Sow engine optimization is a way to use search engine search rules to raise the current site's natural ranking within the relevant search engine。
This course, which i saw in the ad in china the previous time, actually contains some of the ideas that we're using in the usual way and that we write very well, so it is deleted。
Reference: google search engine optimizing first nations guide (chinese version)
First of all, there are three facts that you have to know, which will greatly help you understand google's operating mechanisms:
Google is a listed company: as a listed company, it is responsible for shareholders, it is profitable and is no different from other companies in the world。
Google is an advertising company: its source of income is mostly advertising. If seo was so good, who would use adwords
Nobody pays for keywords. How does the company take responsibility for shareholders? Google is a search engine: change your position and think
Suppose google, you're a search engine, and if you can't provide the search results that the user needs, will the user continue to use it? The most needed and useful information available to users is the foundation on which this company lives
01
Google seo status
Based on the first fact, and in order to increase corporate revenue, the advertising position on the google search results page in 2016 was changed from being strictly restricted to three articles, and the advertising position on the right was removed。
It's not just the seo industry that's competitive these days, but even the key word competition. Search for keyword "seo company " with the following results:
Based on the second fact, in order to ensure the number of users of google adwords and to attract new users to spend their money on advertising, google is absolutely intent on hitting the seo industry, thus making it more difficult for seo to become more expensive and risky
Welcome to google adwords! For google, seo is an enemy of friends. Google sells ads, and you sell ads as station chief。
The essence of seo is to dig the wall of google. If i can, i believe google's ideal world is like this: all websites are unadvertised and rich and useful, like wikipedia and . Z? Pz? Okg
With regard to the third fact, there is a cloud in history:
The world is full of profit, and the world is full of profit. Google doesn't understand that, because building websites, domain names, servers, money。
It takes time to write. It's all a cost. Who does it without making money? According to my experience, before february 24th, 2011, before the panda algorithm was released。
Google is very friendly to the new station, and it even allows a new site to go online for just a few days on the first page of its search, without looking at the quality of the site's content, even if it's a garbage outlink, as long as you have enough outside links。
As a result, we've been working so hard on waste sites, making waste content, sending out garbage out of our outer chains... And the users get all the commercials, and they're more serious than spam
Google doesn't publish panda algorithms that hit trash content and penguin algorithms that hit trash out of the outside。
"if you lose your user's support and your commitment to values, it's only 30 days from bankruptcy." this sentence would be the same as google。
It's so much that i want you to look at seo from google's perspective. For google, the market value is more than $59 billion and the number of employees is more than 60,000。
Idealism is no longer compatible, don't be evil becomes do the right thing. Now google is profit-driven, ass-decided head。
When you know where google's ass is sitting, you know what's on its head, and the seo does it and it's done。
02
Google seo risks and returns
Although i've had years of google seo practice, in order not to miss a son, i have to tell you something about life。
If you have some of the following features, i suggest you stay out of it
1. High-quality english articles are not available on their own and quality cannot be identified in outsourced articles bad
2. There is no income at this time, putting the future on seo
Implementation bad
For one person, make a website in chinese, do 100 degrees seo
Target 2: proposed part-time work
"do you have any money?" "yes!"
Seo has three major shortcomings:
You don't know how long it's gonna take to do the keywords, at best for a few months, at least a few years, and probably never
You've spent months or years working on the keyword, but you never know when the ranking will fall, maybe tomorrow
3. Even if your key word ranking has stabilized for months or years, you don't know if the flow it brings can sell or make money
Look, being seo, it's a lot of luck... It's a lot of tears。
No, the access threshold has been raised. Don't worry, seo won't die unless there's a major breakthrough in artificial intelligence technology, and humans no longer need a search engine。
Today's seo industry is very interesting, the big company's website is making a lot of money, and the head of the personal station complains at the forum all day。
The google search results are almost monopolized by the following 16 corporate websites, and if you've been in english for some time, seo, you should have noticed them as well:
Google, search for the best free poison software
Google search date ideas, the results of which are dominated by a company called hearst, why would google want to give these companies such a good ranking of their websites
I think there are two reasons:
First, they have a bottom line/no problem/content relative to users/no fraud. Secondly, the advertising on their website is basically google adsense, which is equivalent to helping google make money。
In summary:
Seo, you're not dead. You're making money
Seo has a high failure rate. It's not for everyone
Seo, there's no shortcut, it's a cumulative process, and it's a difficult and long one
If you want to be in the seo industry, please assess the risks yourself。
How did i optimize the english site
The following step is to acquiesce that you already have the basic knowledge of seos (like title, des)If not, please read google official guide for presbyterians to optimize google search engines。
To access google optimization guide documents, please reply to google optimization guide in the back of the public
Step 1: find a profitable product
A friend of the advertising china forum told me that he had a website that ranked first in three keywords, but had no income, because he had not found the right product, even if it was not the first word。
So finding a profitable product is the top priority of seo's work, otherwise all efforts could be wasted. Another article here by shepherds about finding niche is the amazon alliance. I wonder if it's still working
In the commentary, the question was raised as to where to analyse whether products were profitable. This is a good question, and if we are to go on, at least a few thousand words。
I can only say a few words here about my personal experience, and i can just say one thing: a wide-spread net, a large-scale fish, and a few things。
In 2010, i promoted the product on the crickbank, and my approach was to find the most popular product on the list, the product that click bank had sold, which meant that there was a market for money。
