TransportThis time, $5,179 millionAntimonopolyAfter the tickets were dropped, they were releasedCorrective measuresThe core orientation can be summarized in one sentence: a total abandonment of the former monopoly model of “flow leasing” for food, a full return of ownership and pricing rights of hotel merchants, a reformulation of a fair and transparent set of platform cooperation rules, and a pullback of the industry from “inner-roll” low-cost competition to competition for services and technology。
This core direction is broken down into three dimensions。
First, the two core monopolistic acts are completely reversed and the gates of “two or two” and “closed at low prices” are all welded to death。
The two core irregularities prior to the trip were the requirement of “exclusive cooperation” (specialized model) and the imposition of “lowest price on the internet” (gold card model). The corrective measures directly cut off both sources: a full down-line “special card” model, the deletion of all exclusionary clauses and the elimination of the link between traffic and exclusive cooperation; and a full down-line “gold card” model, the deletion of all provisions requiring hotels to enforce the minimum price on the internet。
At the same time, even the technical tools used to enforce price control — the “price-fixing assistant” “placards” — are fully offline and clearly stipulate that operators are not allowed to make unauthorized price adjustments without the written consent of the hotel. This means that hotel traders have finally taken back their pricing and cross-platform rights。
Second, the restructuring of the rules of commercial cooperation from “harvesting” to “enabling”。
The original model of special and gold medals essentially involves the use of market dominance to collect “flow rents” and “compulsory low-price taxes” from traders。
As a result of this overhaul, the original billing system was removed and replaced by a new, fair and transparent commission model; the previously charged data centre vip service was made available to all businesses free of charge; mandatory promotions such as the offline `twilight preferences' were introduced; and a business feedback and complaints mechanism was establishedPlatform rulesThe decision is no longer made unilaterally by the courier. The core logic of these moves is to turn the journey from a “how to sell” regulator to a “better seller”。
Thirdly, a three-tier timetable should be established to ensure that corrective action does not occur。
The reading under construction by chinese professors at the university of political science and law points to the essence of this overhaul: the journey must abandon the harvest-type business model that used to charge “flow rents” based on market dominance, and move to positioning the platform for the provision of enabling services to businesses。
The entire online tourism industry will be able to truly return to the virtuous track of “reasonable returns to quality services” when hotel merchants are free to operate on multiple platforms, and when the platform no longer competes on “lock supply” and “press prices”。
