As china's most powerful internet company, with only 3 per cent of the c2c market, one and a half years of energy, what are the chances for other newcomers
In march, the consulting president, lu boang, was expected to travel to the united states, and many wall street investors wanted to know from him the relevant data about the chinese internet game, but he declined it by euphemism。
"i have no interest in, or even bias in, cyber games." luber would never deny his preferences. In his view, online games were too entertaining and what really represented the future of the internet in china was electronic commerce。
Upon his return, lu boeing hosted the completion of the chinese online shopping survey. On 16 april, he published a report entitled china online shopping survey 2006。
What he did not realize was that the report was not only a shock to him, but also a shock to the industry, which brought with it a boom in discussions about the three rivals, who were searching for treasures, fun and filming。
C2c monopoly patterns
The rapid growth of the c2c market has led to the collapse of numerous internet enterprises. In addition to poaching and ebay, communicating and trying to get into the field。
According to the survey of internet users in the five cities of beijing, shanghai, guangzhou, wuhan and chengdu, the penetration rate for online purchases in the three cities has risen from 25. 5 per cent in 2005 to 30. 8 per cent in 2006, with c2c internet penetration rising from 16. 2 per cent to 23. 0 per cent, well above 13. 5 per cent of b2c online purchases. On-line shopping penetration in wuhan and chengdu cities was 24. 8 per cent, of which c2c penetration was 20. 9 per cent and b2c penetration was only 7. 3 per cent。
However, lubbers found from the data that the current “big man pervance” monopolistic pattern in the c2c market has gradually taken shape, including through telecommunication, and that there are not many opportunities for laterers。
According to the survey, the net currently accounts for 81. 9 per cent of the c2c market, while the ebay market share has fallen to 15. 4 per cent, compared to less than 3 per cent under the flag。
Lu was hoping to reveal to the financial times that he had completed a survey of the three cities in kyoto at the end of february and that he had added samples of two inland cities, wuhan and chengdu, as the market share of the poachers had exceeded his projections. As a result, there was no significant difference in data。
With respect to the loss of ebay, luber wants to believe that its fault lies in the focus on the united states auction model, which is more effective for used goods that are not well priced, but not for chinese users, since most c2c trading platforms are new products。
Lu bern was surprised by the market share of the internet. “the gap is so wide. I didn't think of it before the investigation." luber expected to reveal to the financial times that “i think the main problem is that branding is too entertaining and contradicts the security requirements of electronic commerce”
Previously, with the strong user resources of qqq, the e-mails came to the forefront in many areas, such as portals, internet tours and live video broadcasts. According to lu, its performance in the c2c market appears to have accelerated the pace of transformation. Not long ago, the announcement released a new brand strategy of “big reaction, big impact” in the hope of changing the image of a “lower age” brand。
Disputes
Upon publication, luberbot’s data were soon controversial。
In a public statement, quest stated that each research advisory body had different research methods and that it was not easy to comment on the results of the study because the network was not aware of the specific methods and statistical criteria of the survey. However, the e-mail continues to insist that the internet is now outpaced by ebay and ranked second in the c2c market。
“the number of online goods on the web has exceeded 10 million, and it took only a year and a half to achieve this achievement, the fastest-growing c2c e-commerce site in the country. The recent alexa website traffic ranking also shows that the country's c2c site is ranked second on the web. In his statement, he wrote:。
Indeed, the luc report also conflicts with a similar recent international report by another consulting firm. Evi's quarterly monitoring of china's c2c markets in the fourth quarter of 2006 shows that treasures account for 65. 2 per cent of china's c2c shopping market, while netting's market share has increased to 10 per cent, ranking first in terms of growth in the number of users and businesses。
Idea international analyst song sing has reservations about lu's report. Song believes that the number of users and businesses is the basis for determining the future development of a c2c website and that the volume of transactions can only be used as a reference. At present, china's c2c market is far from mature, and therefore trade volumes are not the standard against which to judge the future development of a c2c site。
Lu, however, does not share this view. “does it mean that user data are not worthy of reference, that some websites have a long history and that registered users accumulate much more?” lu believes that transaction volumes are the most convincing indicator of all data。
Industry believes that the three strongest figures and market shares revealed in the lux report are not important. The greater controversy is that once treasures are taken over by 80% of the c2c market, there is no doubt that a monopoly situation has been created. As china’s most powerful internet company, with a year and a half of energy to capture only 3 per cent of its market, the chances of other newcomers are undoubtedly even more remote。
