Kinlek sports shoes was established in 1991 as one of the companies that produced and sold sports supplies for early professional chinese. The company is committed to building brand quality with elite teams and actively developing new technologies to promote sustained enterprise development. Currently, there are more than 3,000 sales offices and counters and a wide range of distribution networks operating throughout the country. At present, kinlek has embarked on a strategic brand development transition, with product styles increasingly diversified and fashion-oriented, and is building a sports-based fashion group that expands into daily leisure life and creates a new definition of fashion groups. Excellence in management creates a core dynamic. The existence of a stable management team with extensive industry experience and a regulated business operating system, including scientific human resources management, automated information management, etc., have created the conditions for kinlek to upgrade its enterprise. Today, in a highly competitive market, r & d technologies have become the driving force for the sustainability of enterprises. Under the direction of the purpose of "survival with quality in order to manage its benefits in order to create development", kinlek has implemented the whole process of monitoring and management of production, marketing, iso 9001 quality certification, comprehensive quality control, from the introduction of raw materials, production to the level-locking of the packaging floors, and the lower stages of the enterprise's processes as customers of the upper stages of the process, thus creating a unique system of quality management for kinlek. Strict quality management controls have led to steady improvement in the quality of the products produced in the country, and in successive quality tests, all quality tests were conducted, all of which were fully qualified and, in 2003, the products were sold out to more than 20 provinces and cities throughout the country and were well received by consumers. In today's economic society, where the melody of cooperation, interaction and win-win is the dominant one, kinlek, while raising brand value, is more focused on complementarities and mutual growth with distributors. The kim leak brand grants distributors concessions to operate their products, provides them with complementary support such as market guidance, professional training, logistics coordination, and assists distributors in establishing concession chains in concession areas. In 2002, companies invested heavily in multi-faceted planning on the original ci system for branding, visualization, etc., to adjust their branding strategies. The original store and counter have also been remodelled in line with the brand-new image of kinlek and have been completely upgraded. Quality of leadership. Starting in 2000, the company hired wang nan, and in 2006 zhang yi ning, and two table worlds took the lead as brand advocates. In order to highlight the professional character of the product, the prince of sprints and 100 metres of the world student games were hired in early 2006 to lead the image of hukey as an advocate for the product, to consolidate multifaceted media resources and to implement "brand strategy"-oriented market operations. In 2006, kinlek was awarded a brand name. A comprehensive brand of sports goods that promotes the spirit of sport, with popular fashion and qualified probity, stands before the world. Looking to the future, the company will continue to develop high-quality, new-technology products, driven by science and technology, with talent as its main focus, and market-driven consumption, towards the goal of regulating, internationalizing and diversifying modern enterprises。