I'll take care of it

A search and analysis of local businesses

Many of the factories, doors and windows, renovation companies, domestic servants, farmers, owners of restaurants, and construction materials are searching for seos when they become customers online. In a nutshell, the idea of valorizing seos is to target the market for the valorization region, to optimize the content of businesses’ networks, land pages and information platforms, and to give priority to finding your business information when valorizing local customers for key words。

Unlike national seos, wiping seos is a localized seo (local geo search optimization), with a competitive environment, a keyword layout, and a strong geographical attribute to operating logic. The country has strong competition, high input and slow results; the competition for local keywords is low and high in precision, and clients are mostly interested customers in the areas of huai cheuk city, hongjiang city, xiange, tatsuo creek, xiaura, symptom, mayang, xinjiang, zhongjiang, passage, etc。

While local firms are used for online outreach, the usual channels are competitive, short video promotion, and local communities, the greatest advantage of valuing the seo is to optimize the flow of free natural searches over a long period of time, without the need for continuous click deductions for long-term layout for small and medium-sized businesses. Many have stepped on local businesses and directly replicated the national seo programme, without integrating local search habits, with no ranking for several months and few traffic. The paper is gradual in its interpretation of seo values, keyword mining, site optimization, off-site local flow, map optimization, operating cycle, fee model, pit avoidance points, taking into account both the professional theory of seo and the readability of local traders, and helping valorizers to understand, choose and eugenic seos。

Use local customer conversion path processes figure

A lot of huaiwei bosses have questions: do we have to have a pregnant seo in front of my shop? We'll start by combing the search habits of local customers. The first response of many clients to the need for a search engine is that it belongs to the south-west city of chenxi, where many customers are in need, such as: the custom-setting of the sun room, the window shop, the door and window installation of the window, the house protection of the house, the company for the renovation, the company for the construction of the wall, the company for the distribution of the farm's resources, and the rental of the crane。

First, cover the whole world. Clients in the main city area of crane city, as well as remote customers in the various county cities, who are not allowed to run door-to-door shops, search the vendors online, look at cases and look at offers. When you're ready to take care of the seo, you can find a business, either locally in tsurui city or as customers of zhongjiang, mau, or the channel。

Second, traffic costs are manageable. The bid is a one-time deduction, and a peer-to-peer strike will consume the budget; once natural seo rankings have stabilized, it continues to be exposed 24 hours a day, without a charge, and suitable for long-term exposure to small and medium-sized factories and shops with limited budgets。

Third, raising business trust. Customer searches for keywords, with a web of officials, 100-degree maps, business encyclopedias and case articles on the first page, will make it easier for clients to obtain advice than those with only one classified information。

Fourth, it complements other dissemination channels. Short video traffic is recreational and client-driven; searching for seo traffic is demand-driven, clients already have clear procurement, demand for services, higher quality of advice and generally higher transaction rates than short video traffic。

At the same time, however, it is necessary to make an objective statement of the short-term: it is not the same day that seos become active, it is a medium- and long-term extension project, and the normal new station optimizes the two- to four-month step-by-step approach, which requires patience on the part of enterprises to pursue unrealistic commitments such as the seven-day quick front page。

I'm going to take care of the seo's keyword collection

Key words are the fundamentals of the seo, which are not chosen correctly, and all subsequent optimization is useless. The ivso keywords are divided into four broad categories and are suitable for the layout of the various trades。

Category i: core geographical term. This is the short words that clients often search for: the use of doors and windows, the use of suns and windows, the use of veils, the use of guard walls, the use of dialysis and renovation, the use of domestic work and the use of dialysis. This type of word search is high in volume and relatively competitive and suitable for optimization on a foundational website。

Category ii: long-end demand term (highest conversion). The format is typically [breathing + product/service + demand], such as how much is a sun-breathing house, which one is good for a window-breathing factory, installation of a window-breathing window, a gas-breathing factory, and a valuing air-conditioning plus fluorine teacher. Long end-word searches are small, but search users are extremely interested in the word that gives priority to the seo layout。

Category iii: keywords for county stations. For the towns of huai chong, there are the following: the siu jiang gates and windows, the sunshine room, the tsai creek shape window, the yau po fence, the new renovation, and the family. Many county clients give priority to searching for the county's words, are extremely competitive and easily ranked。

Category iv: questions in general terms. It's what we often do, like, "what does it mean, how do we choose, how much?" and it's like, "what do we use to make sunrooms?" such words are used as articles, with a large amount of tail flow, and raise the overall weight of the website。

