As people's standard of living improves and the pace of work accelerates, greater attention is being paid to their health status. In addition to routine physical exercise, hiking, self-drive tourism, camping barbecues and cycling, among other things, have become popular sports for urban white collars to relax themselves and ease pressure, and have attracted increasing participation. Outdoor sports have become fashionable and hundreds of billions of consumer markets have emerged as an emerging industry. A large number of brand shops should also emerge. However, with the advent of the internet era, traditional physical stores have suffered from vicious competition and “net purchases”, with a marked decline in sales, which has led to a crisis of physical survival. The reason for this is that “single variety, high price” is a major constraint on the development of real businesses. The many thousands of dollars of outdoor sports equipment in traditional stores has...