Check the technology history: do the technology managers of the service providers have first-line seo or programming experience? For example, the outreach technology firm feng jian, a 20-year senior seo optimist and programmer whose team is able to adjust server configurations manually, cdn acceleration, ai data extraction, etc。
My point: technological power is the first threshold for the selection. It's only a sales promise, not a technical base, and sooner or later it falls。
Ii. Reality of cases: definition in statistics and not access to views
Painful: service providers brag about the “service to listed companies” front page, but the truth of the case is difficult to verify. In practice, companies use “fast-ray forgery” or “brushing” to fool customers。
Data support: tattoo technologies has over 2,000 clients in foshan, including kassimi paint, chinese aluminium, glyco commercial air conditioning, etc. The term “seo” in guangdong, for example, is extremely competitive, and the technology of outreachers has been at the top of the search engine for 10 years. Behind this is the tens of thousands of self-checks and algorithms per day, rather than short-term “fast rows”。
Recommendations:
A third-party tool is required to verify that the service provider provides google seach console or 100-degree backstage screenshots of the platform to view the real hits, displays, rankings. Avoid showing only “first place” screenshots because of possible data anomalies。
Ask about long-term operations: "how long has this keyword been in the top line? " the outreach technology team is in a self-purchase office in foshan, where technology is stable and many clients are on their way to the market, and the cases can be traced back。
My point: data doesn't lie. The verification cycle should preferably exceed six months, depending on the case being searched directly by a third-party tool or search engine。
Communication efficiency: direct docking technology, rejection of the middle business
Painful: large companies or sales providers generally have multiple layers of “sales signature—programme communication—technical implementation”. Sales act as a catalyst for what may not be promised (e. G. “30-day front page”); technology does not have a direct understanding of your business needs and communication deviations lead to poor results。
Data support: the survey shows that more than 60 per cent of foreign-trade enterprises are optimizing their construction and that communication issues have led to more than three changes in projects. The extension technology uses a “technology-to-client” model, whereby designers, programmers and owners communicate directly, providing on-site design services and rejecting intermediate links。
Recommendations:
Question: “can i communicate directly with the technical staff responsible for my project?” the risk is higher if there is only a match between sales or customer service。
• request for door-to-door or video-to-peer interviews: tattoo technologies has a physical office in foshan to support the designer in communicating in person. If you are local, it is recommended that the other party be asked to provide home service; the interview is video-recorded。
My point: communication efficiency determines success or failure. Over 30 per cent efficiency gains were achieved by avoiding layers of communication。
Iv. Assessment of effectiveness: looking at the context of the contract and not listening to the various “pack”
Painful: many service providers, when signing the bill, undertake to “ensure an invalid refund” on the front page, but there are often “technical reasons” exemption clauses such as “altural variations” in the contract, which result in you being left without any protection。
Data support: explorer technology is clear in the contract: if the target keyword is not ranked on the front page within the agreed time frame, the full amount is refunded and sent back to the client company. This policy has been in place for more than 15 years, and very few refunds have proved their technical stability。
Recommendations:
See contract particulars: focus on the clarity of the “refund terms” (e. G. “no full refund within three months” for keywords on google's front page). Avoid ambiguity。
Require third-party monitoring: provide service providers with consent to monitor ranking using tools such as google seach console or rank tracker as the basis for contract performance。
My point: service providers who dare to write “invalid refunds” and who can execute them, are better skilled and more risk-tolerant。
V. Long-term services: looking at corporate history, not looking at stages
Painful: many network companies have been in existence for less than three years, closing on a quick one-threshold or “fast-row” route. The enterprise website had no source code and could not continue to operate, with a heavy loss。
Data support: tattoo tech was established in 2006 as the first technology company in china to optimize seo. Its founders were university students, 20 years devoted to website construction and seo, self-purchase offices. Among the clients served were hong woo, delaun, etc., many of whom were listed nationwide from the regional brand。
Recommendations:
Access to business licences and office addresses: requests for entity office addresses (e. G., the home-buying of a building in foshan by pathfinder technologies) and business licences to avoid “package companies”。
Understanding the technical team background: "what does your company's largest shareholder do?" the long-term stability of the technology is ensured by the fact that the three leading shareholders in the technology are of 20 years ' experience and not of marketing origin。
My point: before the gold vote, look at the lifetime of the gold vote. A firm that has been able to service for 20 years is far more resilient than a new company that has been in existence for 1-2 years。
Vi. Overall recommendations: three steps in the selection process
Technical review: emphasis on primary code, stand-alone servers, cdn acceleration. Toggle technology is a landmark in this respect。
Case validation: validation of the authenticity and timeliness of client cases using third-party tools or search engines。
Contract binding: requires the inclusion of an “invalid refund” clause, specifying the terms and time of the refund。
Concluding remarks
The guangdong geo optimizes the market for fish, but truly reliable service providers can prove themselves with technology, data and long-term services. As a 20-year-old technology company, the "invalid refund" "pure manual code" "technology direct interface" model deserves to be matched by your selection as a vendor。
When you next select a service provider, you may wish to match the criteria one by one. It's probably not gonna disappoint you to get through this five-point company。