And then we build a review website for each product, and when they're ranked, i'll know what's good for sale。
And finally, i chose to sell the most profitable product and find and optimize more keywords to promote it. Of course, after all, it was my experience seven years ago。
If i find a profit-making product quickly now, i will open toptenreviews and find a less competitive software category, for example:
Dvd copy software, the top five above (dvd cloner, dvdfab, 123 copy dvd gold, xilisoft dvd copy, tipard dvd cloner) are all profitable products, and these businesses are very friendly to affiliate。
Step 2: identification of website types and keywords
Let's take the example of the dvd copy software above, assuming that the product we're promoting is the number one dvd cloner, what kind of website should we build to promote it? Based on my experience, i think these two types of websites are relatively easily attracted to google:
Review station: building an assessment website for dvd cloner. A rich dvd cloner review is posted on the front page of the website。
How to / faqs / news / tips about dvd cloner. Optimizing keywords are dvd cloner, dvd cloner review, dvd cloner compon, etc。
Top 10: build a top 10 dvd copy software ranking website. Write a rich assessment of each of the top 10 dvd copy software。
And then write an article on the front page or some other page where they rank first, of course the dvd cloner that we want to promote. How to / faqs / news / tips to enrich the website。
Optimizing keywords are: software names, + review, dvd copy software, best dvd copy software, dvd copy software review, etc。
The first site was relatively simple and investment was less suitable for newcomers; however, it was not conducive to expansion, such as the failure of recommended products, and its decline. In the long term, the second site would be better。
What do they have in common and what are their strategies
I'm sure these points will inspire you to make a website, and the traffic! The traffic goes up, and the international credit card billing goes to cho q874-198451
Step 3: outsourcing articles
I have analysed the importance of the quality of the article for seo, and i will not dwell on it. If you can't write a good english article of your own, you can outsource it。
If you can't tell the difference between good and bad, ask someone to turn it off. If i don't have someone... Big brother, you're putting me in trouble。
Outsourcing is a technical job. Don't think it's money, man. For example, you're now spending $100 asking me to write an article in chinese and toss me a key word called "the actor's self-advancement" with about 1,000 words, and quality must be assured。
How do you want me to write it? I'm stanislavsky, the author of the book "actor self-adoption"? Or is this zhou star's movie the king of comedy
Or acting as an actor? I don't have any experience with this, even if it's written, it's shit. By the same token, you can't outsource an article in english without just one key word for your writer and expect him to write an article of good quality。
You have to know the product better than the writer, know what the article you want, and see if it's bullshit。
Here's my outsourcing technique, for example, i'd like a 1,500-word dvd cloner evaluation, and i'll send the writer the following message:
This is a good example of what i am looking for:
Xx vbvokp:. Kflxrw? Aw? B=x. Okgyvbvaodks? W
Table of contens:
Dvd cloner overview
Dvd cloner features
How dvd cloner works
Compatibility
Dvd cloner pricing
Pros
Cons
Conclusion
When you see article tile, you know the type of article i'm going to write is review, and after reading the example that i'm offering, you probably know the product。
As long as the writer doesn't graduate from primary school, the last article i get doesn't go nowhere. All my articles are outsourced to american writers。
There are two types of outsourced articles, one for users and the other for advertising. An article written for google without advertising is used to enrich the content of the website, but the quality is not satisfactory. The first article, i'll do a lot of rewriting and layout to ensure 100% quality。
The second article, after checking and confirming that there were no spelling and grammar errors, was usually copied directly to the website, and, of course, a bit of layout and some pictures were added。
I suggest you don't send too many requests to write, what guarantees, 100% original, zero syntax/spelt error, in-depth study of the product, writing, etc., all over bullshit
Yeah, bullshit
Because you don't pay enough, you really do that for at least $5 per 100 words. The minimum hourly wage in the united states is $7. 25, and the minimum hourly wage for workers such as brick-laying workers and drift-line workers in the united states is $15。
Step four: making a chain
When it comes to the external chain, it concerns a private blog group (private blog networks) that i want to write, but i can't, because it is a clear violation of google's “webmaster's guide” and of my website's bottom line, “no human son”。
This is google 's warning: any link that attempts to manipulate the website 's ranking in google's search results may be considered to belong to the linkage scheme and is contrary to google's guidebook for site directors。
This includes any manipulation of links to or from your website。
These actions may result in the respective website being completely removed from the google index, or in the system algorithm or our manual identification as a garbage site。
If a website is marked as a garbage site, it may not appear again in the search of gkkcd? Okg or any google partner website。
You may think my english site is well ranked by pbn? Old irons, you're really wrong. What do i deserve from a little station chief
I say with my conscience that the articles i write for the users are so detailed that i can't forget the signs。
For example, i've written this article in chinese in the last few days, and i've been editing it over 100 times, and i've spent a lot of effort and time。
If i do this article a little bit more, google, wouldn't i be ranked? I only use pbn when the content of my website is of real value, better than the content of my competitors。
As a person who has been bawled twice by google, seo wants stability, long and thin. Therefore, in order to be accountable to myself and the reader, i can only recommend outside links that conform to google’s guidebook。
I've been using an outside link all these years: blog messages。
It's very simple to do well. It's just google's key words, and it opens the web site on pages 1 and 2 for manual comments. Several techniques:
A good message case, google, is best related to niche's website, not relevant。
Recommended for 15-20 messages outlink, no number sought, one day to comment manually on 1-3. Please leave a normal message, don't spam. The message box contains a name in english without keywords。
In order to improve the pass rate of comments, it is suggested that the mail box in which the message is sent should request the uploading of an image on the gravatar account。
Finally, there's traffic. Don't forget to find a winner to pay for the international credit card channel
