The search engine optimization has two broad directions: inside and outside。
(1) proficiency in website content. An overview of the website, such as the nature of the company, the relevant information on the website, its subject matter, etc. Helping the website to locate accurately and perform analytical work. (2) a careful analysis of the first page of the website. These include: keywords, website architecture, mete, traffic in major search engines, external chain construction, snapshots, weights, pr values, friends chain, etc. Targeted seo retention
2. Positioning of target keywords: (1) analysis of hot keywords, search data; (2) long end keywords, search data; (3) analysis of markets user survey) which keywords are high conversion rates; (4) keyword distribution planning。
Third, content pages: while it is recommended that originals be published daily and that pseudo-originals be evenly distributed, the proposal is still based on originals, too many of which lead to website downgrading. Title articles with associated keywords, long end words. Updates the content page of the site size on a daily basis, taking care to add anchor text links and keyword links。
Website architecture: the home page module is designed to facilitate access by generally placing the news message panel on the front page, with flat structures and supporting navigational bread crumbs。
Friendship links: business is highly relevant, and friendship links are posted on powerful websites, with single links。
(ii) software: first, the company's promotional materials, pictures, videos, ads, etc., are published by writing articles, sent to the target client's location, and if it is a search engine ranking, it is necessary to think hard, to get the key words and articles ready, to find a more powerful website and to use its own platform for ranking。