Excavating the channels for the actual exercise of diabolical key words: 100-degree drop-down frames, 100-degree related searches, 5118, love station tools, 100-degree local business backstages, while extracting each other's layouts by reference to the web site of diabolical peers. Specialized seo service providers organize the complete vocabulary, group it by search volume, transformation difficulty, and then assign it to the front page, column page, article page, rather than simply writing articles with keywords。

Optimization of the logo on the website of the enterprise

In-site optimization is the adaptation of the website itself, which is also the foundation of the wiping of seo, which is unstable and difficult to maintain a stable ranking with more outreach. Many of the templates developed by local traders looking for a construction company, which did not fit the seo after the construction was completed, with titles stacked, pictures without analt label, pages opened slowly, and moving to a wrong end, make it difficult to obtain a local ranking。

Page tdk localization settings. Titles, descriptions, keywords on the home page, column pages, article pages must be accompanied by geographicalized words. For example, the front page title of the door and window shop: "way the door and window " " sunshine house sail and window production installer -- xx gate and window " . It describes the natural insertion of regional words such as crane city, zhejiang, and mausoleum。

2. Move end preference. A large number of customers use mobile phones to search local businesses, and if the end of a website is confused and slow to load, 100% will directly reduce the weight of local rankings and give priority to local sites for moving-end experience。

3. Localize content. The website case, presentation, and inclusion of local scenes, such as the sun house case, time city, baguire park, etc., in the huai riang city region, allow the search engine to identify the area where the website service is being immersed and enhance local relevance。

4. Photo, video optimization. Product reality maps, biochemical case maps, photo naming, alt labels with diabolical keywords; case videos can be embedded in pages to increase the length of stay。

5. The website is simple in structure. Business stations do not go too far, try to get inside the content page three times, navigate bread crumbs, organize the inner chain, and guide each other with relevant cases and articles。

Upon completion of the site optimization, submit a 100-degree resource platform, complete site validation, link submission, and allow 100-degree quick capture of relevant pages。

A map of the local business backstage setup

The greatest difference between localization of seos and seos in the country is the optimization of maps + local businesses (geos), a block easily ignored by many service providers. When many clients search, they open the map directly to the business, and search the words: the shop with the veil, the shop with the door with the window, and give priority to displaying the map business card。

1. Identify and refine 100-degree map vendors. Fill in the exact address, location of the door shop, telephone calls, hours of operation, range of services, selection of the crane area in the service area, as well as the municipalities, and upload the case of the front door shop, workshop, biochemical site. The location deviation directly affects the local ranking。

2. Qualified business. Uploading of business licences, header photographs, completion of business certification, with higher business weights。

3. Business dynamics update. Periodically, cases of biochemical sites, the production of products, the dynamics of activities are published at the back of the business, and the content is continuously updated to increase local card activity。

4. Evaluation operations. In order to guide clients into business and to evaluate them in real terms within the map merchants, a reasonable rating will raise local search and display priorities。

Here's a note: the seo ranking + 100 degrees local map merchants are complementary. The web site is responsible for receiving precise search terms, and map merchants are close to looking for shop customers, matching them with maximizing exposure on the cipher line, commonly referred to as the geo+seo portfolio operation。

A matrix of channels for outreach outside the web site

Once the site optimization is done, an off-site signal is required to inform the search engine that the wynner is a real, credible and stable local service provider. Out-of-site optimization is not a crazy out-of-scrap chain, with high-quality, localized out-links and content distribution at local sites。

First, local formal b2b, classification information platform. Case articles, business presentations, originals, web links or business cards are published on platforms suitable for industry, building materials, services, and used to channel and link。

Second, local information and industry cooperation. (b) the use of local industry numbers, local information platforms, the publication of business case software, links to brand names and official networks, and high-priority local external chains。

Third, peer-to-peer circumvents the garbage chain. Do not buy bulk black chains, out-chains of garbage, may increase rankings in the short term, late 100-degree algorithm updates, website direct downgrading, k station, small- and medium-sized businesses website recovery cycles are extremely long when it is k。

Fourth, content continues to be exported. According to the thesaurus, weekly publication of biography-related articles, case studies, such as the case of the completion of the beige of the xx sector, the construction of the sun room, and the continuous enrichment of the web content pool and the flow of long endings continue。

The pace of fertilization outside the seo station is stable and up-to-date, with three days of fishing and two days of sunscreening, with very marked fluctuations in rankings。

A comparison of the pattern of cooperation with seo

Many employers are most interested in costs and modes of cooperation when consulting seos. There are three models of cooperation that divide the dominant local seo market, each with its advantages and disadvantages。

