The anti-trap group is a complex, multi-brand sports group specializing in the design, production and sale of sports shoes and accessories. Founded in 1991 and listed in hong kong, china, in 2007. In 2018, the anti-tribunal group sold more than 40 billion yuan, an increase of more than 44. 4 per cent over the same period. In the first half of 2019, an increase of 40 per cent over the previous year had been achieved in the sum of $14. 8 billion. After nearly three decades of development, the anti-trap group has transformed itself from a traditional private enterprise into a public company with modern governance structures and international competitiveness. Since 2015, the appa group has been china's largest sporting goods consortium, with a market value of over hk$ 170 billion in august 2019, ranking third in the global sporting goods industry. In 2018, the group sold 70 million pairs of sneakers and 100 million pieces of sports clothing, owned more than 12,000 shops and directly created 100,000 jobs. The anti-trap group is committed to a “single focus, multiple brands, full channels” development strategy. The group has a number of well-known chinese and international sports brands, such as antanana (china), phila (italy), disanté descente (japan) and colon kolon (republic of korea), which comprehensively meet the diverse needs of consumers. In march 2019, an investor consortium consisting of antimony sports, equivalent capital, anamed investments and tentling completed the acquisition of the amazonian sports corporation, officially launched the process of globalization and established a new board of directors of the amazonian group in april this year. International well-known brands under the yamavine sports flag have also joined the many brands of the anti-appoint group, including salomon (france), arc'teryx (canada), atomic atomic (austria), toto suunto (finland), wilchon wilson (united states), precor (united states) and peak performance (sweden). These brands are among the world's top sports subdivisions, such as outdoor sports, skiing, balls and sports equipment, and are organized in major world markets in europe, the united states and asia and the pacific. Following the merger and purchase of amaphum, it will become the third-largest global integrated sporting goods consortium serving global consumers. The anti-trap group has been insisting on “innovation as the survival of enterprises” and has been increasing its research and development inputs. By the end of 2018, antipo group innovative r & d inputs had accounted for 5. 2 per cent of marketing costs, and global design r & d centres had been established in los angeles, tokyo, japan, seoul, italy, milan, mainland china and hong kong, china, including nearly 200 design r & d experts from 20 different countries and regions. There are currently more than 1,200 national patent applications for innovation. As always, she has supported the development of sports in china and promoted the implementation of the national strategy. From 2009 to 2024, antma will be the official partner of the chinese olympic committee for 16 consecutive years. In 2017, the ambam group became the official partner of the china olympic committee and the beijing 2022 winter olympics. Antma provided award-winning equipment, competition equipment and life-training equipment for more than 30 major international sporting events, including 36 national teams, chinese sports delegations, the vancouver winter olympics, the guangzhou asian games, the london olympic games, the incheon asian games, the sochi winter games, the rio olympics, the ping chang olympic games and the jakarta asian games. By 2024, antma will also be fighting with chinese athletes for major international sporting events such as the tokyo olympic games, the beijing winter olympics, the hangzhou asian games and the paris olympics. Since its establishment, the anti-trap group has been active in corporate social responsibility and caring for society. Over the years, contributions to the affected areas totalled over hundreds of millions of yuan during major natural disasters. In 2017, the united china youth development fund and the shanghai foundation for true love dreams launched the “community for growing up” programme, which has contributed a total of rmb 500 million in cash and material to poverty alleviation projects through sports to empower people, including the donation of sports equipment, the donation of dream centres to promote literacy education, the recreational exchange of the popular happy movement and olympic culture, and the enperm dream programme to help nearly 10 million young people enjoy the joy of sport and thrive. Throughout this time, the anti-trap group has maintained its corporate mission to “integrate a spirit of sport beyond oneself into everyone's lives”, establishing five core values of “consumer orientation, pragmatism, innovation transcends, respect for inclusiveness, honesty” and its “consumer-oriented approach, market-oriented positions, role models, innovation as the basis for survival” and embracing a culture of innovation that transcends, the iron army culture and groups that never stop. In 2018, the ambam group was awarded the highest prize — forbes, the world's most trusted firm, forbes' best employer, asia's top 50 listed companies, china's top 50 corporate citizen responsibility brands, and china's most valuable enterprise — winning wide social recognition; and, at the same time, the chairman of the board of directors and ceo, mr. Zedin zhong, was named 2018 “china's ten economic year man”. Looking to the future, the anti-trap group is committed to becoming a world-class, respected multi-brand sporting goods consortium。