LightNew periodTelevision newsIn-depth coverageTrends
As access to information grows, so does the choice of and demand for information by audiences in the new era. The following is a small collection of an essay that explores trends in the in-depth coverage of television news。
The in-depth coverage of the chinese tv news has been drawn from newspapers. In july 1980, the central television launched the country's first review television news section, observation and reflection, which was the first attempt at in-depth television coverage. From the 1993 recasting of the central television news column, time and space in the east, focus interview and news survey are known as the three-steps of our television news coverage. This entirely new way of reporting has since been recognized and welcomed by the audience. In particular, the news survey has made a new breakthrough, both in the length of the film and in the depth and breadth of the coverage, marking the maturity of the in-depth coverage of chinese television news. However, in the context of growing media competition, television news coverage should also be kept up to date, making the necessary adjustments and developments. It is proposed to make operational recommendations on the current problems and prospects for development of our television news coverage。
[keywords] new period; television news; in-depth coverage
I. Importance of the enjoying of the new-time tv news in-view
1. Television media bear the powerful impact of new media
Advances in human civilization inevitably bring about changes in media technology. Today, a new web-based media network, with its more diverse symbolic expression, captures all the advantages of the traditional media, using the famous quote of mcluhan, which is that if broadcasting extends people's hearing, television extends people's vision, the network extends all people's senses and truly brings humanity into the age of “multimedia”. In the online age, the three traditional media are fighting and walking。
However, the author believes that, for the time being, despite the controversy in the academic industry, at least now there are a number of disadvantages to the online media and that traditional media continue to flourish. Just as newspapers were able to counterbalance electronic media, such as radio and television, with in-depth coverage, it could also be a powerful weapon for television media to resist cyber shocks. Because of the limitations and shortcomings of the network in this regard, it is the nature of its dissemination。
First, the web is a product of the fast-food culture, and the “browsing” mentality of internet users when searching news pages limits the development of in-depth forms of reporting within the network. Moreover, online news is currently less credible and no one spends much time reading for a story whose authenticity has to be questioned. Television therefore remains undoubtedly one of the main channels of access to information, and the stability of its audience ensures cost recovery for programming。
Secondly, due to technical constraints, the expression of our online news continues to be dominated by words. In order to save space and resources, longer, in-depth stories are generally grouped into a combination of hyperlinks at several levels. This has to some extent limited the consistency and motivation of internet users to read, and many may abandon their access to the level of in-depth analysis of news because they are reluctant to click many times。
Thirdly, most news sites are currently without their own professional teams, with news being limited to newsletter-style coverage and in-depth coverage being reproduced only in traditional media. This is an institutional obstacle to cybernews development that may be resolved with the development of the network, but at least for the time being, internet in-depth coverage is more of a replica of traditional media and internet access is more of an attempt to capture the latest developments, so it is a wiser option at this stage to ensure “quick” than “deep” in news。
2. Growing demand for information from audiences
As access to information grows, so does the choice of and demand for information by audiences in the new era. People not only add their own personalized understanding to the interpretation of information, but even some become active and become the subjects of some sudden events. So, today's mass media should noticeTarget audience needsThis change, not only to tell people what it is, but also to dissect what it is that “why” is what to do, provides the soil for deep reporting。
The father of communications, zhram, had proposed a contingent-rate formula for the audience's choice of information, i. E. The selection or the rate = the degree of assurance/difficultness of the reward. In other words, people get it from a medium
The greater the amount of information, the less time, money, energy, etc., the greater the chances of becoming a solid audience for this medium. This formula is still effective in analysing the advantages of today's media. Among the four main types of media today, the audience for broadcasting is relatively narrow and newspapers, television and emerging networks are recognized as the first three options for access to information. Among the three, television has a relatively prominent advantage. Using the schram formula, television performance symbols are more diverse than newspapers, i. E. The audience receives more information from television in unit time; television is more authoritative and credible than the network, and generally one does not have to identify the authenticity of information before accepting it; and, secondly, television is more popular than the network, and access to television information from the perspective of receiving terminals is less “intensive”. Thus, in an era when television authority still exists, television development is a smart option。
Ii. Today's in-depth television news coverage of problems and ways to resolve them
Change the word “reports” to “reports and comments”
