As people's standard of living improves and the pace of work accelerates, greater attention is being paid to their health status. In addition to routine physical exercise, hiking, self-drive tourism, camping barbecues and cycling, among other things, have become popular sports for urban white collars to relax themselves and ease pressure, and have attracted increasing participation. Outdoor sports have become fashionable and hundreds of billions of consumer markets have emerged as an emerging industry. A large number of brand shops should also emerge. However, with the advent of the internet era, traditional physical stores have suffered from vicious competition and “net purchases”, with a marked decline in sales, which has led to a crisis of physical survival. The reason for this is that “single variety, high price” is a major constraint on the development of real businesses. The many thousands of dollars of outdoor sports equipment in traditional stores has made it prohibitive for wage-earners, leading to a huge difference in net purchase prices, turning their own stores into “test-out rooms” for others! It's only when you're really good and cheap that you lock down your customers and make him your long-time returner! It can be assumed that if the desired goods are available locally or even in front of the home, and the prices are even lower than the net purchase price, they can be seen, tested and supported, and who is willing to buy them online? In particular, in the garment industry, the advantages of the physical shop are irreplaceable. In the face of the changing times and new trends, the one-stop professional product parity supermarket, with its experience function, is the dominant direction for future physical shop innovation and, combined with a strong web-based advocacy function, must attract more consumer groups in the same city. Fujian oku, a supplier of one-stop outdoor sports throughout the country, is responsible for the transformation of the leading physical store by launching a small- and medium-sized outdoor sports parity supermarket at a heavy cost throughout the country, creating diversified products, environments and services, harmonizing prices across the country, creating business practices that are truly close to consumer demand。