In doing so, companies actively participate in market competition for the purpose of “service-oriented, cooperative, quality-oriented and development-oriented”. Adherence to integrity, adherence to medium- and high-end product routes and commitment to satisfactory service to clients are the three most powerful enablers of a pedestal to win the market. The cross-cutting approach to corporate culture proposed and advocated by mr. Zhang zhou fu, chairman of the treading “cross approach”, provides a firm basis for the development and construction of corporate culture. In keeping with the cross-cutting approach, the motor vehicle is market-oriented and service-oriented, with priority given to client interests. Within the industry, priority is given to the creation of a single star service with a single national image, with a dedicated effort to create easy, caring and professional brand services. The company encourages all employees to work together to create a ha...