Inputs from tobacco agency correspondents need to be linked to industry characteristics, media requirements and policy regulations, to select the appropriate channels and follow the regulatory process. The following is a compilation of the method of contributing and of the national smoke drafts:
I. Methods of contribution
Official contribution system
China tobacco media network: a platform of industry authority for the national tobacco authority, which provides postboxes for contributions that are suitable for publishing industry dynamics and policy interpretations。
Correspondents' contribution systems, such as the new hunan cloud correspondents system, require registration and approval of the submission, and the address of the link is available after publication。
Supported by third-party media agents
Shenzhen city language and media company ltd.: consolidates multiple types of media resources, accurate delivery of targeted media, shortens the review cycle and improves the efficiency of dissemination (particularly for those who need to complete the examination)。
Traditional and online media outlets
Newspapers/televisions/broadcasts: inputs through official mailboxes, telephone hotlines or by mail in paper form require prior inquiries into specific submission requirements。
News websites, such as xinhua, china news network, can be submitted through the “offers” portal at the bottom of the website or uploaded by registered members。
Social media and self-media: use of unit microblogging, microblogging public, or contribution to industry-type self-messages (now headline, 100) with attention to platform content compliance。
2. Domestic media receiving smoke drafts
The following media are in line with the tobacco industry's advocacy needs, and are partially listed as the additional channels:
Authorities at the national level
Xinhua network, people's network, liang network, china news network, zonghu network, china daily news network, china economic network, china network。
Industry vertical media
East tobacco network。
Local and integrated media
Learning from powerful countries, china workers network (workers ' daily client), civil affairs network, etc., requires matching columns based on the content of the manuscript。
Iii. Attention to contributions
Content compliance
Strict compliance with the advertising act, avoiding marketing content and emphasizing corporate social responsibility (e. G. Smoke control initiatives, low-carat product development)。
The data are real and sourceable, avoiding exaggerated or sensitive representations。
Format and language regulation
The title is simple, the body is clearly structured, the language is easy to understand and the multiplicity of professional terms is avoided。
The layout is tailored to media requirements, with some media having to be accompanied by high-quality pictures or videos。
