Web site structure optimization: website maps are created, each page can be reached by four clicks on the first page, and the entire site is transmitted and mobile; how the search engine captures the page; links structure; keyword selection
Figure 2521-1:
The promotion of seos is mainly about the ranking of keywords, website traffic, the structure of the website, and data captured on page in the search engine
Sem develops effective web marketing programmes, including a series of website operations strategy analyses, implementation and marketing effectiveness testing, based on the commercial value of expanding to search engines through seo technology。
Website structure optimization
1. Establishment of web map
Wherever possible, it would be preferable to have a complete site map set up. At the same time, links to site maps are placed on the front page, enabling the search engine to easily discover and access all web-based information。
2. Each page can be reached by clicking four times above the first page。
3. A web-based navigation system would be better linked to text。
The link text in the website navigation should accurately describe the contents of the column。
5. Station-wide pr transmission and movement。
6. Links to web pages。
How the search engine captures the web page
1. How the search engine crawls. What rules, how to climb
2. Physical and link structure
3. Url static
Absolute and relative paths
5. Distribution of weights in the inner chain and map of the website
Avoiding spider traps
The second structural form of the network structure: the link structure is also referred to as the logical structure, i. E., a network chart with a link from a web site。
A more rational link structure is usually a tree structure。
(b) select the words suitable for promotion using the 100-degree promotion assistant keyword tool
Conducting investigations to select keywords
Selection of keywords by viewing statistical logs
Long end keyword
(a) multiplely clustered keywords
(b) to minimize the use of trade terms
(a) be adept at using geographical location
(b) determining the value of keywords
The choice of long end words
Time-frame of keywords
Analysis of competitors
Some words come from a search of hundreds of degrees, not from a user search of keywords。
The market is becoming increasingly competitive, the number of people accessing the internet is growing, the promotion of seos is not just computer-accessible, the number of mobile phone users and the number of people shopping online is increasing。
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