Foreword: this station has been crafted for youTelevision newsThe magazine manages the text, hoping to provide reference value for your creation, and our guest teacher can help you to provide personalized reference texts and welcome advice。
Abstract: the launch of central television east time in 1993 marked the birth of chinese television news magazine programmes. Over the past 15 years, the television news magazine ops has experienced high-profile, high-profile programmes, and there have also been shortcomings and deficiencies. The question of our tv news magazine is summarized, fromModeratorIn addition, china's television news magazine-type programmes are being developed in the areas of reporting styles, audience awareness, use of new technologies and branding。
Keywords: television news; magazine programmes
1 overview of television news magazine programmes
News magazine programmes are also called news magazine programmes, magazine-type news programmes, television newsIn-depth coverageOne of the major programming patterns. Drawing on the integrated presentation of the magazine, it combines the different styles and content of the news sheet columns with the purpose of the column, using the advantages of television dissemination and coverage, review techniques, and broadcast in regular columns and at times。
2 question of chinese television news magazine programmes
The birth of television news magazine programmes in china is fundamentally the result of selective learning from the west in the context of indigenous experience. It is still far from ripe for its long-standing television news magazine programming, which, after its birth and suffering, still has a number of issues to explore in the context of the growing civilianization of entertainment and social and educational programmes。
2. 1 lack of “star host”
Television news magazines in the united states are generally organized as facilitators, who act as editorial heads. The facilitators, who are journalists and have extensive experience in the production of news, participate in all aspects of the production of the programme, and are the central person and soul of the programme, as in the case of russell, who alone can represent the 60 minutes column. This means that the knowledge, position and style of the moderator will have a profound impact on the nature of news coverage (or analysis). In modern societies, there is a consensus that news cannot be purely objective in its true sense, without any ideological or value judgement, and that, therefore, news stories that appear to have an objective face no longer capture the interests of the audience but rather are those with a personal, lively “news” or multi-perspective presentation that attracts the audience, requiring the moderator to have a personalized way of speaking, a deep pool of knowledge and a flexible mind。
2. 2 programme content is not sufficiently deep
The core element of television news magazine-type programming is in-depth coverage, which has ample time to analyse events. The key to success is the provision of adequate and comprehensive information, including comprehensive factual information, complex relationship information and pluralistic information. Many of these stories simply fail to provide sufficient factual information, or simply repeat it at the same level, leaving relationships too simplistic and always within a predictable framework; the meaning cannot be multi-faceted, but rather simple or even one-sided, so the coverage is often unforeseeable, as an old story, lacking a sense of freshness and, at present, much of the attention given by television to in-depth coverage. Continuous adaptations, packaging and redaction are necessary, but what really attracts ratings is the quality of the report itself。
2. 3 brands are too small
In the united states, the television community has attached great importance to the branding effect of the columns, with the three major united states broadcasters branding their own news magazine-style programmes, and in china, television stations have a vast variety and number of news magazine-style programmes, which, with the exception of " east time " , have little to remember by the audience, to the detriment of the overall image of television stations. Because news programmes are the foundation of the television media, they are also an important part of the competition for “shows”. Well-functioning news programmes not only attract ratings but also provide a good reputation for television stations, which cannot be replaced by entertainment programmes. There is currently a general lack of creativity in news programmes on many television stations, which are similar in nature, have fewer features and have fewer distinctive features and styles, ranging from content to packaging, to hosting, imitating and imitating each other. Despite the large number of such programmes, the audience's choices remain limited. In the context of today's proliferation of channels and the abundance of programmes, it is advisable for television stations to think differently and develop innovative mechanisms to develop their own unique personality and style, which is an effective strategy for media competition。
3 the way forward for chinese tv news magazine programmes
