Discrepancies in chinese and foreign television news programmes
It is the common aspiration of every radio and television practitioner to make china's radio and television strong, giving it a place and influence worldwide. Since the reform and opening-up, our television and journalism industry has gradually moved towards a fast track of development, but in practice we have also discovered the gap between ourselves and the advanced media abroad. Using the example of cbs ' 60 minutes, comparative analysis provides a shallow analysis of the differences in television news programmes from china to china。
Keywords: 60 minutes people
Introduction
With the advent of an era of mirroring, television has become increasingly important in the daily lives of the general public, where the role of television journalism in creating an information environment is even more self-evident. In recent years, one of the most visible advances in our television journalism industry has been the gradual establishment of a good relationship of equal and close relations with a wide range of audiences, such as the news survey, eastern time and air, focus interviews, and new initiatives, which have made the audience like a springing wind and joyful. But at the same time that we have achieved results, it is clear that the gap is still clear compared to the advanced media abroad and that our television news will have a qualitative leap if it is possible to find out the reasons for the comparison and to take advantage of its virtues. So, what is the secret of 60 minutes' long-standing success, in a context of increasing access to information and less access to exclusive news? In this paper, for example, 60 minutes is used as an analytical tool to explore the differences between medium and foreign television news。
Ii. The concept of the whole point in the context of a visualization
Unlike chinese television programmes, television news in the united states places great emphasis on the stability of programmes, i. E., a programme with the usual advertising time of only 30 minutes, 60 minutes, 90 minutes or 120 minutes; this whole spot is extremely convenient for viewers, making it easy for them to remember which programme is broadcast at what time; it not only regulates the market, lowers the cost of programming, but also, more importantly, lowers the cost of viewing, which in turn increases the attractiveness of the programme. Since 1975, 60 minutes has been broadcast regularly from 7 p. M. To 8 p. M. On sundays. This timed airtime, i. E., it helps to develop the viewer's viewer habits and to create a “biological clock” to watch television programmes and to be able to sit in front of them and watch their favorite programmes. The concept of the whole point is a sine qua non for a relatively static audience. If the programme is broadcast too loosely, it will inevitably lead to a loss of viewers, and a decline in ratings is inevitable。
In the absence of pressure to view competition, early chinese television programming was fragmented, the frequency of the programmes was not stable and the schedule was extremely complex and arbitrary. It was not until the late 1990s that the idea of visualization was gradually gaining ground in the television industry. To date, programming has been largely organized. But there is something that needs to be improved in comparison with the more mature columns of american television, especially in the case of the “integrity concept”, as shown, for example, in a full-day programme of beijing tv on august 25, 2003: 09:04 in beijing; 16:52 in beijing; 19:41 in today's topic, and so on, how can it be expected that a show like this, broadcast at 19:41, will be remembered and seen on time? On the other hand, the first series of the news survey is broadcast every monday on central television at 21:45; east time is broadcast on monday through friday on news channel 18:15; focus interview is broadcast on 19:39 a channel for central television, and replays on 06:17 a channel for central television. The famous moderator, baek iwasone, once spoke of asking dozens of viewers who were interested in the focus interview, whether or not they knew the exact timing of the show and how no one could answer it. The focus interview was broadcast at 19:39, and probably not everyone knows it from within。
In the present context, in addition to the marked improvement of news channels in this regard, other television stations continue to follow the traditional old approach. It is worth noting that there are also a number of whole-of-the-board columns in the traditional approach, such as beijing news, news service, evening news, beijing express, etc., which are essentially the “principal news” type. It is clear that the director of the television station also knows that, from the point of view of communication, the whole programme is better than the rest of the show, so that the “principal news” that is most closely related to political propaganda objectives is scheduled to be broadcast at the whole spot, possibly for 30 minutes over the duration of the programme. As for other elements, since they are less “important”, they are not required. In a sense, this approach emphasizes the political propaganda of “pull-in-the-news” through the draconianization that emerges in a patchwork. This may be more in line with the basic purpose of national television, but it is clearly not the best way to increase the cost of viewing other programmes. In any case, there is a great risk of fragmentation of programme time and the potential for ratings cannot be ignored。
Introduction of the “centre system of facilitators”
In 1968, the television news magazine " 60 minutes " , founded by cbs, was moderated by walter kronket, who, thanks to his experience with newspapers and news agencies, was extremely capable of mastering major news events and controlling important news scenes, and his request for the post of "editor-in-chief" and practical authority was supported by his superiors. Since kronkett, evening news broadcasters have become “news anchors” and have become increasingly involved and decision-makers in the selection and production of news stories, either in the “centre system of facilitators” or in the early stages of a star host. On 7 march 1981, dan rasser, who was the successor to kronsky as the moderator of 60 minutes, became a direct beneficiary of the “centre of facilitators” system of cbs: “rasser has the right to speak in the press policy of cbs; he can directly deploy news stories to journalists; he has the right to request and choose the staff he deems necessary, and rasser even lists the staff of the department of public information who are first-class cameras, lights, audio recordings, journalists, etc., who must always be ready to listen to him.” for 60 minutes, the moderator is the centre of the entire programme, and the entire staff of the programme works around the moderator. “this means that the presiding officer is the central figure in the production group of the column or is the head of the overall authority; or that he or she is fully involved in the entire programming process and plays a key and leading role.”
