Web-seo refers to a series of seo outreach actions based on the web-building platform. Painting. This means bringing users to the site for free traffic and generating direct sales or branding promotion by optimizing the internal and off-site adaptation of the site, enabling the site to meet the needs of the search engine for ranking, and increasing the number of keywords in the search engine。
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1. Analysis of keywords (also known as keyword positioning)
This is an important link in the seo optimization, and key word analysis includes: keyword focus analysis, competition analysis, keyword and website relevance analysis, keyword placement, and keyword ranking projections。
2. Analysis of website architecture
The structure of the site is consistent with the reptile preferences of the search engine, which is conducive to the optimization of the seo. The analysis of the website structure includes the removal of the poor design of the website, the achievement of tree catalogue structure, and the optimization of website navigation and links。
3. Website catalogue and page optimization
The seo not only gives the first page of the website a good ranking in the search engine, but also, more importantly, brings traffic to every page of the site。
4. Content publishing and linking
The search engine prefers regular updates of website content, so the rationalization of the website's posting schedule is one of the key skills of seo optimization. Link layouts organically link the entire site to allow the search engine to understand the importance of each page and the keyword, with reference to point 1. This is also the time for the campaign of friendship links。
5. Dialogue with search engines and submission of pending sites to major search engine landing points
See the effect of seos in the search engine and know how to record and update the site through the space: the domain names of station chiefs. Through domain: station chiefs' domain names or lInk: domain names of station chiefs. Better implementation with search engine dialogue, recommended the google webmaster tool。
Sitemap
In accordance with its website structure, site maps are produced to make site directors ' websites more search-driven. The search engine will be able to access all the web pages and columns throughout the site through sitemap。
There are two sets of sitemaps, one to facilitate the quick search of site information for clients (HTML format), and the other to enable the search engine to learn about the frequency of website updates, the timing of updates, the page weight (xml format). The set-up site needs to match the actual website of the station chiefs。
7. High-quality friendship links
The creation of high-quality friendship links, which could improve the pr value of the website and its updating rate for seo optimization, is a critical issue。
Analysis of website traffic
The website traffic analysis guides the next seo strategy from the seo results, as well as the optimization of the user experience of the website. Flow analysis tool, recommended for the use of google analytics analysis tool and 100-degree statistical analysis tool。
