The popular daily, popular news client, presented a series of media interviews with the county economic quality development research bank, dialogue county secretary. (iii) integration of cross-border linkages of centralized forces
The provincial party newspapers have a wide political advantage with links. In keeping with the national perspective, the sichuan daily newspaper, in conjunction with the sichuan province's shincheng office, has planned a study tour to 10 cities of the advanced manufacturing cluster in the layout country, using the stones of his mountain to inspire sichuan to advance new forms of industrialization and develop new qualitative productivity; the daily liberation journal, “the way of faith ii power”, and the henan daily newspaper, “from the house to the house to rerun the long march to the new journey”, have been giving live stories about china's reform and development。
Inter-provincial alliances have been highlighted and joint planning between provincial party newspapers has become more frequent. The sichuan daily news, the tibetan daily news, and the qinghai daily news jointly launched an interview on the theme “china on the cloud — the search for a road for tibetan lines”, and the zhejiang daily news and other provincial media along the large canals, such as the beijing daily news, carried out a large-scale media coverage on the theme of the “going the yellow river” in conjunction with the popular daily newspaper, which launched a media campaign along the party media in the hoang 9 province, and the shanxi daily news, which launched eight provincial newspapers to link up around the “resource-based region butterfly shift”, which produced sustained transmission。
In pursuit of the effectiveness of “everything, everything, every fine”, four pairs should be dealt with in major thematic planning
Key subject-matter stories occupy a “diplomatic” position in economic advocacy, are concentrated and large-scale campaigning campaigns, have the advantage of leading the platoon with high-quality planning and must pursue the effectiveness of “everything, every fine”. From the practice of the provincial party newspapers, it appears that the promotion of major subject-matter programming requires the proper handling of four sets of dialectics。
(i) addressing the relationship between the upper antenna and the lower “terrestrial gas”
The provincial newspapers are linked to the government of the party committee and to the people, ensuring that the party's voice is heard in every business and in every household, which is a political place to promote economic reporting and innovation. It is necessary to strengthen the theoretical force, to learn more about the philosophy of xi jinping's economy, to take stock of economic development in a precise manner, and to explain the new stage of development, the new concept of development, the new pattern of development and the new quality of productivity in plain language and living cases. Many provincial party newspapers have designed to strengthen the theory of commentary, using expert scholars' interviews as a “speculation”, to better exploit the intrinsic logic of things, and to make phenomena directly counterproductive. For example, the sichuan daily, “thousand thousand weather watch sichuan”, and the popular daily, “live forwards to see green low-carbon, high-quality development”, have invited experts and scholars to accompany us。
It should be accompanied by a “local word” for the table, which, together with the practical and focused focus of the province, should demonstrate the overall responsibility of the service. The sichuan daily newspaper, help the war newspaper, has been unique in its own province in its plans for large-scale media tracking and cruising reports, “quest for reform first” and “charm for the tide of the sun”。
On 8 november 2023, the sichuan daily newspaper help war newspaper launched a major media tracking crouch. (ii) addressing the relationship between grand narratives and minor incisions
The year 2024 marks the 75th anniversary of the founding of the new china, recalling the great narratives of the great overview, the great features, the apocalypses, etc., which have shown media insight and insightEconomic informationThe report's “necessary options”。
Sichuan daily's new chapter in china's modern sichuan, written on the occasion of the visit of general secretary xi to sichuan's first anniversary, south daily's run for the new guangdong of modernity — written on the occasion of the seventy-fifth anniversary of the establishment of the new china — better reflects the media's graft and gives a bright light of reason。
The grand narrative does not exclude “see a little bit of knowledge”, even on the contrary, in order to be truly attractive with such rich themes as the true context of individual destinies, full of details, etc. For example, in the thematic report entitled “the tenth anniversary of the beijing platform for action and the development of a major national strategy”, the beijing daily newspaper, tianjin daily newspaper and the hebei daily newspaper jointly established 10 themes, from small cut-off points such as “a three-standing pillar”, “a custom fast bar”, “an inter-city railway”, “a twilight white river”, “a out-of-poverty zone”, reflecting the tremendous achievements of transport, ecology, industry, etc., to reciprocate the era of development with light quantification of small stories。
The first edition of the beijing daily newspaper was launched on 27 february 2024. (iii) managing the relationship between agenda setting and hotspot orientation
The mechanisms for generating hot spots in the internet age are complex, and “storms in tea cups” may turn into “a vortex of public opinion”. This requires the mainstream media to firmly grasp the timing of the agenda and to keep abreast of emerging public opinion flashpoints。
From january to february 2023, the value added by industries above the size of the zhejiang river increased by 0 per cent over the same period, a performance that was questionable in the context of a full-fire economy. Zhejiang daily's front page article, " why, why or 0 per cent " , explains the important reasons behind 0 per cent and analyzes the bright spots contained in 0 per cent, and objectively relevant reports have the effect of answering doubts and boosting confidence。
In 2024, the daily press launched a series entitled “reporters crouching, specialty industry cold thinking”, looking at hot industries such as “70% of the world's fake eyelashes”, asking why it is so difficult to develop an autonomous brand。
The sichuan daily news has set up a mechanism to guide daily public opinion analysis and follow up with the relevant departments in the form of “balls”. In the face of successive declines in the price of live cattle, the investigation reported that "the price fell back 10 years ago, the cow-raising province was “sitting out? " , which attracted the attention of the relevant ministries。
Sichuan daily's investigation reported that 10 years ago prices fell back, the cow-raising province was “sitting down”? (iv) addressing the relationship between scale effects and information fatigue
It is highly likely that the beginnings will be intense, medium-term and quiet, and that the long-cycle advance of major thematic planning will face such a situation. In order to change this situation, it is important to optimize the supply side, distinguishing between dimensions and perspectives, themes and forms, and avoiding similarities; to focus on priority products in the structure of the report, avoiding average force; and to start with the “trigger” and end “cheopy” in the reporting period, not all of which are supported by large-flow products at the same time, leading to the culmination of the entire planning process。
