Summary: as modern society continues to develop, competition in the media is also increasing. YeahPublic information themesIn terms of type of coverage, it is increasingly difficult to carry out interviews. Since the effectiveness of press interviews is closely linked to information planning, the orderly conduct of the prior planning must be given high priority by media practitioners. This paper is based on the analysis and exploration of the main elements of the work of the pre-interview planning process from the perspective of the subject-matter interviews in the news and is expected to provide a strong guarantee for improving the overall quality of coverage in the subject-matter interviews in the news。
Press valuesIt is an objective criterion for the planning of news reports. The pre-formulation of news-specific interviews must reflect the novelty, importance and salient features of news values. Since the effectiveness of press interviews is closely linked to information policy, it is important that media practitioners give high priority to the orderly conduct of their prior planning. This paper provides an analysis of the basic content, the main content and the key elements of the pre-interview coverage of news topics。
I. Context of the premises
In the field of radio and television, the main concept of planning is that media practitioners make reasonable selection and optimization of the conduct of interviews prior to their coverage, prepare for events aimed at obtaining first-hand, comprehensive and accurate media material, and plan and design for the process of news dissemination. The orderly pre-planning process has enabled the integration of objective things that appear to have occurred in isolation from media events into a complete interview. The pre-managing of news subject-type interviews focused on the preparation of feature stories, the theme of feature stories, the scope of feature stories, the method of coverage of feature stories and the steps to design feature stories. In other words, the planning programme developed by the previous plan was the basic basis and code of conduct for media practitioners to carry out specific thematic interviews。
Ii. Main elements of prior planning
The main elements of planning in the lead-up to a news subject type interview can be summarized as follows: first, the planning of features and subjects. The subject matter of a news subject type interview refers primarily to the person, matter, object and relationship involved in the news articles. The main objective of the interviews was to address the issue of “what to write” in news articles, such as scientific, agricultural, industrial and military. As an objective fact, the resulting news work is a series of subject matter stories that emerge from the selection and processing of facts that have occurred, are occurring or are about to occur. From this perspective, the design of subject-matter stories in the press is essentially a choice of subject matter. Secondly, the scope and specification of the features are planned. News reports reflect social life, with different sizes. Some of the events with high social impact tend to correspond to larger thematic categories of coverage and interviews, while those with less social impact tend to report on a smaller scale and size. However, recent practice has found that too high or too large a range of features in thematic reporting can easily lead to a “fun” psychological and impression on the part of the audience, and that too low or too small a profile may result in a loss of critical news messages and a failure to satisfy the audience's desire for news leads. It is therefore important to plan, in the context of the preceding planning, a modest space, coverage and style of coverage, based on the social impact of thematic interviews, in order to achieve optimal coverage of news topics. Third, the planning of interview steps and methods of interviews for feature stories. The planning of interview steps and methods for thematic coverage in the preceding planning is an important element of work. The steps for thematic interviews consist mainly of a two-tiered meaning, first, the timing of interview arrangements and, second, the procedural aspects of interview arrangements. The method of the interview was to form a “key” for the press. The previous planners should support the successful completion of the interview mission, based on the chosen theme and subject matter, with clear lines of interview, interviewees, interview modalities, interview techniques, etc。
Key elements of prior planning
In real life, news is happening every day, every hour of every day. Therefore, there is no lack of “news spots” in life that are in line with news subject-type interviews. The key is that planners must have a sharp eye and an analytical mind. In other words, the pre-interview of news topics requires staff to use good insight, thinking and proper imagination to excavate “news spots” that happen in society and to develop a full-fledged thematic type of interview. It is therefore important to focus on the following key aspects of the planning process: first, the collection of information material relevant to the subjects interviewed and the in-depth development of background information on news events. Prior planning staff should take advantage of diverse channels of information and communication, fully understand the news facts relevant to the subject interviewed prior to the interview, acquire first-hand information for the press interview and develop an interview workplan based on detailed information. At the same time, staff also need to investigate background information on news events in order to clarify the significance of this news fact and to make the subject matter of interviews more rational and relevant. Second, knowledge preparation for specific interviewees. Pre-formulation of news subject-type interviews requires an in-depth understanding of the basics of the target and the accumulation of relevant information on the target of a particular interview in order to dig into “new spots” of interview value. Thirdly, the “news nodes” of the selection. In order to be able to find the most valuable “news spots” in the mass of first-hand news material, it is necessary to require that early planners have a broad vision, good news sensitivity and observation. Too small, too big, too old and too simple a problem should be avoided in the selection of the issues. Too small a choice does not have a good social resonance and real value, too big a choice tends to lead to “fun” counter-spiriting by the audience, too old a choice does not have a new meaning to social reality, and too simple a choice does not open the door to thematic interviews。
Concluding remarks
The main purpose of the pre-interview planning of the news topic category is to develop specific interview schedules and publicity plans based on the nature and scale of the subject matter and its size prior to the event. The reasonableness of the prior planning process will be directly related to the conduct and effectiveness of the thematic press interviews. The present paper provides an analysis of the main elements and elements of the preparation of the pre-interviews of the press, summarizes the main elements and key elements of the pre-interviews, and is expected to further improve the quality of the pre-preparation work and allow for a more orderly conduct of press-interviews。
