Since 1991, china’s catering industry has grown in more than two digits for more than 20 consecutive years. In the face of the global financial crisis, chinese restaurants have been able to grow at a rate of 20 per cent. The introduction of the michaels fast-food brand into the country by the beijing wisdom diet management ltd. Resulted in the entrepreneurial dream of many intelligent candidates. The michaels fast food focuses on quality, optimizes brand names, adjusts strategies to market changes, constantly creates and stabilizes the process of market change. Priority is given to re-engineering and branding in the country's recruitment process, and priority is given to the launching of brand battles in the industry. In order to get the association into business as soon as possible, the max supper headquarters special kitchen management manual, front office management manual, staff management manual, opening guidance manual, equipment maintenance manual, advertising manual, etc. In conclusion, michaels quickie, with its long-standing attention to consumers and its correct grasp of the trends in the catering market, has opened up markets to become one of the potential food medals, and michaels quickie is bound to be a competitor for a new round of wealth opportunities。