Walking on both sides of port-au-prince in april, you can experience interactive art devices in the mid-west coast sea hall, with hundreds of colourful “lighted eggs” changing colours and sound effects as you interact with the audience; then go to edinburgh square, next door, and visit the golden jubilee 'sculpture 'sculpture of the 100-year birth of the king, and relive the golden man's “bone heart”; then take the starship to tsim shay, enjoy the big outdoor led art device return, and walk into the world of light inspired by van gogh's drawings and the vive style
For more than a year now, the tourism industry has been re-energizing with new projects and experiences to attract both domestic and foreign tourists。
Tourism recovery is positive
On 1 april, the old-named tea house, the lotus building, announced the reopening of the chinese ring site, drawing attention to a large number of citizens and tourists. During the holiday break in the mainland, the long dragons are lined up in front of the “liancing house” door for many days. “the environment has changed so much that it is now new, cleaner, and the tea is still familiar.” mr. Lin from hunan said。
Data from the immigration department of the government of the hong kong sar indicate that over 2 million people entered and exited hong kong via various sea, land and air control stations during the clean-up holiday period from 4 to 6 april. The border crossings between hong kong and mainland china have been flooded and the residents of the two territories are running in both directions. During the chongqing holiday period, while hong kong's residents' group was “northern”, the number of visitors visiting hong kong from the mainland was approximately 50 per cent higher than during the same period last week, and the number of transactions using twitter to pay for consumption under the hong kong line was three times the same。
“..Hong kong tourismThe recovery began in february last year, and the combined efforts of the hksar government and industry brought the number of visitors to hong kong last year to 34 million, well above the previous estimate of 25. 8 million, indicating strong momentum for sustained recovery. In the first quarter of this year, there were approximately 1,123 million visitors to hong kong.” presentation by yang yoon, director, cultural sports and tourism bureau, hksar government。
Tourism is one of the traditional pillars of hong kong. According to rough estimates, per 1. 5 million passengers, hong kong could experience growth of about 0. 1 percentage points in GDP. In 2019, the value added of tourism in hong kong was about 3. 6 per cent of GDP, employing approximately 230,000 people and 6 per cent of the total employed population。
“for an internationalized city such as hong kong, tourism is important not only in terms of its direct economic contribution, but also in terms of the international image, talent attraction and cultural diffusion of the city. Li mimi, professor at the hotel and tourism management institute of the hong kong polytechnic university and deputy director of the centre for the digital transformation of tourism, said that the ministry of foreign affairs and industry was not a party to the convention。
To accelerate the recovery of hong kong's tourism industry, the hong kong tourism development board (hereinafter referred to as the board) has been given greater responsibility as the statutory body responsible for promoting hong kong tourism。
“as a result of the gradual recovery of hong kong's tourism industry in 2023, during the period 2024-2025, the board will make every effort to translate the desire of visitors to hong kong into action and attract them to hong kong.” in introducing the work plan, the director-general of the bureau indicated that the new year would focus on promoting hong kong's tourism in the four main areas of focus of the new year's event, “creating and supporting the diversity of tourism experiences”, “breaking the diversity of customer markets, strengthening communication strategies”, “towards a new `responsible behavior campaign', and sustained supporting the tourism community,” in the belief that hong kong's tourism outlook was promising and that visitors would continue to grow and move steadily towards sustainability。
Special tourism attracts tourists
From 28 to 30 march, the 2024 basel arts fair in hong kong was featured at the hong kong convention fair, where more than 240 works of art from home-based art galleries were displayed。
On the occasion of the sixtieth anniversary of the establishment of china-france, the behoden gallery, with its headquarters in france, selected a special selection for the exhibition. According to ryuyu, a partner in the behoden gallery, hong kong's chinese-western culture has a unique advantage in the development of culture and art。
The fair attracted visitors from both the sea and the sea, and many travel agencies took the opportunity to launch a cultural “customization” tour. Spanish passengers roger press and his wife were art lovers, and a week of hong kong travel was booked a few months ago. In addition to watching art exhibitions, they have been “playing cards” at sites of hong kong's cultural identity such as the museum of culture, the play centre, and central rock street. "the city's cultural charms have been forgotten, and we look forward to seeing hong kong again in the near future!"
