The adivon brand was created in 2006 as a sports and leisure brand based on fashion, sports and life. Efforts have been made to create a popular, life-oriented and fashion-oriented sports brand that will shape a healthy life for consumers that is natural, comfortable and pacified. It combines sport with fashion, sport and life, and gives the movement a spiritual colour. After several years of branding, the adivon brand entered a full-blown and upgraded phase in 2011 and entered the world in a high-profile "new hero". New heroes subverted the old idea that the winner was the king and the loser, and the new heroism of the "no-success hero" is more of a "human" concern. In the arena, there is only one leader, and only a limited number of names, especially life, and not everyone can succeed, but at least we love our own game and work tirelessly, and we are happy, even if we are temporarily behind, and we are heroes, because the adivon brand has given us a belief: "new hero, love, love, ...