Seo (search engineering optimization) is the search engine optimization。
The optimization of the search engine is a way to use the search engine's search rules to improve the current site's natural ranking within the relevant search engine。
This course, which i saw in the ad in china the previous time, actually contains some of the ideas that we're using in the usual way and that we write very well, so it is deleted。
Reference: google search engine optimizing first nations guide (chinese version)
First of all, there are three facts that you have to know, which will greatly help you understand google's operating mechanisms:
Google is a listed company: as a listed company, it is responsible for shareholders, it is profitable and is no different from other companies in the world。
Google is an advertising company: its source of income is mostly advertising. If seo was so good, who would use adwords
Nobody pays for keywords. How does the company take responsibility for shareholders? Google is a search engine: change your position and think
Suppose google, you're a search engine, and if you can't provide the search results that the user needs, will the user continue to use it? The most needed and useful information available to users is the foundation on which this company lives
01
Google seo status
Based on the first fact, and in order to increase corporate revenue, the advertising position on the google search results page in 2016 was changed from being strictly restricted to three articles, and the advertising position on the right was removed。
It's not just the seo industry that's competitive these days, but even the key word competition. Search for keyword "seo company " with the following results:
Based on the second fact, in order to ensure the number of users of google adwords and to attract new users to spend their money on advertising, google is absolutely intent on hitting the seo industry, thus making it more difficult for seo to become more expensive and risky
Welcome to google adwords! For google, seo is an enemy of friends. Google sells ads, and you sell ads as station chief。
The essence of seo is to dig the wall of google. If i can, i believe google's ideal world is like this: all websites are unadvertised and rich and useful, like wikipedia and shephe. Com
With regard to the third fact, there is a cloud in history:
The world is full of profit, and the world is full of profit. Google doesn't understand that, because building websites, domain names, servers, money。
It takes time to write. It's all a cost. Who does it without making money? According to my experience, before february 24th, 2011, before the panda algorithm was released。
Google is very friendly to the new station, and it even allows a new site to go online for just a few days on the first page of its search, without looking at the quality of the site's content, even if it's a garbage outlink, as long as you have enough outside links。
As a result, we've been working so hard on waste sites, making waste content, sending out garbage out of our outer chains... And the users get all the commercials, and they're more serious than spam
Google doesn't publish panda algorithms that hit trash content and penguin algorithms that hit trash out of the outside。
"if you lose your user's support and your commitment to values, it's only 30 days from bankruptcy." this sentence would be the same as google。
It's so much that i want you to look at seo from google's perspective. For google, the market value is more than $59 billion and the number of employees is more than 60,000。
Idealism is no longer compatible, don't be evil becomes do the right thing. Now google is profit-driven, ass-decided head。
When you know where google's ass is sitting, you know what's on its head, and the seo does it and it's done。
02
Google seo risks and returns
Although i've had years of google seo practice, in order not to miss a son, i have to tell you something about life。
If you have some of the following features, i suggest you stay out of it
1. High-quality english articles are not available on their own and quality cannot be identified in outsourced articles bad
2. There is no income at this time, putting the future on seo
Implementation bad
For one person, make a website in chinese, do 100 degrees seo
Target 2: proposed part-time work
"do you have any money?" "yes!"
Seo has three major shortcomings:
You don't know how long it's gonna take to do the keywords, at best for a few months, at least a few years, and probably never
You've spent months or years working on the keyword, but you never know when the ranking will fall, maybe tomorrow
3. Even if your key word ranking has stabilized for months or years, you don't know if the flow it brings can sell or make money
Look, being seo, it's a lot of luck... It's a lot of tears。
No, the access threshold has been raised. Don't worry, seo won't die unless there's a major breakthrough in artificial intelligence technology, and humans no longer need a search engine。
Today's seo industry is very interesting, the big company's website is making a lot of money, and the head of the personal station complains at the forum all day。
The google search results are almost monopolized by the following 16 corporate websites, and if you've been in english for some time, seo, you should have noticed them as well:
Image from viperchill. Com
Google, search for the best free poison software
Google search date ideas, the results of which are dominated by a company called hearst, why would google want to give these companies such a good ranking of their websites
I think there are two reasons:
First, they have a bottom line/no problem/content relative to users/no fraud. Secondly, the advertising on their website is basically google adsense, which is equivalent to helping google make money。
In summary:
If you want to be in the seo industry, please assess the risks yourself。
How did i optimize the english site
