The peter rabbit project introduction, project overview, is a comprehensive project that combines cultural creativity, recreational experience, commodity development and so on, with the classic children's literary image of “peter rabbit” at its core. Peter rabbit, a british writer, beatrix potter, has a very interesting story, a lovely image and a huge global fan base. The project aims to build diversified cultural experiences and commercial products that meet the needs of consumers of different ages for culture, recreation and consumption, drawing on the brand influence of peter rabbit. Ii. Project content and feature theme park and entertainment experience peter rabbit theme park: the construction of a theme park with the peter rabbit story as its background, with a variety of story-related play facilities and interactive experience projects. For example, the theme area of the peter rabbit's secret garden, in which tourists explore the mystery of the garden and engage in fun activities such as the search for carrots, and the rabbit hole adventures project, where tourists experience adventures as if they were in the wonderful world of peter rabbit. Theatre performances and events: performances such as theatres, concerts, etc., on the theme of peter rabbits, in gardens or specialized theatres. The story of peter rabbit is presented to the audience in an entirely new form, enhancing the cultural experience of tourists, through wonderful plays, live performances and live music. In addition, festivals, parent-child events, etc. On the theme of the peter rabbit are organized on a regular basis to attract family tourists. Cultural creative products develop toys and dolls: the introduction of peter rabbit toys and dolls of various types, including products of different sizes, configurations and materials. There are classic velvet dolls with soft hands and realistic images; there are also active joint dolls that meet the needs of children for play and collection. Stationery and learning supplies: design and development of stationery for peter rabbit topics such as notebooks, pencils, rubber, school bags, etc. These are not only practical, but also integrated into peter rabbit's lovely image and story elements and are popular with the student community. Home appliances and decorations: the image of the peter rabbit is used in the development of household goods and decorations, such as pillows, carpets, wall posts, utensils, etc. Create a pleasant and interesting atmosphere for families and meet consumer demand for personalized home decorations. Book publishing and re-editing of digital content and new creations: re-editing of the classic peter rabbit series, optimization of frame design and layout, and improvement of the quality of books. At the same time, excellent writers and illustrators are invited to create a new peter rabbit story book that enriches the story and attracts new readers. Digital content development: production of animated shorts of peter rabbit, audio readings, video games, etc. Dissemination through the internet and mobile devices platforms to expand peter rabbit's audience, particularly to attract the younger generation of consumers. Iii. Market analysis of children and families in target client groups: the classic story and cute image of peter rabbit is well received by children, and family tourists are the main clients of theme parks and parent-child activities. Children are also important consumers of creative products such as toys and stationery. Young women and collectors: peter rabbit's lovely style and fine design attracts a large number of young women consumers who have a high desire to purchase household goods, decorations and dolls on peter rabbit's theme. In addition, some collectors are also concerned about the limited editions of peter rabbit and surrounding products. Cultural lovers and tourists: the peter rabbit project provides an opportunity for people who like classic children's literature and cultural creativity to experience and understand peter rabbit culture. The theme park and associated cultural events attract this segment of the visitors to visit and participate. Trends in market demand have increased the demand for cultural entertainment and individualized consumption as people's living standards and consumption perceptions change. The peter rabbit project meets consumer demand for high-quality cultural experience and consumption in its unique cultural content and diversified product form. The parent-child tourism market has grown rapidly in recent years, and parents have focused more on providing educational and interesting tourism experiences for their children. Peter rabbit's theme park and related activities coincide with this market demand and have broad development prospects. The state of competition is in the area of thematic parks, and peter rabbit's theme park is facing competition with other well-known theme parks, such as disney, universal film. But peter rabbit competes with these large theme parks in a different way, with their unique rural british cultural background and a sweet story style. In the creative products market, the peter rabbit brand faces numerous cartoons and brand competition. However, peter rabbit has a long history and a deep cultural base, and its brand loyalty and fan base provide strong support for competition in the market for projects. Business model branding authorizations and cooperation with well-known domestic and international toy manufacturers, stationery manufacturers, home-based suppliers, etc., to apply the image and elements of peter rabbit to the development and production of products. Cooperation to increase the market coverage and brand visibility of peter rabbit products. In cooperation