1. Name of brand background company: south chang jia yubau ecotechnic co. Ltd.: brand positioning in february 2008: development, production and marketing of food and supplies for the health of infants and young children, dedicated to providing high-quality, safe and reliable products for mothers and children in china. Brand concept: with the aim of “life-friendly, life-loving”, it serves all aspects of the chinese infant and child career. The primary product is infant and child food formula: infant formula, larger infant formula and infant formula. Accompanying series: rice powder, scavengers, nutrients, biscuits, tooth grinders, meatmeat, glucose, etc., are rich and meet the needs of babies at different stages of their growth. Baby and child clothing, shoe hats, knitting: provision of comfortable, safe baby and child clothing. (b) daily items, cosmetics, which cover the daily care of infants and young children and skins. Iii. Autonomous r & d for brand-specific products: based on a strong technological effort to respond to the growth and development needs of children of different age groups, a variety of infant and child foods and supplies have been successfully developed. Innovative: continuous introduction of new products to meet market changes and consumer needs. Strict quality assurance: all products are tested for quality and quality. Quality traceability: products are subject to electronic product quality codes and consumers can search for authenticity through official channels. The market covers the entire country: the distribution network covers more than 30 provinces, municipalities and autonomous regions of mainland china, covering the city of 200 spaces and over 1,000 county towns. Star products: star products, such as 3-dimensional clean-up and golden double-protein nutrient rice powder, are highly trusted by consumers. Iv. Alliance in support of branding: when the alliance succeeds, headquarters provides branding certification to help unionists quickly open up their markets. Products and equipment: prior to the opening of operations, the headquarters arranges for the distribution of logistics requirements, saves procurement time and ensures that the association is open as soon as possible. (c) system support: unionists can use the chain systems, trademarks, management, products and technologies at headquarters directly to reduce the burden of starting a business. Training support: provides comprehensive training, including product knowledge, promotion techniques and end-to-end overall profitability enhancement, and facilitates rapid entry of partners. Marketing support: headquarters centrally designs advertising, festivities, and doorshops to enhance brand visibility and impact. Follow-up services: follow-up to the opening of the business, headquarters provides ongoing marketing guidance programmes and does not regularly direct shop operations. 5. The basic conditions for membership are 18 years of age or older, with experience and experience in society. To embrace brand business and work towards branding. A certain economic capacity is available to cover such costs as shop opening and prior renovation. Market space suitable for opening and approved by headquarters. Others require compliance with headquarters rules and regulations and active branding. Good professionalism and business judgement. Following developments at headquarters and having the will to develop with headquarters. Vi. Coalition process cooperation advice: counselling by telephone, fax, online voicemail or in-person visits to headquarters. Site assessment: headquarters sends a team to contact the allies to conduct a detailed survey and analysis of the area under application and to provide site reference. Payment: a deposit is received in the form of a deposit for the delivery of the goods and is returned immediately upon termination of the contract. Contracting cooperation: a letter of contract for the operation of a brand with headquarters, if it is available. Decoration: headquarters provides the decoration design programme and implements it. Training of personnel: a staff member from the union is sent to headquarters for induction training at the cost of self-financing. Preparatory activities: preparation and promotion of the operation, on-site mentoring by headquarters-appointed personnel. Follow-up services: after opening, headquarters provides continuous marketing guidance and business support. Vii. Brand honours and reputations for market prospects: with quality products and strong marketing management capacity, the baby has become one of the best businesses in the industry. Market prospects: as china's mother-and-child market continues to grow, its brand advantages and product strengths hold great promise for development。