Zhou zhou zhiqiang, four years ago, came to hong kong from mainland china and is now a part-time traveler, with a lot of fans who often share hong kong features in social media. “i usually issue landmarks, buildings and even urban corners with hong kong features that are more likely to attract attention.” zhou jianxian said that many visitors from the mainland now like “city strolls” and do not rush the road, but take a lot of pictures at their preferred sites。
“travel behaviour patterns have changed, moving away from tourist shopping, preferring `slow travel' `deep tour'.” li mimi said。
In his 2023 governance report, the chief executive of the hong kong sar, li jiachi, introduced the locally specialized tourism incentive scheme, which encourages travel agencies to launch in-depth tourism and specialty tourism. It is planned to provide an incentive of hk$ 200 and hk$ 400 per passenger to eligible travel agencies, respectively, and to conduct in-depth trip design competitions to improve the design of the trip. As at the end of march, approximately 1,600 in-depth and feature-based tour tours had registered, of which more than 70 per cent had completed their journeys。
The director-general of the hong kong tourism council, yang soo-feng, who is responsible for the implementation of the plan, indicated that the introduction of the plan had resulted in exchanges of ideas among the industry and a significant improvement in the quality of the journeys submitted by travel agencies。
A major and influential event has been an important tool in expanding hong kong's diverse tourism experience. At the end of january, the hksar government issued a series of measures, including more than 80 events in the first half of 2024, such as cultural and artistic events, sports, finance and trade exhibitions. In the past month, the hong kong popular culture festival, the "52nd hong kong art festival", the "48th hong kong international film festival", the "hong kong international seven football games", has taken place。
“the great events have not only brought joy to the citizens, but have also attracted tourists and helped to consolidate hong kong's international urban position.” the deputy director of finance of the government of the hong kong sar, wong wei-chung, said that hong kong was actively seeking more major international-level events in hong kong and that future big events in hong kong would be “one by one”。
Play a one-stop hub
At the end of march, four international cruise ships carrying passengers docked in hong kong, and yang came to the pier to welcome them and to present hong kong's attractions and cultural activities。
“in march this year, hong kong's cruise tour was very popular, with 20 cruise ships from around the world visiting hong kong, bringing together 100,000 cruise passengers.” yang said that hong kong was accelerating the development of cruise tourism to attract more cruise ships to hong kong and to enhance hong kong's competitiveness as an asian cruise hub。
Hong kong's geographical location is such that its five-hour flight range can cover more than half of the world's population. YesHong kong, australiaThe platform for development planning proposes to support hong kong as an international urban tourism hub and a “one-stop” model core area. Hong kong's international urban tourism hub has become more prominent with the construction of major transport projects such as the hong kong section of the guangdong highway, the hong kong joao bridge and the hong kong international airport。
Zhang zhao, a young hong kong citizen who has just reached the age of 30, is a full-time tour guide at a local travel agency, and he is fluent in english and chinese and is often in charge of the tour missions from south-east asia and europe。
“we have launched nearly 10 quilang bay thematic tour routes for overseas tourists, with travel schedules ranging from five days to two weeks and with customized services tailored to passenger needs.” zhang ziqiang picked up a leaflet to inform journalists that, in addition to traditional attraction routes, travel agencies have designed excellent routes to cover special tourism resources such as theme parks, museum art, non-remunerative experiences and so on, enabling overseas tourists to experience chinese culture. He said that a trip to several cities and enjoy different sights and foods was very popular with overseas visitors。
In order to provide better services to tourists, zhang zhang zhuang has found various tourist materials and videos that bring to mind the bright spots of the cities of the bay of hong kong. In addition to the group, he often “up north” himself, travelling through the streets of guangzhou, fushan and dong-chun cities to discover potential tourist activity. “the bay of australasia is an ameliorating island with a wealth of humanities. We welcome tourists from all over the world to hong kong and feel the beauty of the bay.” he said。
“believes that hong kong's tourism is one of the future directions of hong kong's tourism industry in the `one-stop' tourism industry in the bay region.” in a recent joint initiative with two other members of parliament, legislative councillor hao of the hong kong sar, hong kong should jointly develop a sports and tourism industry with other cities in the hong kong sar, making full use of the region's large sports facilities and market resources, in order to work together for the great gulf region, which is the site of major international events。
“in addition to presenting a new experience of tourism in hong kong, the outreach activities we are now engaged in have brought to the world the tourism advantages of the entire hong kong sar region.” cheng zhongtao stated that hong kong has a significant advantage in being home-based and connected to the world and plays an important role in the promotion of tourism in the bay of hong kong, and that the bureau will continue to work with cities in the bay to enhance overseas outreach and to increase the attractiveness of the bay of hong kong to international tourists。
