The e-commerce industry is becoming more prosperous, and a growing number of businesses are pouring into the vast market of treasure hunting. How to emerge from the multiplicity of competitors is the focus of business. Among them, seo optimization has become the focus of business. This paper will provide you with a detailed description of the key-word layout techniques at the poaching station, helping your shop to take advantage of the intense market competition。
Selection of keywords
1. Identification of core key words
We need to be clear about the core key words of the goods we sell. This can be done by:
(1) analysis of market demand: searching for keywords, understanding market heat, and screening out key words related to products。
(2) analysis of competitors: study of competition titles and keywords and identification of differential keywords。
(3) combined with their own characteristics: select representative keywords based on the goods, brands, outlets, etc. Of the shop。
2. Identification of the long end key word
Long end keywords refer to those that have a small search volume but a high conversion rate. In order to optimize the seo, the director's end words can help shops to gain more traffic。
(1) analysis of user needs: to understand the specific needs of users in the search process by searching for keywords。
(2) excavation of potential keywords: the extraction of long end words related to products in combination with product characteristics。
Ii. Layout of keywords
1. Title optimization
The title is the top priority of seo optimization, and a good title can attract more attention。
(1) follow the layout principle of “core keyword + long endword + commodity selling point”。
(2) take note of the simplicity of the title and avoid the proliferation of keywords。
(3) make the title more attractive by making appropriate use of the terminologies, taking into account the characteristics of the shop。
2. Description optimization
Description is an important way for users to understand commodities, and rationally optimized descriptions can increase their conversion rate。
(1) highlight the selling point of the goods and rationalize the distribution of keywords in the description。
(2) the use of high-quality merchandise images combined with the layout of keywords。
(3) optimizing the layout of commodity descriptions and improving reading experience。
