How to optimize the english site
Optimization of the english-language site, which is generally a foreign trade enterprise, is the product of overseas sales, with the main search engine being google, yahoo's ranking. This also requires that the best personnel be better at english, otherwise it would be awkward to read it. Here are some specific points。
Points for optimization of the english site
1. Selection of domain names。
Try not to use the '-' separator in the middle of a domain name。
Space selection。
The selection of a good domain name business space, the speed of the website to evaluate the site and score points is also a benefit for users, with a particular focus on google search engines。
3. Use of weight labels。
For google, h1, h2, still works. Regularization of web pages with a clear label would also facilitate the ranking of keywords。
4. Handling of urls。
Google is like a hundred degrees, not a long url, not a chinese url. It's especially important. It's a chinese language that embarrasss the foreigners
5. Articles。
In general, search engines tend to be more comprehensive and informative, e. G., word-numbered, readable, graphic combinations, video presentations, and related knowledge points, and are more easily favoured by search engines。
6. Layout of content keywords。
Add sub-items such as: keywords for page contents, keywords for inner chains, keywords for outer chains, links to relevant vocabulary。
7. Website backlink。
In google, the outer chain continues to occupy an important place, and despite google's introduction of corresponding algorithms to weaken it, its role cannot be ignored. The main points of attention are: the number of backlinks, the number of anchor text backlinks, the number of extradomain names, the number of backlinks for news stations, the age of the backchain domain, etc.; these are sub-sections。
8. User experience of the website。
For example, speed of access, quality of content, time spent on the website, rate of hits, advertising, use of flash etc. Will be used as a rating criterion for the website。
9. Additional points for social media。
Although google has consistently denied the use of social media data in ranking algorithms, social media feedback data, the search engine, may serve as a pointer for the website. For example, facebook, google+ and others share some good points。
10. Site map submission。
Sitemap. Xml continues to be the dominant format, as does google, where map submission is also key to improving entry。
11. Website update。
Google spiders are very hard-working compared to 100 degrees, and frequent updates will make spiders more interested in your site and thus visit your website more frequently。
With the above 11 points in mind, the idea of optimising the english site is clearer。