It should be said that our in-depth television news coverage of “reports over words” was characterized by setting the tone from the outset. The central television press review department described the first of its kind as an in-depth reporting column style: “the idea of the nature of the facts in the editorial press, through the coverage of events, reveals the logic inherent in things and serves the purpose of leading the audience to think and judge”. As a result, “more coverage and less comment” was advocated. The statistical analysis of the programme from 26 june to 7 july 1996 shows that, in terms of content, 11 items, or 78. 6 per cent, of events and figures were recorded; in terms of interview format, there were more “visiting” than 10 items, or 71. 4 per cent, of the total. As a result, focus interviews are “presentatives”. There is a similar tendency in the press investigation, where journalists and facilitators often present an absolutely fair face in order to show that the programme is fair and impartial。
This tendency has been influenced by the long-standing propaganda and over-speeching of the mass media in our country, where the commentary is considered to be rhetorical, so our press has repeatedly emphasized “the use of truth” since the reform and opening up of the press. In fact, comments do not amount to preaching and forced indoctrination. While ensuring that the facts are as objective and impartial as possible, subjective views are reflected in the report as another objective presence, providing a more complete and open awareness system for the audience, enabling the audience to develop its own judgement in the simultaneous reception of facts and opinions and to add value to information。
In addition, as society developed, there was a further evolution in the perception of the media among its audiences, in particular a deeper understanding of the main objective relationship in the dissemination of information。
First, the audience has come to realize that it is unrealistic to demand that news events be disseminated in a purely objective manner. The subjective dynamics of the subject are bound to work when processing external information. Thus, the process by which an information communicator reports an incident is itself a process of discovery and interpretation of the incident and subjective involvement is inevitable. Thus, television journalists, on the one hand, guarantee the objectivity and impartiality of the facts and, on the other hand, have subjective analysis and unique insight into the objective events that have taken place, a new demand for journalists from new audiences. Second, while today's audience is more aware of independent judgement and subjective choice than ever before, the audience still needs the media to combo and integrate information. Today, in the face of the geometric growth in the dissemination of information, the audience living in the information flood is somewhat overwhelmed. People's ability to receive information is certain and is not enhanced by the increase in the availability of information, which leads to a contradiction between unlimited information and limited human capacity to receive information. As a result, today's audience is beginning to have a new demand for the media, which is required to be able to pre-empt and choose the multiplicity of messages, i. E. To set the necessary agenda. In other words, television audiences already experience the experience of news events in the dissemination of one-size-fits-all images. They also need to listen to opinions, analyses, comments, to understand the subjective content of the stories, and to make their own judgements after listening to all aspects。
In conclusion, the combination of reports and comments, in different ways and at different levels, will be a trend in the development of in-depth television news coverage: objective reporting complements subjective opinion and incorporates the idea itself as an objective presence。
Changing the mindset of “deep coverage is exposure”
The success of focus interviews led to a series of focused, in-depth coverage programmes in chinese television, known as focus phenomena. An overview of the topics chosen for these programmes seems to have been impressive in terms of criticism and exposure, with some of the difficult cases and cases being the preferred ones. Focus interviews have been used as a proxy for critical reporting, and other in-depth coverage programmes have become visible. Indeed, according to statistics, critical coverage in focus interviews never exceeded 22 per cent of the total programme. The programme's location is: social hotspots, event follow-up interviews, research analysis, interview reviews. It should be said that social hotspots were not only ugly and vicious, but also beautiful and good, and why only 22 per cent of critical-type programmes impressed the audience, which was a question for media workers to think about。
Shouldn't it be attributed to the fact that people have a high degree of charisma and a low level of quality, if we do well in the news of television, who cares about those ugly evils? So the underlying problem is the quality of the program itself. Public opinion monitoring is only one of the functions of in-depth coverage, promoting the spirit of the most advanced figures and enhancing the role of role models, and is also an important function of in-depth television news coverage. At present, however, such positive orientation programmes are over-modified, typed and de-personalized, and the coverage of advanced and typical individuals is uneven and not real, thus depriving the personality of its charm and infection。
To change this situation, journalists need to change traditional mindsets and not be “good” only for critical reporting. While it is true that the scenes of swaying and scrambling can make a difference, those images are the only ones left to the audience. In order to enhance the social effectiveness of news dissemination, it is essential that the depth of television coverage is based on the full advantage of its type of programming, drawing attention to the beauty of events through a multi-layered, three-dimensional view of news figures and a horizontal and vertical mapping of events。
The mass media, it has been said, are the sensors of the times and a sharp record of every change in society. The growing profile of the audience and the impact of new media forms in the current period have created new demands on the behaviour of television news coverage. The coverage of news events, accompanied by analysis and commentary, creates an information system that is conducive to the individual judgement of the audience, an issue that deserves careful study and exploration by every television journalist。
