On 25 november, a congress was held at the changzhou centre for media and media (the municipal modern media group) to study in depth the important statement made by the general secretary of xi jinping on the development of media integration, to fully implement the requirements of the central policy-making and provincial councils, to deploy reform and development efforts to promote the integration of the media at the municipal level and to jointly launch a new chapter in the information and communication service of changzhou。
Liang yong, deputy minister for public information of the provincial council, director of the provincial press and publications department, vice-minister of publicity of the provincial council, hu changsheng, secretary of the municipal council, chen jinhu, deputy secretary of the municipal council, mayor sheng-seong, attended the meeting and presented a signboard for the municipal press and media centre (the municipal modern media group), chaired by hang yong, the municipal council standing committee and the municipal council secretary, and chen zhilian, the minister of public information, deployed the municipal media integration reform。
On behalf of the city council, the municipality expressed its gratitude to the provincial council's communications department for its interest in changzhou's development and extended its greetings to journalists throughout the city. He noted that the establishment of the changzhou municipal news and media centre (the municipal modern media group) as a pilot for the first municipal media integration reform in the province was an important step in furthering the implementation of the party's twenty-third plenary session, deepening the reform of the municipal media integration and a major event in our city's media development history。
Chen jinhu fully recognizes the contribution of the city-wide news front to the high-quality economic and social development of changzhou in recent years. He pointed out that the coming period was an important window for the media centre (the municipal modern media group) to transform and break through, and to be guided by xi jinping's cultural philosophy, to follow up on the spirit of the party's twenty-third plenary meeting and the importance of xi jinping's speech to jiangsu's work, to seize opportunities, to follow suit, to integrate into it and to build a comprehensive public information capacity and industrial capacity, and to build national influenceNew mainstream media(c) build a modern, competitive media group and a province-wide media umbrella。
We need to play party media. Guided by xi's cultural ideology, he has always been loyal to “two established” and determined to “two maintained”, and he has systematically grasped the key demands of the “seven focused” and has always adhered to the right political direction, public opinion orientation and value orientation, strict ideological accountability and a strong voice in the melody, the dissemination of positive energy and the preservation of the main positions。
The institutional mechanisms need to be revitalized. To leverage the advantages of re-engineering resources, actively explore new paths for development of traditional and emerging media, internal and external communications, industry and business, and steadily advance the transformation of organizational structures, business processes, platform channels and management mechanisms to produce 1+1>2 chemical effects。
Integration of business needs to be promoted. (c) to accelerate mobility, digitization and intellectual transformation, to make every effort to create mobile internet “wiss media terminals”, to promote the excellence of traditional media and to create a new media dissemination matrix, and to improve the overall orientation, influence and cultural competitiveness of information and communication。
Quality content supply needs to be enhanced. The tree cell's “user-thinking” and insistence on “governed content”, promotes the implementation of the “532” development strategy, promotes the construction of “new energy capital”, “two lakes” innovation zones, eco-environmental conservation, safe production, and livelihood services, among other priorities, providing a comprehensive picture of changzhou, spreading changzhou's voice and presenting the image of changzhou。
It is important to promote industrial empowerment. To consolidate the dominant business, to actively pursue the new business of a new model, and to work towards full party coverage, a media-wide information dissemination campaign, a press-government rally, a people-friendly service, and a new approach to modern media that is self-employed, self-made, stable and profitable。
To create a media workforce. Further progress has been made in reforming the appraisal, remuneration system and promotion at the post level, establishing an organizational structure that is resource-intensive, staffed, coordinated and efficient, increasing the recruitment and development of top-level professional and technical skills, continuously strengthening the foot, eye, brain and pen skills of media workers, and developing a credible, well-functioning, hard-core and trusted media workforce。
Chen stressed that the city council and the municipal authorities would continue to attach importance to public information and advocacy, providing strong guarantees for the integrated development of our municipal media. Departments need to develop a holistic approach, raise awareness of the "one game" approach, strengthen policy synergy, and promote deeper integration。
It is understood that the municipal press and media centre (the municipal modern media group) will aim to reform the “creating a new mainstream media with nationwide influence, building a modern, competitive media group, and building an all-media mechanism with province-wide leadership”, with a view to maintaining the priority of mobility and ownership of content, optimizing the distribution of the media and making it an excellent item. In order to focus on the development of a media-wide communications system, efforts will be made to create mobile interconnected “wiss media terminals”, to promote the excellence of traditional media, to develop a new media account matrix and to continuously optimize the media-wide production and communication mechanism。
