One of the major early education institutions in china that combines the development, production and dissemination of early childhood intellectual products is the 100 million intellectual children's literacy programme. Its predecessor was the early education promotion centre for thousands of words, which was formally established in may 2003. The centre for early education promotion, in conjunction with the china early childhood education research centre, established a specialized research and development base for children's intellectual products in beijing at its inception, bringing together the country's renowned educational experts in the early childhood education field and a high-level team of research and development, marketing and marketing personnel to build high-tech research and development platforms and high-start industrial platforms. The concept of “radio-literacy” and the teaching of “interest-led learning” have created the “two-fast-literacy pioneers” in the history of literacy education in the country since the official listing of the product in may 2003. Its three-month alarming speed of literacy has raised high levels of interest both within and outside industry and has been hailed as a “challenging traditional literacy” product, both domestically and internationally. After many years of development, the company has been playing with “a thousand characters playing with fast-literacy teaching aids”. As a platform, with a strong research and development capacity, two generations of new products, mathematical pairings, pedagogues, etc. Have been developed and a series of multi-type, well-defined early teaching products, such as drawings, english, toys, etc. Have been planned. The company will gradually form a strategic partnership with local union agents, using thousands of wordboys as a platform, based on broad market ownership, with stable capital alliances as a link to provide markets with excellent products and needed services for consumers. At the same time, companies have established partnerships with r & d institutions in hong kong, singapore, malaysia and toronto, and have spearheaded the process of product diversification and brand internationalization in the early childhood sector. The company adheres to the concept of quality, and to the concept of business, which is “culturally market-driven, technology-led, innovative for development, fast-scale, scale-effective” and which continues to provide 380 million chinese children with access to early education and intellectual training in a more scientific system。