One of the major early education institutions in china that combines the development, production and dissemination of early childhood intellectual products is the 100 million intellectual children's literacy programme. Its predecessor was the early education promotion centre for thousands of words, which was formally established in may 2003. The centre for early education promotion, in conjunction with the china early childhood education research centre, established a specialized research and development base for children's intellectual products in beijing at its inception, bringing together the country's renowned educational experts in the early childhood education field and a high-level team of research and development, marketing and marketing personnel to build high-tech research and development platforms and high-start industrial platforms. The concept of “radio-literacy” and the teaching of “interest-led learning” have created the “two-fast-literac...