Sugo supermarket ltd. Is an important component of the hua yun-man family of the hua yun group's large consumer board. Founded in 1996 under the umbrella of the general service for supply and marketing co-operation of jiangsu province, the word “sugo” was taken from the words “suu” and “ fruit”. In 2003, the chinese share was sugo, and in 2004, 85 per cent of the share was held by the chinese share and 15 per cent by the provincial head office. As the leading commercial and trade enterprise that grew up in jiangsu since its inception in 1996, sugo has gone through several historical stages of its initial, long-term, expansion, integration and transition. Through the construction of a modern state-owned enterprise system, innovative modern modes of circulation, the promotion of modern services development and the undertaking of the historic tasks of rural renewal, suzumi and suzumi took the lead in moving from small supermarkets to large chains, from traditional retail to modern retail trade. In the new era, sugo has proactively adapted to the trend of upgrading and diversifying consumption in order to meet the demand for consumption, implementing a "new retail" development strategy, building new retail capacity through business upgrades, supply chain optimization, online integration, technological innovation and organizational efficiency, and constantly improving the supply capacity and efficiency of goods and services to meet people's aspirations for a better life. At the same time, sugo, by promoting rural industrial development, raising the income level of farmers and exploring rural consumption upgrading, not only pursues the rural renewal strategy, but also provides a broad space for its own sustainable development, and contributes positively to agricultural economic development, rural business prosperity and improved living standards for farmers. After 26 years of hard-won entrepreneurship, by the end of 2022 sugo had entered 13 administrative municipalities in jiangsu and 14 in anhui, nearly 1,600 sites. There are four main players in shopping malls, community shops, living supermarkets, convenience stores, and two modern logistics centres in nanjing mau logistics and xianang logistics. There are two main online platforms with the "apps" and the "suco ops" microprograms, as well as the kyoto, american and hungry triads. Twenty-five thousand shopkeepers, 20 million members, receive consumers 1 billion times a year, sell 22. 6 billion yuan a year and pay a total of 293 million yuan a year. "sugo" has had a distinctive brand character since its inception. In the process of development, sogo has focused on the core of the brand, upgrading the service brand and grinding the product brand. The mission is "to lead consumption upscaling and make a better life" and the vision is "to be a full-source retailer that consumers love." through the promotion of chaining, innovative development and social responsibility, sogo has been able to improve the scope of the service brand, which was designated by the former national directorate of commerce and industry in 2011 as a "named trademark"; in 2012, the world branding laboratory assessed the value of the sogo brand at 13,015 million yuan. As a typical case of retail trade in china, the sugo model has become the subject of attention and research by researchers in economics, retail trade and nanjing institutions of higher learning. The development of sugo has received the attention and attention of the party committees at all levels. Comrade wen jiabao, then prime minister of the state council, has given three important instructions on the development of sugo and has twice visited sugo, believing that the experience of sugo can be replicated. In 2007 and 2006, the ministry of commerce and the china-china general service for supply and sale cooperation organized a live meeting in jiangsu to draw up lessons learned from the sougo experience. In may 2013, wang man, then secretary of the national general service for supply and co-operation and director of the board of governors, visited the sugo supermarket with high appreciation. In september 2020, the deputy secretary of the central disciplinary commission, then director of the board of directors of the national general service for supply and marketing cooperation, gave high ratings to the red autumn research supermarket. In the course of the epidemic, sogo was fully engaged in fighting the epidemic, providing security, preventing demurrage, promoting revenue generation and providing livelihood for the people, and played the role of "major force" and "major station". The success of sogo in the fight against the disease has not only been highly recognized by the main leadership of the provincial council, but also by the secretary and general manager of the sugo party, private chen, who has been awarded the honour of "an advanced individual in the fight against the new coronary pneumonia epidemic throughout the province". As a state enterprise, sougo and the national strategy for rural renewal interacted with each other, playing a market role, mobilizing resources from all sides, actively investing in the fight against poverty, helping a vulnerable village and poor households to become rich, shaping a typical anti-poverty sample, generating innovative experiences and placing high-quality business development on promising fields. Sugo has always been committed to the social responsibility of state-owned enterprises and has been actively involved in public goods activities and the creation of public goods brands. A series of public goods, such as donations to earthquake, flood-affected areas, hope-building primary schools, pro-poor education, care for sanitation workers, care for autistic children, and green development, received good social repercussions. The healthy development of sugo has earned the full recognition of the government and society, and has been honoured for many years. He was awarded hundreds of honors in jiangsu province, china business awards, china retails regional stars, china retails, china's top ten chartered chartered brands, china's 30th anniversary business services reform and opening up, cfca's favorite company, the ccfa retail innovation award, jiangsu's trusted business awards, the model business social responsibility industry, and the advanced collective to combat the new crown pneumonia disease. The healthy development of sogo has won full media recognition. The people's daily news, the light daily news, the economic daily news, the observatoire, the people's network, the xinhua society, the learning power, the xinhua daily news, the xinhua network, the nanjing daily news, the yangtze evening news, the party media, and the mainstream urban media provide full, multi-dimensional observation coverage of sogo, continuously expanding brand visibility and influence and helping to sustain the dynamism of the sugo brand。