Brief description
1. Curriculum
Part i, lesson 1: indexes in web marketing strategies
What's the index
Curriculum
It's time for the internet to be the king, and people are getting closer to the internet
Seo is becoming more important
How to make your product (your website, your app, your software, your company, your blog, your name, etc.) a theme that needs to be studied in a wide range of fields, especially in this age of growing interest from the media and from the stars (in the first place by mr. Qin kong), qq, twitter, facebook, twitter, lSocial media, like inkedin, microblogging, and so on, even the parents are already tweeting on their cell phones; many companies have dedicated individuals to marketing the company's network, raising its profile. Degrees
In the context of these times and trends, mastering the seo is an added leverage for its success
The reader then asked: how can it be better to “operate” content (mainly web pages) and make it easier for it to be searched by major search engines (google, baidu, bing, etc.) and to be at the top of the search results
The main thrust of this series is to answer the above questions
This course is also focused on the seo of the website, and certainly the principles and certain methods apply to the seo of other content
Through this course, you can learn some of the skills that are essential to make it easier for users to search for your products (mainly web pages), and also to know how to add appropriate keywords to your web pages, how to optimize the packaging and content of the web pages to make them more relevant and well known. Degrees
Our course is divided into four main parts, each of which will end with a test question and will publish the answer。
Understanding the basis of the index
How to define keywords
Fit
Visibility
Lesson 1 of part i: indexes in web marketing strategies
Now that we're talking about the index in the marketing strategy, let's get a quick look at what web marketing is:
Webmarketing, in english, is made up of two words: web and marketing. Web means network
Networks (web) refer broadly to the sum of networks, communications and digital media, for two purposes:
Attracting users, letting them find your website, showing your content
Transformation of users (to become fans or faithful users) and transformation of users is the primary objective, but first to attract users
Marketing
Definition of encyclopedia:
[marketing refers to the promotion and sale of products by businesses in relation to their relationship with consumers, from the creation of an overall atmosphere and the creation of their own form, the main purpose of which is to deepen the content of the product and to give consumers or people in need a deep understanding of the product and then buy it. ♪ i'm sorry ♪
There are three types of customers in web marketing:
Other organiser
Users involved: self-contained group, interacting, discussing, sharing certain products and services
Users who visit the internet: unlike the first user, they don't look for your products and services, but they happen to be on your website when they see what you're doing
For these three types of users, we need to develop different marketing methods:
For the first category, "customs of search content": when users search your company, products and services, they need to be searched, for example, by a user searching online: "who's good with excavators?" if you're a chinese company, you must let them find you, so you can say, "who's good with excavators? China shandong looking for blue shang."
For the second category of “participating users”, you need to reach out to them, for example in specialized forums, social media (facebook, etc.), communicate with them, communicate with them, listen to their voices, understand their needs and feedback, give your opinion and prove your professionalism
For the third category, "web-browsing users": your website and display are good enough to be attractive, online services are good, users may not be interested in your products at first, but your content is good, and he may become a potential user, so raise their interest
So the main purpose of web marketing is to direct three types of users to your products and services, making them a fan and a faithful user; that's why the index is so important as a conduit
I don't know what you're talking about
Part one, lesson seven: what's the index
That's it for today. Come on。
Next time we learn lesson two, let's see what the index is。
