Jack wolfskin's head office is located in idstein, in the tanus region, germany. As a major brand in the european outdoors market, the german sports retail industry is a large distributor, whose success is based not only on extraordinary creativity, product ideas based on quality and customer demand, but also on market-advanced product lines and marketing strategies, but also on the continuing wisdom of brand image. Following the creation of higher brand recognition among outdoor sports fans, in recent years jack wolfskin has begun to explore new potential customers. People who like to feel outdoors, vacationers and merchants who seek comfortable journeys are new target groups. Jack wolfskin is convinced that outdoor exercise should be fun, and that products should help users get comfortable outdoor experience. Thus, the rationale for each jack wolfskin product is a good combination of excellent functionality and high comfort. The entire product line consists of functional clothing, tools and footwear specially designed for outdoor exercise, tourism and leisure, which are divided into “outdoor climbing”, “urban outdoors”, “traveling on vacation”, “recreational wildness” series, such as the jack wolfskin (wolfskin) series, which is an advanced brand in germany, and jack wolfskin, who has been known europe since 1981 with unique design, high quality. Jack wolfskin believes that outdoor exercise should be fun and that outdoor fans can always feel “at home outdoors” when they use equipment. In 2007, jack wolfskin plans to selectively introduce product lines into chinese markets in october, such as tents, backpacks, clothing, etc。