with tourism companies, hotels, catering enterprises, etc., the introduction of a tourism package, accommodation services and specialty catering for the peter rabbit theme. For example, the construction of the peter rabbit subject room in a hotel near the theme park provides visitors with a more immersive experience. Online and offline sales: the establishment of an official electrician platform to sell a variety of creative products from peter rabbit. At the same time, flag stores have been opened on various major electrician platforms to expand on-line distribution channels. Marketing promotion using social media and electrical platforms to increase product exposure and sales. Underline sales: special stores or sales counters are set up in thematic parks, city business centres, bookstores, toy stores, etc. To sell peter rabbit products. In addition, various cultural creativity fairs, gift fairs, etc. Are held for the presentation and sale of products. Brand promotion and marketing social media marketing: interact with fans using social media platforms such as microblogging, twitter, shivering, etc. To publish the latest developments in peter rabbit, product information, event announcements, etc. The participation and viscosity of fans was increased through online awards, topic discussions, etc. Advertising: advertising in traditional media such as television, newspapers, magazines, etc., promoting the peter rabbit project and products. At the same time, outdoor billboards have been set up in major urban transportation hubs, business centres, etc. To increase brand visibility. Public goods and cooperation: development of public goods related to peter rabbit, such as environmental protection activities, children's reading promotion, etc., and promotion of the social image and reputation of brands. Work with other well-known brands or institutions in joint marketing and promotion to increase the impact of brands. V. Investment and income analysis of investment budget thematic park construction: this includes land acquisition, park planning, procurement and installation of playground facilities, and building of campuses, with projected investments of hundreds of millions of yuan. The research and development and production of creative products, including toys, stationery, household goods, etc., are expected to invest tens of millions of yuan in research and development design, modelling, manufacturing, etc. Book publishing and digital content development: including book editing, layout, printing, animation short films, audio readings, video games, etc., are expected to invest millions to tens of millions. Brand promotion and marketing activities, including advertising, campaign planning and implementation, social media operations, etc., are expected to invest tens of millions. Recruitment and training of personnel: recruitment of thematic park operators, creative product developers, sales workers, etc., and professional training are expected to invest millions. The total investment budget generally ranges from hundreds of millions to billions, depending on the size of the project and the specific plan. Proceeds forecast ticket revenue: the sale of tickets to the theme park is one of the main sources of income and is projected according to the size of the park, the number of visitors and the price of tickets. It is expected that in the early stages of the park's operations, the annual income from ticketing will amount to tens of millions of yuan, which will increase each year as the visibility of the park increases and the number of visitors increases. Revenue from commodity sales: the sale of peter rabbit's creative products is also an important source of income. Revenues from the sale of commodities are expected to reach hundreds of millions a year through online and offline distribution channels. Branding authorized income: working with other enterprises on branding authorization, charging the licence fee, which is expected to amount to tens of millions of yuan annually. Other income, including revenue from catering services, accommodation services, campaign sponsorship, etc., is expected to amount to tens of millions of yuan per year. Consolidated income, the project is expected to be profitable after three to five years of operation, and the investment recovery period is specific to the project. Risk assessment and response market risk market demand may be influenced by factors such as the economic situation and consumer preferences. Response measures: strengthen market research, keep abreast of market developments and consumer demand, and reorient project strategies and product development. Competition risk theme parks and creative products markets are highly competitive, with the potential for new competitors or existing competitors to launch similar projects and products. Response: increasing the quality and service levels of the project, enhancing branding and marketing, creating a good brand image and improving market competitiveness. The operating management of the risk theme park involves security, services, maintenance of facilities and so on, and problems at any one point may affect the experience of visitors and the reputation of the project. Response: establish a sound operational management system to enhance staff training and improve the quality of services; maintain and inspect recreational facilities on a regular basis to ensure the safety of tourists. Legal risks may exist in terms of branding, intellectual property protection, etc。response: increased legal awareness, professional legal counsel, rigorous scrutiny and management of brand-mandated contracts, intellectual property protection, etc. To ensure legal compliance with the operation of the project。