With the health-life services at its core, the project covers a wide range of areas such as sanatoriums, business and leisure, operates under a chain association model and brand standardization, providing a light asset start-up opportunity for all members of the consortium. First, the brand of brand positioning and the core business healthy life chain, which is under the banner of the beijing business management development company, inc., provides health-care support services, covering a variety of projects such as foot therapy, sweating, business clubs, water bathing, and state tideing, are dedicated to building a green health experience. Service scenario and product matrix health services: provision of rest and recuperation programmes such as foot bathing, sweating evaporation, birthing and so forth, combining the concept of healthy life in chinese medicine with the need for consumers to relax their physical and mental well-being. Recreational experiences: integration of business recreation and recreation functions such as cinemas, snacks, self-services, etc., development of a one-stop service model of “shower + see + catering” to improve customer viscos. Ii. Between the model of association and the investment zone of the light asset model of the investment advantage: the total investment cost varies according to the city class and the size of the store. For example, the total investment in first-line cities is about $124,000 and in third-line cities about $71,000, including union fees, equipment purchases, initial raw materials, renovations and marketing costs. Back-to-back cycle: building on brand premium and complex service models, the union can make a profit within 12 to 24 months, and back-to-back with traditional mono-business outlets. Full-dimensional support for site selection and fit-out: headquarters provides site selection assessments, business community research and turnover estimates, professional designers harmonize the design of the door image, audit the construction of qualified engineering teams and ensure consistency in branding. Operations and training: training in business concepts, shop management and product knowledge is provided prior to the opening of the business; after the opening of the business, site supervisors are assigned to supervise the shop, new training courses are launched on a monthly basis and association conferences are held on a regular basis. Marketing and supply chains: headquarters develops advertising, campaigning programmes and localization based on international advanced technology, reduces the cost of raw materials and enhances regional market competitiveness. Market competitiveness versus brand advantage experience a composite business: combining spa with leisure and recreation, covering business clients, household users and young consumers, extending customer stay time and increasing the unit price of customers. The concept of health: mainly green, environmentally friendly and healthy standards of service are compatible with the consumer's quest for a productive and quality life in the post-epidemic era. The effect of branding the moat: the country has dozens of direct and hundreds of union stores, creating brand awareness and consumer trust endorsements. Standardized operations: to reduce the operational risks of affiliated companies through the scaling up and normative management of “personnel, technology, services”. Innovation r & d: new service lines (e. G., national tide feeding therapy) and products are regularly introduced at headquarters to maintain market heat。