First: optimization by word package. The number of agreed key words, such as 20 wiring local words, which are billed on the first page of the standard or are paid monthly for services, is appropriate for the purpose of the key word's need for clear doors, windows, bars, processing plants. There is little competition for native terms and the price of word parcels is much cheaper than the national term。

Second: site optimization. It does not limit the number of keywords, builds the vocabulary, and optimizes the entire site, focusing on a large number of long-term end words, city-to-city phrases, suitable for factories that want large volumes of search traffic, and the current pattern of a higher value for seo。

Third: one-time construction + foundation optimization. Web sites, station-based tdk, map identification, follow-up maintenance, article updaters themselves, are suitable for businesses with operators。

Price reference (diplomatic): the basic whole-station fermentation of seo monthly service fees is usually between 1500 and 4000, updating floats depending on the volume of words, optimization of difficulty and inclusion of articles; the price of individual core words is higher. At the same time, it is important to distinguish between non-field seo companies and local seo service providers. Field teams do not understand the layout of buildings, local markets, customer habits, and write content away from local scenes; local service providers are familiar with the market, local customer needs and case materials are easier to localize。

Prior to cooperation, it must be established whether the programme is optimized, the indicators are captured, the ranking statements are presented, whether the 100-degree map is optimized, the ranking is not up to date, and the refusal to make an oral commitment “to cover the first page, to ensure how many consultations”, the seo can only raise the profile of the exposure, and the conversion is influenced by the speed of product, offer, client response, and cannot secure the bottom order。

A comparison of the promise to avoid the pits

Mistake one: imagination of the seo can be quick on the front page, one week。

Corrected: 100-degree recording and review cycle, new sites, 2-4 months of regular ranking, 7-day commitment, 15-day large front page, basically fast-line, black hats, short-term effects, high risk of 100-degree punishment at the end, website scrap。

Mistake ii: ranking only on the first page, without articles and long endings。

Corrected: long endlines of search traffic, limited flow of core words, large numbers of puzzles, endwords of county city, relayed by column articles, only optimising the front page and very low flow ceiling。

There's no need for maps, short videos。

Correct: seo is a search channel, short video, maps are a different flow channel, which is better coordinated, and it is difficult for a single channel to monopolize all its customers。

Mistake iv: i can rank by simply copying online articles。

Correct: the 100-degree algorithm values original value content, copying content misrecordings, keyword stacking triggers the right to reduction, and the content of the case uses as much as possible to engrave local actual sites, real projects。

Zone five: no need to maintain it once and for all。

Corrected: the ranking will be slowly declining, as peers continue to wiping out the seo, updating the 100-degree algorithm and rankings, requiring continuous maintenance, updating of cases, monitoring of rankings, suspension of operations。

I've got an intention to use the seo backstage

After collaborating with seo, businesses learn to read the data form and to judge whether service optimization is on the ground, focusing on these indicators。

First, the number of entries: the number of pages on the website that are recorded 100 times, which is a prerequisite for ranking, without which there can be no ranking

Second, key word ranking statement: periodic export of target words, long end words in 100 degrees

(c) third, sources of traffic: distinguish between the percentage of ip visits in the area of valorization, and see if the visitors come from areas of valorization such as crane city, zhongjiang and the mausoleum

Fourth, counselling conversion data: form messages, telephone calls, counting key words that lead to customers, followed by a larger layout of high conversion terms

Fifth, map merchant data: business exposure, telephone hits, navigation hits。

Regularly, seo service providers provide complete monthly statements, synchronize the vocabulary and optimization strategies, and replace them with a more competitive, competitive, town-to-city endword, and continuously enhance the flow。

Concealing the seo's cyclops

Anyway, i'm pregnantSeoLocalized search engines are optimized for the entire territory of huai chou city and the sub-districts, as distinct from the wide area of seo, which is responsible for accurate regional search flows, competitive and low-cost customers, suitable for the long-term layout of the filament doors and windows, sunlight houses, construction plants, renovations, home economics, rental of equipment, and local service providers。

A complete system of valorization of seos, consisting of localized dictionaries planning, basic optimization on official websites, 100-degree map geo business operations, high-quality content continuous output, off-site signalling and monthly data resets. In order to promote seos, priority is given to layouting long-term transformations and town keywords, combining local real site case content and enhancing geographical relevance。

In choosing to embrace seo service providers, the companies rationally view the impact cycle, reject false promises such as fast-track front-page and bottom orders, and give priority to teams that understand the local market and are able to synchronize with map vendors. The seo is not a short-term windfall promotion, it is a long-term online asset, and stable rankings continue to result in the development of locally intended customers, complementary to competitive, short video flows, and a steady and reliable channel for consumers of small and medium-sized businesses。