The cheonjiang department store, which is part of the wang io industrial group and is dedicated to the operation of supermarket chains, has the following project description: hong kong department stores were created in 1995 (formerly chanjiang department stores) and were officially incorporated as a group company in 2003. The size of the enterprise: after many years of development, the chaijiang department store has become a large private enterprise that operates mainly in supermarkets and collects retail, real estate, farming, distribution and advertising. At present, the assets of the group amount to 800 million yuan, tax more than 30 million yuan annually and have over 3,000 employees, of whom more than 1,000 are laid-off workers and retransferees. (a) distribution of houses: 12 cheonyang brands in chenyang city, one great living square, one big fashion supermarket, five great living community stores and one big living supermarket in the centre of changsha city. In addition, it has created a network supermarket and a micro-credit shopping platform through online and offline integration. The concept of branding and the concept of competitive advantage: the hong kong department store has always been based on “good faith, good faith” as the core quality of its management, with a customer-centred and service-oriented approach. Quality control: priority is given to the introduction of the iso 9001 international system of quality management (iqms) in singapore, the creation of a groundbreaking quality control unit in the supermarket sector and the establishment of a series of rigorous systems of commodity access, price monitoring and service evaluation. Competing advantages: the reduction in the cost of goods through direct procurement, the upgrading of end sales with experience and smart models, and the increase in sales through internet and mobile internet models have led to a significant increase in store trust and traffic and higher sales. Iii. Accompaniment and service integration advantage: the chanjiang department stores have many years of operational experience, provide multi-level training, including through a combination of on-site training at headquarters and on-site training of teachers, and comprehensively upgrade the technology and effectiveness of the association. At the same time, it has a professional research and development team and a well-developed logistics distribution system, which provides strong support to its allies. The process of association: the process of association of the chanjiang department stores includes learning about company recruitment, business culture and business ideas, completing the “application form” to the company and issuing the relevant identification statements, signing the “membership, agency contracts”, providing shop plans and photographs, designing renovation programmes for the company, renovating shops under the company's programmes, assisting with training in the opening of the business, such as displaying, distribution, training, etc., and reopening the business. Cost of association: the cost of association varies according to the type of association, region and mode of cooperation, ranging from 60,000 to 1 million yuan. The specific costs need to be determined on the basis of the realities of the association and the company's policy of association. Market prospects and brand-impact market prospects: with increasing diversification and individualization of consumer demand, single commodity types and traditional business models have become difficult to meet. Through continuous innovation and adjustment of business strategies, chaijiang has been active in addressing market challenges and showing good market prospects. Brand impact: the hong kong department store is highly regarded, its brand is well known and its consumer reputation is good. Its fine-looking renovation style, modern equipment and its full range of objects meet the basic daily needs of the surrounding population。