Sichuan daily's interviews on the theme “to the clouds — china on the roadway” lasted almost two months, with more than 200 articles, and nearly 20 counties interviewed had focused sub-themes, such as the redwon “wayway”, the marcon “shashi silicon valley”, the kimkawa “pears of the world”, the fuejo “todi help” and ganzi “hee-going”; and planned four joints (8 whole editions) to close them, from the perspective of the “super ip” “extreme mountain river” “face of the sun” “since girls” and re-broadcasting 70 years of changes along the river; and, in product morphology, there were documentary films, ai animation, h5 interactive games, road books with the smell of qinaki oil, as well as a pro-farm project to generate public goods on a full network of over 1. 8 billion。
Further progressMedia integrationDevelopment, “triple logic” has three main directions
Further media integration, seeking a dynamic balance among multiple objectives: the political logic that must be followed to promote the core values of socialism and raise public opinion; the value logic that must be followed in order to follow the popular route of the new age party and to increase user adhesion; and the market logic that must be followed in creating an autonomous and controlled new type of mainstream media platform, with a new expression of new technology。
From the practice of the national provincial newspapers, the useful exploration of the “triple logic” of the subject matter reports has generated multiple insights。
(i) economic reporting is important for reshaping core competitiveness catch! Hands
As science, technology and innovation drive technology equity and applications such as generation-based artificial intelligence further lower the transmission threshold, the "wheat" of everyone strikes. On the other hand, valuable information reaching audiences has become increasingly scarce. Mainstream media should remain strategic in their pursuit of the truth, which is never a substitute for ai production。
Economic reporting is a demand-driven product that connects people to the world and avoids harm. From the point of view of meeting users' needs, economic advocacy shapes the core competitiveness of the media, grasping the key of “real” “sensitization” “professionals”, and “realization” through “downward” research, “sensitization” through the “cracking of apples”, and “professionalization” through the “twisting of cocoon” in order to improve overall the gold and wisdom of the coverage。
The sichuan daily newspaper, in conjunction with the study “searching the chain — ten cities of new quality productivity”, launched on the eve of the provincial council's plenary session, the study “going to new” — a cross-provincial study of new qualitative productivity fosters the “three logics” and explains the key to nurturing new quality productivity, from such dimensions as the “sources” of new qualitative productivity, the “consolidation” of the “argument law”. The series of reports and research reports serve as a reference for departmental departments throughout the province to learn to follow the spirit of the provincial council plenary。
(ii) increased prominence of integration development by insisting that “the content is the king”
Over the past decade, the mainstream media have explored a pattern of integrated development that is “led by the spirit, the movement first, the content king, the innovation imperative”. The study found that the concept of "relationship is the king" is being followed through to all major features of economic news. Technology and forms should be content-based, over-exercising technology and formal insinuation, which can easily divert attention and input from content production. Zhejiang advocacy (zhejiang campaign) has been able to produce a collection of 100,000 pluss of good content, even if it is simply a text review。
Specifically, in the area of economic advocacy, the southern daily news focused on high-quality development and launched the “ten questions about the guangdong economy” programme, which continues to ask how guangdong has provoked the great team of scientific and technological innovation in the gulf region, how science and technology can work together, how technology can be self-reliant, how traditional and emerging industries can resonate; the zhejiang daily newspaper launched the “back to high-quality development” campaign, and the hunan daily newspaper launched a series of reports on “the age of modernity, embracing”, entering into business workshops, in-depth project sites, looking into reality, finding problems, devising good ideas and promoting development。
The value of content to the mainstream media is not only a positive energy transfer, but also a new space for media survival and development: upgrade the best investigative reporting capacity to research capacity and create new media think tanks. At present, the provincial party newspapers have established the southern media think tank (southern daily), the shandong high-quality development think tank (people's daily), the kawakawa think tank (sichuan daily), the henan daily think tank, the jiangxi journal, and the south state think tank (hainan daily), which inject fresh blood into integration development。
(iii) building a combat-type workforce by integrating micro-innovation “test field”
In order to advance the integration of the media, talent is key, and economic journalism requires, in particular, complex talent with multiple capacities. In advancing systemic change in the mainstream media, journalists' editors, as the smallest “cells” of innovation, have been instrumental in driving overall change。
In terms of product innovation, journalist editors have regularized the operational feature fields. Emancipation daily (up to the news) created such columns as data onion, “industrial decoding” and “finance and economy linking”, which continued to produce a wide variety of economic news products; zhejiang daily, which focused on the zhejiang building, presenting the economic news portals, tastes and energy lines in a comparative study; sichuan daily, which implemented the “spring thunder plan”, which gave ip support to 12 priority areas such as night watch, “too-scientific” and “agriculture after 90”, which gave users personalized content, youth expression and immersion。
In terms of institutional innovation, the organization of talent, represented by studios, innovation centres and virtual groups, has broken down the boundaries of sectoral division of labour and is moving towards perfection and maturity, such as the inner mongolia daily “tsima workshop”, the fujian daily newspaper “see your studio”, the hunan daily newspaper “symphony studio”, the guizhou daily newspaper “27°c 黔 landmark studio”, the xinjiang daily newspaper “shinjia workshop”. These blends of “light cavalry” have opened a new path of “circle” of mainstream values. The move from “test field” to “standard ground” should be an important focus for a new round of integrated media development。
(by zhang commander, special chief journalist for the sichuan daily press group, and director of the innovation studio for news)
This paper is published in media-wide explorer, february 2025, originally entitled themes of economic news for a new era。
