The rainbow bear project introduction i, which outlines the project, was created in 2021, with its headquarters in shanghai, china, as a new consumer brand with the "ip snack plus scenario marketing" as its core. The brand focuses on the “z generations and patients” and focuses on “high-carrying, fun interaction, healthy snacks”, operating through the dual channels of online electricians (twisting, skycats) and underground theme stores, with sales exceeding $80 million in one year, with a repurchase rate of 45 per cent, becoming one of the innovative brands of the “zipping ip” break-down tracks. Ii. The core product and specialty ip-style snack series feature, each containing a random one of hidden bear-shaped fudges (12 in total), rounded up the convertibility limit, with a child buyback rate of over 60 per cent for a parent family, a child of $19. 9 per month, a child of +0 trans-fat acid + high-fiber formulation, an appropriate social sharing of bear claws, a female population of over 55 per cent for fitness, white-collar women of $29. 9 per box of chocolates and accelerator (e. G., piggy pec), working together to produce customized packagings, children's birthday party scenes of over 30 per cent more than 30 per cent of kins, and a ceremonial gift market of 59. 9 per cent. Office snacks: roll-out of “small bear claw biscuit + low-calorie jell-o + unpressed toys”, social scene of the fit-for-work field with 15 per cent of business purchases. The festival limit: the mid-autumn bear mooncake box, the spring festival red package, sold over 100,000 copies a month, increasing the māori rate to 70 per cent. Interactive experience design ar interactive packaging: scanning snacks can trigger animated “virtual bear dancing”, with over 30,000 notes in red books and cards and a 25 per cent increase in sales on the drive line. Underline subject store: set up the “diy pocket workshop” “ip photo area”, with over 500 people in traffic on weekends and 60% repurchase rate. Iii. Continuous output of ip-modification barriers for project strengths and competitiveness analysis: enhanced user viscosity through derivatives such as the rainbow bear animation synopsis package, with more than 500 million stories of tremors on ip topics. Supply chain flexible response: using a “small batch, multiple batch” production model, new products take only 15 days from r & d to upper shelf to adapt to rapid iterative demand. Z generational social currency: the social sharing needs of young people are met through the "blind box" "scarrying" mechanism, which translates more than 12% of the tremors. The depth of the parent-child scenario is tied to: cooperation with kindergartens, early education institutions in the “snacks + education” package, 90 per cent parental satisfaction and over 75 per cent renewal. Digital operation and full-channel layout data driver selection: through skycat, twisting electrician data, precision positioning of high-growth tracks such as low-calorie snacks, child ip, with 80 per cent success of new products. Private traffic operations: establishment of a rainbow bear member club, with a membership buy-back rate of over 85 per cent and membership consumption of 60 per cent. Iv. The size and investment of the business model and the expansion strategy single shop model (underline theme shop) is 80-120 m2, with 6-8 employees, with initial investments of $500,000-$800,000 (including ip authorization, refurbishment, equipment) going back 18-24 months of the cycle. Māori and net interest rates: 65 per cent for snacks, 80 per cent for services and 15-20 per cent for combined net interest rates. The expansion strategy area is encrypted and sunk: with the long triangle at its core, it expands to new front-line cities such as chengdu and wuhan, with a plan of 200 new stores within three years. Product extension and cross-border: in 2024, the rainbow bear theme restaurant, the ip perimeter stationery, was launched, covering all age groups, with sales exceeding $200 million per year. Summarize the core barriers that rainbow bear constructs through “ip snack + scenario experience + digital operation” and achieves rapid break-through on the “high-faced, highly interactive, accurate crowds” of snack tracks. In the future, brands will further deepen ip content, expand the full-source consumption landscape and explore overseas retail markets to move towards a global ip zero-food card。