In comparison, our perception of the “centre system of facilitators” is relatively weak. In recent years, however, it has also begun to emerge, and a number of television stations have gradually launched news programmes centred on facilitators, such as the central television's face-to-face, china weekly and high-end visits. The reasons for the slow development of the “centre system of facilitators” for news programmes in the interior of the country are as follows: first and foremost, there are constraints on the selection of professional cadres. In my country, the recognition given by television to a prominent journalist is often reflected in his appointment as a journalist (editor, moderator) to the position of producer and director. As producers and department directors have a lot to do in managing things, it is difficult for them to be part of the front-line business, which leads to a lack of good senior press facilitators and journalists on the news front and to the introduction of a facilitator centre. This is followed by traditional attitudes. The manager of our television station believes that the central system of facilitators is to allow them to act as producers or directors of ministries and to provide them with administrative capacity. In fact, once the presiding officer is responsible for too much administration, the department does nothing to eat or drink, the “centre system of the presiding officer” becomes a dead end, and the presiding officer is unable to devote himself or herself to the programme。
In fact, these contradictions and problems have arisen precisely because of the lack of a “centre system of facilitators”, which, once put into practice, will be resolved. The establishment of the “centre of facilitators”, who is the anchor of the programme and who is actually the editor-in-chief of the programme, is within the scope of his duties with regard to editing and the movement of journalists. The problem of multiple management and decision-making resulting from the decentralization of power can be better addressed by avoiding the contradictions in the running of the programme between the facilitators' “involvement and call”, thereby contributing to a harmonious and orderly working environment for the programme groups, which are more efficient and effective. The emergence of the “centre system of facilitators” should take place, and its emergence will certainly lead our television news programme to a new level, if it is possible to address the perception gap and introduce innovations and breakthroughs in the selection mechanisms and management of programmes。
Iv. Highlight the “years and years”
The famous new york times once assessed 60 minutes leading journalists like wallace, molly sefue and dan rasser: “they have hair that is already gray or is turning gray, and they have facial muscles that are loose because of their age, but are full of social concerns, and they are characterized by countless interviews that travel around the world and are busy with immediate editing times ... Wallace has been over 80 years old and is doing interviews, and another anchor, molly sefue, is 73 years old, and he says to journalists: “i've been in business for 50 years, people have a real sense of vulnerability, i don't know how others will give you up, but i have a great sense of freedom, and there is an experience that is not necessarily correct, that i think that people will feel wise after a certain age.” he has been so proud of his hair that he prefers to cover news stories in the dust on the news line than to sit in the studio as the anchor. Five star journalists from 60 minutes, and andy lonnie, who commented on the last section of the programme, are now almost 70 years old on average. Don hughes, mike wallace and andy rooney are in their 80s. Even the youngest "boy" steve croft in this team is over half a year old. These journalists have a wealth of experience and life experience, and their questions and comments have to some extent filled the long-held perception that television news programmes lacked depth. It was with these experienced journalists and facilitators that 60 minutes gained a growing number of faithful audiences and opened a wider sky for the television news market。
In comparison to abroad, domestic facilitators show a holistic rejuvenation. As the selection of news anchors in my country was limited to good and bad broadcasting, a large number of voices were heard and young people who had recently graduated from school took up the post of news anchor and broadcast, leading to their often young and well-known but shallow and lack of credibility. It is also the reason why wang zhi has been admired, known as the young master, who is known for his calm and questioning. In the longing for an old age, bariwasong quoted an old journalist as saying to our facilitator: “i feel like buying counterfeit medicines on the streets every day when i watch a handsome boy in her 20s forecast economic prospects on television screens and speak of national events”. It is an expression of his desire for humanity and rich talent in the middle age. It has been proven that the prime time of the news anchor is the age of 40 years and over, and that this is not just about age, but about the thickness of the moderator himself. We should increase our interaction with the advanced media abroad, in which we can learn from the advanced hosting experience abroad, so that we can remain neutral in the fierce media competition forever。
Concluding remarks
This is a little bit of an understanding and an appreciation of the fact that we are faced with a society of change, a society that is rapidly developing, and that china's television news is from nothing to nothing and from nothing to nothing, but how can today's competition with powerful media continue to attract the attention of its audiences? How can the path to development be found? There is only one way to change, either to survive in change, or to die in mediocrity. The impact and impact of foreign media on our television news should be properly recognized and judged, and should be seen as both stress and new opportunities. We have to clean up some, criticize some, and, more importantly, learn some. The united states television news has much to learn from domestic television news in terms of philosophy, shape and practice, and there is a long way to go before television news in the country can advance in the gaps and break through the bottlenecks. The proper recognition and understanding of these important factors are deeply instructive for the reform of our television news。
