The conduct of the seo review is particularly critical in the following scenarios:
(1) when you take over a new project or website, understanding its current status is a crucial first step
(2) when there is an unexpected drop in search traffic, this may be a technical problem or a punishable signal that needs to be thoroughly investigated
(3) regular health examinations, such as semi-annual or annual examinations, ensure that you remain at the forefront of competition
Technical end inspection:
(1) web speed: assessment of web-page loading speed using tools such as google pagespeed insights, gtmetrix, etc。
(2) mobile friendly: check the displays on different devices and browsers using google's mobile friendly test tool。
(3) index: view the number of indexed pages through google search console and compare them with the number of pages on the actual website。
(4) robots. Txt: check that the configuration is correct and do not prevent the crawling of important pages。
(5) xml site: ensure existence, correct configuration and submission to google seach console。
(6) structured data: add structured data for suitable content (e. G. Products, comments, events, etc.). It is then validated using the google structured data test tool。
(7) ssl certificate: ensure that https is enabled on the website。
(8)404 error: check 404 pages using tools or google search consortium。
(9) redirection: check for unnecessary re-direction, especially 302。
(10) canonical label: ensure proper use and avoid duplication of content。
2. Structure of the website
(1) home page and navigator clarity: the home page should quickly convey the main content and value of the website. Navigation logic: is the navigation menu logical and easy to understand? Navigation depth: starting with the home page, users should not be able to access any page more than three to four hits。
(2) the structure of the url is clear and concise: the url should be short, descriptive and reflect the content of the page. Keywords: does the url contain the main target keyword? ️url level: avoid too deep a folder structure, e. G./category/sub-category/sub-sub-category/page. HTML。
(3) the logic of the inner chain: whether the inner chain points to the content and helps users and reptiles to better understand the content. Anchor text: is the inner chain anchor text natural or correct in describing the content of the target page。
(4) whether the bread crumb navigator exists or not: determine whether the page has a bread crumb navigator and check its logic. ️ format: ensure that the breadcrumb navigation is properly structured with data markers to be correctly shown in the search results。
(5) classification and label logic: whether classification and labels are organized according to clear logic. Redundancy: ensure that there are no duplicates or similar classifications and labels。
3. On-site seo inspection (page inspection)
(1) title label: the title label of each page shall be unique and contain keywords。
(2) meta description: each page should have a unique description。
(3) h-label: ensure that page structure is correct, h1-h6。
(4) photo optimization: ensure that all pictures have an att label and are compressed to increase loading speed。
(5) url structure: url should be short, descriptive and hyphenated。
4. Website content checks
(1) content quality: originality, depth and value of content。
(2) content format: is the content structured and readable。
(3) repeated content: you can find duplicate content on the website through the seo tool, google search or manual check. Methods for dealing with duplicate content include using the canonical label, re-directing 301, rewriting content or merging pages, and ensuring consistency and uniqueness of urls。
(4) weak or outdated elements: review and update, merge or delete。
(5) use of keywords: ensure appropriate use of keywords in their content。
(6) e-e-a-t: experience, professionalism, authority, trust. Ensure that content provides real value, is written by experienced people and is supported accordingly。
5. Extra-chain checks
(1) extra-chain analysis: check the quantity and quality of reverse links using tools such as ahrefs and semrush。
(2) anchor text: an analysis of the diversity of the anchor text in the outer chain。
(3) toxic link: identify and use google's denial link tool to remove it。
6. Social media censorship
(1) integration of social media: ensure integration of websites with major social platforms。
(2) sharing buttons: ensure that the website has a sharing button to increase visibility。
7. Local seo inspections (if any)
(1) google my business: ensure that accounts are set up and optimized。
(2) nap consistency: aligning name, address, telephone number in all online lists。
(3) local keyword: does the page contain keywords for a particular city or area。
(4) local link building: is there a reverse link from an authoritative local website。
(5) online evaluations: encourage positive feedback and respond positively to all evaluations。
(6) atlas integration: is there a proper map embedded code on the website。
(7) open time and special hours: ensure accurate updates on all platforms。
International seo (multinational languages)
(1) domain name policy: determines whether to use cctlds, subdomains or subfolders。
(2) hreflang label: ensure that each language and area version is correctly marked。
(3) localization of content: whether content has been optimized for specific languages and cultures。
(4) url structure: is the urls clear, descriptive and localized。
(5) server location: whether the server location matches the target market。
(6) page loading speed: is the rate acceptable in the target country/area。
(7) link strategy: is there a high-quality, relevant external link from the target country/region。
(8) language meta-label: ensure the correct language label on the page。
(9) currency and time format: ensure consistency with target areas。
9. User experience testing
(1) page loading speed: whether each key page is loaded rapidly。
(2) mobile friendly: does the website optimize mobile devices。
(3) navigation is clear: whether the user can easily find the required content or page。
(4) internal search: efficiency and accuracy of search function。
(5) content readability: whether fonts, colours and layouts are easy to read。
(6) interactivity: whether buttons, links and forms are easy to use。
(7) visual appeal: modern design, attractive。
(8) page depth: whether the user can easily reach and return。
(9) feedback and tips: e. G. Loading indicators or confirmation of operations。
