Foreign trade, i. E. International trade, is a commercial activity that sells domestic products abroad or purchases goods from abroad. As globalization deepens, more and more enterprises want to enter foreign trade, but often do so “innocently”. From market research to order performance, the paper dismantles the entire process of foreign trade, with three key elements of combat skills, and helps you to make less of a turn。
I. Introduction to foreign trade: understanding “what to sell” “to whom”
Selection: avoiding the “red sea trap”, locking in the market segment
Positioning markets: from “broad-global” to “accurate regions”
Don't be greedy, focus on 1-2 target markets:
Operational skills: to know the local market exactly? The ip simulation of overseas residences with iply can be viewed by users in targeted countries — for example, using their london home ip to visit local british electric power platforms — to see more real local competition pricing, promotion activities, 30 per cent more accurate than the information obtained by ordinary agents, and to avoid “in-country perceptions of overseas demand”。
Foreign trade recipients: 3 major channels to accumulate clients from “0 to 1”
Access to the platform: starting at a low threshold and “detailed operation”
2. Social media marketing: low-cost reaching accurate clients
Independent stations + seo: the “master river” for long-term free flow
Performance of orders: key from “offer” to “repurchase”
1. Quoting and negotiation: the details determine the single rate
Logistics and customs clearance: avoiding “time-barred” “compliance pits”
Follow-up on sale: promotion of “hidden weapons” repurchased
Iv. Guide to foreign trade pits: 3 frequent mistakes by new players
Ignoring “localized compliance”: e-products destined for europe, for example, are not certified as ce, and goods may be seized by customs; resolution: pre-checking of access criteria in the target country (which may be consulted by third-party testing agencies). Overdependence on a single channel: mere access to the platform, which is severely compromised once the platform rules change (e. G. Commission increases, traffic restrictions); multi-channel layout of the platform + stand-alone + social media is recommended. Underestimation of “small customers”: a small client may grow into a large customer (a toy business starts with a $500 bill, and three years later customers purchase $500,000 annually)。
Summary: foreign trade is not difficult to “detail”
At the heart of foreign trade is “products to meet overseas demand and services to gain trust”. From market research at the time of selection, to account number operations at the time of taking over, to stable communication after sale, each link is detailed, allowing for a gradual build-up of clients and expansion。
