The tarzan wine project, introduction i, business profile tarzan wine group inc., was founded in 1945 at the foot of a unique tarzan, a white wine enterprise with a deep historical and cultural background and strong productive power. After many years of development, tarzan has become one of the leading companies in the white wine industry in shandong, and is also prominent in the national white wine market. Brand positioning target market: with shandong as the core market, radiation the surrounding provinces, while actively expanding the national market. For different consumer groups, products of different classes and styles are introduced to meet the demands of a variety of consumption scenarios, such as business receptions, family gatherings and daily self-drinking. Brand style: to pass on the essence of tarzan culture, combining the greatness, weight and quality of white wine, and to create brands of white wine with unique cultural charisma and high quality. Brands focus on quality, cultural and emotional transmission and are committed to providing quality drinking experience for consumers. Iii. High-end product series as steady as tarzan wine: based on thai culture, bottled into thai elements to highlight the distinguished atmosphere. The wine body uses years of old wine to flirt, has a rich mouth, smells nice and fine, and tastes long. It is a flagship product of the tarzan wine industry. The name is tarzan, and the product is beautifully packaged and loaded. High-quality sorghum, wheat, etc. Are selected as raw materials, made from traditional processes in combination with modern technologies, and are typical of strong fragrance styles and suitable for drinking in important settings. The mid-end product series tarzant, a classic product of the tarzan wine industry, is very popular with consumers. The wine is clear and transparent, the cellar is rich, sweet and clean, and the rest is long. The price is pro-people and is suitable for daily consumption scenarios such as family gatherings, friends' meals, etc. Gin tarzan: upgrade based on tarzant songs, softer tastes and more harmonious scents. Packaging design is very flexible, has a certain value for money and is the best-selling product in the middle market. Volkswagen series of pixie wines: with the small cellar brewing process, the fermentation of the cellars allows for full contact with the cellar mud, favouring the growth and metabolism of microbes and making the wine thicker. The product is affordable and suitable for daily consumption. Volkswagen tarzan: it's a basic white wine for public consumption, clean mouths and stable quality, meeting the basic needs of consumers for daily drinking. Iv. The quality advantage of the project is water: the thai wine industry uses the natural springs of the tarzan mountains to make wine, with clear water quality and rich in many minerals and trace elements that are useful to humans, providing good water conditions for the making of quality white wine. Prevailing material advantages: selection of foods such as high-quality sorghum, wheat, rice, rice, maize, etc. To ensure quality and purity. The supply chain is strictly controlled and alcohol is guaranteed from the source. Technological advantages: to pass on the millennium brewing process and to innovate and improve it in the context of modern technology. Having a unique “breeding” process, small cellar ponds are small and fermented enough to enrich the fragrances and alcohol content of the wine. At the same time, rigorous monitoring of the brewing process, using advanced brewing equipment and detection techniques, ensures the stability of each bottle. The cultural superiority of tarzan is embedded in its cultural background: as a spiritual symbol and cultural treasure of the chinese nation, tarzan has a deep historical and cultural connotation. The tarzan wine industry has integrated thai culture into branding and product design, giving products unique cultural charisma. As consumers drink tarzan's wine, they also feel the depth of their culture. Brand cultural heritage: over the years, the thai wine industry has focused on the transmission and development of brand culture, raising brand visibility and reputation through cultural events, sponsorship of sporting events, etc. Brand culture is deeply embedded and becomes a consumer-trusted brand. The local market for market advantages is deeply rooted: in shandong, the tassan wine industry has a wide distribution network and a faithful consumer group. Over the years, the local market has gained a high share by continuously optimizing product structures and improving service quality. The country's market has been expanding well: it has been actively expanding the national market by establishing networks of distribution channels and distributors in various provinces and municipalities of the country. The visibility and influence of brands in the national market has been enhanced through participation in national sugar and wine fairs and marketing campaigns. V. Business model production operation of modern production bases: the existence of modern production bases and advanced production equipment has enabled the automation and intellectualization of brewing. Strict compliance with production standards and quality control systems to ensure stable quality and reliability of products. Innovation in r & d: focus on product r & d and innovation, professional r & d teams have been established, cooperation with research and research institutes, continuous introduction of new products and improvement of existing ones. Improving product quality and competitiveness through technological innovation. (c) multi-channel marketing: diversified distribution channels have been constructed, including distributor channels, commercial super-channels, catering channels, electrical channels, etc. To expand market coverage of products through cooperation with distributors; to strengthen cooperation with commercial and catering enterprises to improve end-marketing capacity of products; and to actively expand electrical channels to meet consumer demand for online shopping. Branding activities: develop diversified branding activities such as advertising, promotional activities, quality fairs, etc. (b) increasing brand visibility through advertising in the media, such as television, newspapers and the internet; organizing promotional campaigns to attract consumers to buy; and conducting quality fairs to allow consumers to experience the quality and taste of their products. A well-served client service system: a well-developed client service system has been established to provide a full range of services to clients. This includes pre-sale counselling, ongoing services and after-sales tracking to address client problems in a timely manner and to increase client satisfaction. Customer relationship management: focus on customer relationship management, customer classification management and precision marketing through the establishment of a customer database. Regular visits are made to clients to understand their needs and views and to continuously improve the quality of services. Vi. As consumers ' demands on the quality of white wine and its cultural content increase, the thai wine industry has good prospects for development based on its quality advantages, cultural advantages and market advantages. In the future, the thai wine industry will continue to adhere to high-quality and culturally oriented development strategies, increase its research and development inputs and continuously introduce new products that meet market demand; strengthen brand-building and marketing and increase the impact of brands on national markets; and expand marketing channels to increase market ownership of products. At the same time, it has responded positively to national industrial policies to promote green development and transformation in the white wine industry, to achieve sustainable enterprise development and to become a leading domestic white wine enterprise。