliated vendors, covering the selection, fit-out, displaying, marketing and so on, helping to quickly replicate successful models. In addition to fresh fruit, the diversified product line provides derived products such as juice, fruit cutters, dried fruit, baskets to meet different scenarios and to increase the single price and repurchase rate. The union supports site assessment of services: professional teams assist in analysing business circles, passenger flows and competitive environments and provide site selection advice. Refurbishment design: harmonization of brand image, provision of door-to-door renovation programme and construction guidance. Technical training: covers fruit preservation, presentation techniques, marketing strategies, etc., to ensure core operational competencies of the consortium. Marketing promotion: headquarters provides online and offline campaign planning, advertising material support and social media operational guidance. Logistics distribution: building on efficient supply chains to achieve rapid replenishment and regional distribution and reduce inventory pressure. The target market and the consumer group's core market: focus on second-line cities and economically active areas, radiation surrounding communities, business circles and writing buildings. Target population: young families with a focus on quality of life, working people and consumers with greater health awareness. Project development prospects are growing rapidly with the emergence of trends in health consumption. The eugenics operate through differential positioning and fine-tuning, taking their place in the market. In the future, brands will continue to expand the door shop network, deepen supply chain layouts and explore innovative models such as smart retailing, membership systems and the creation of greater value for consumers and allies. Summary: the eugenics project, centred on “fresh, easy, healthy”, provides for low-threshold, high-reward entrepreneurial opportunities for affiliated businesses through standardized operations and full-source services, while meeting consumer demand for quality fruit, with broad market development space。