The issue of how china's television news magazine-type programmes can be broken out has become an urgent one, thanks to a combination of a large number of simulations and clonings of television news magazine programmes and the entertainment of television programmes. The author believes that all types of television news magazine should be tailored to the needs of the audience and that every effort should be made to structure its own news programme around the subject of this column, journalists, moderators and a theme. At the same time, making full use of new technologies and branding programmes will be a major trend for television news magazine-type programmes。
3. 1 quick programme, go to the facilitator centre production
The presenter, who is the head of the tv news magazine column, and who is the soul of the entire tv news magazine column, must be a strong source of authority, a star-style anchor, gradually moving from the current producer to the host-manager, who can no longer be merely a nominal “manager”, a passive producer and editor, but a true “single” of television news magazine programmes and even channels, and combines his programmes, designs, packagings, brandings and columns around the moderator。
3. 2 reporting techniques and diversity and artisticization of manifestations
Cartoons are now used in a number of television news magazine-type programmes, such as the one on inter-neighborship conflicts, the fact that residents living upstairs want to move a piano into their home, the fact that they had to think about hanging the piano from the balcony of a neighbor on the ground floor, which would have been an ordinary thing, and the fact that the residents on the ground asked the people upstairs to leave $500 to buy the road money was a source of dispute. The traditional way of reporting may be to rely on a combination of linguistic narratives and background images, but in this television news magazine, journalists produced a complete animation of the process, making the audience look like a story film。
Sound. There are two common voices in the news, in addition to voice-speeching - a live recording of the interviewee's speech and background. Of course, music for television news magazine programmes is also common, but writing is an unconventional practice for documentary purposes. On 19 march 2004, a news report reported the sudden collapse of the ceiling in the home of a resident of shanghai city and, as it was impossible to record the collapse, journalists added a simulatory sound when using the lens of the damaged ceiling. The effect was exaggerated。
Simulate the scene. The background to news events is often used in documentaries by way of simulations and is less common in mere news. The television news magazine declared that the house on the scene had been destroyed by the heiningt fire of 15 february 2004, and that the former interviewer had seen only a pile of rubble, so the programme produced a mini-fire scene based on his client's description, in conjunction with the journalist's interview, as part of the news story。
The performance scene, a news story on 18 march 2004, reflected that a woman had taken a pair of pants from abroad to a tailor's shop for processing, that the tailor's shop had been turned into a cigarette shop the following day, and that the whole story had the beauty of having that woman “played” herself as the heroine and arrived in the tobacco shop on “the day of the incident” screaming: “well, it's not a tailor's shop, how did it become a cigarette shop?” the journalists had gone beyond the discipline limits in dealing with those shots, and had carefully applied the “simulation” phase to “legalize” the use of these non-inhibit lenses with performing colours。
In the video, one of the features in the focus interview column, the hard green dream, won the china news prize and the china radio and television news prize in 1995 as a first-class award. Among them, the journalist added a green plant border to a subjective lens imitating the perspective of the person, symbolizing his memory of the psychological activities of the former green forest。
3. 3 develop audience awareness of the programme
The right of the general public to know is increasingly being taken into account in the context of the inherent requirements of the development of a democratic society, where more and more people are no longer content with mere knowledge of the facts, but are also eager to learn more and to maximize their access to the media. The television media had traditionally had an “audience-based” awareness, and television news magazine programmes should focus on research, research and analysis of audiences. It will take a great deal of effort to achieve an effective rate of programme dissemination through a better targeted design of the programme composition, scheduling, production and broadcasting of the relevant information on the audience。
3. 4 business branding programmes
The media in the twenty-first century is highly competitive, and television, as the mainstream news media, needs to be based on high-quality news programmes, of which branded news magazine programmes are a very important part, and branded news magazine programmes, that is, news programmes produced by specific television stations with the image and features of the station. The branded news magazine programme, in addition to its value element, is credible, unique, influential and distinctly exclusive, and unique and exclusive is the most valuable feature of branded news magazine programming, which determines how audiences choose among many channels, such as bbc, cnn and cbs, which represent their own styles, with high visibility。
