Increased integrity of content, outreach platform
I'm not going to relax
Chief editor, shenzhen press group
The frequency of the launch of explosive and even phenomenon-level short video products, the use of live webcasts to pre-empt live coverage, the creation of brands by media-wide means, and the collaborative distribution of fission-trigger transmissions across the internet... I don't know. In recent years, the shenzhen press group has launched a wide range of thought, temperature and quality media products along the lines of “together is king, control the terminal”。
With regard to the outreach of channel platforms, the shenzhen press group has adopted integrated development models such as self-building platforms, in-house platforms, “loaning out of the sea”, alternative operations and “co-operative shipbuilding”, which have led to the formation of a fully integrated media matrix covering the shenzhen sar newspaper, shenzhen news network, reading features, and client-oriented titles, “patient + client + official + official + service from media + generation”, with a total number of users (with a number of fans) of 110 million。
Media integrationThe innovation of content must be grasped and not relaxed at all. Specifically, content competition needs to move from mass to mass, from crowd flow to crowding, from breadth to depth。
It's the most powerful voice of the ruling party
Mr. Fan yeungi, director of the china review and inspection
The review is the soul of the newspaper, and china's disciplinary monitor has always attached importance to its work, using well-sighted statements to boost public opinion from the mainstream of the party's rule, party integrity building and the fight against corruption. In some cases of high interest, the brand effect of the mcsr review has gradually become apparent。
Advanced advocacy plays an important role in bringing people together and bringing new people together. We have a special feature and a number of columns, both vividly depicting individuals and focusing on groups of people fighting for a new era. We have also analysed some cases of serious infractions and directed the reader's attention to the underlying problems behind corruption。
We also have special cultural weeklys and classics such as “historical culture” and “how to read the classics”, which promote good traditional culture, pass on the red gene, use the classic charm to become the ethos, and nurture the positive。
Efforts to build quality content ecology
Director of the new media centre of the people's daily news
In the past two years, the more the content of traditional media is done, the larger the commercial platform. With capital and technology driving, users and flows are “centreized” and a few products divide most of the market share of mobile information. High-quality content does not have to produce platform-level products, and without an autonomous and controlled platform, it has proved difficult for us to have the right to speak and the competitive advantage。
To this end, the new daily newspaper has begun exploring platform development. In june of this year, we launched the people's day, the national platform for mobile new media convergence, with over 5,000 mainstream media, party bodies, institutions, quality media and celebrities. Our goal is to construct a content ecology that combines mainstream values and innovation。
Next, the people's day will continue to optimize its products and operations and launch the “people's day 1000+” programme, with resources tilted towards original and short videos. Here, media counterparts, government agencies and the media are eager to join。
Promotion of new theoretical results through quality products
If the director of the entire media development centre yu bo
In particular, the media development centre focuses on the publication of articles in each issue of its magazine, " make a difference " , which is produced as a full-media product, such as extracting abstracts, gold sentences, guidebooks, etc., in order to disseminate the latest theoretical results of the party to a wide audience。
The focus of our development is to strengthen and strengthen content teams, enhance the ability to set issues, develop innovations, and do everything possible to provide high-quality original products and shape our own brand. In the area of channel distribution, there are now some leading platforms on the internet for almost every product business. We will select the best high-quality business platforms in all fields to work together, with the exception of the traditional two-and-one-end dissemination matrix, with a broad presence on the commercial platforms, a strong alliance between the two sides, and individual directors, to better contribute to building a socialist ideology with strong cohesion and leadership。
Production of features based on your own advantage
Chairman of the radio and television group of fujian province
The radio and television group of fujian province, based on its own strengths, has long launched a series of “china” works such as “china is talking” and “china's tianjin”, explaining china's path and telling chinese stories. Among them, china is speaking in new packaging, editing and translation into chinese and english, making it a suitable programme for international dissemination。
We have established the “inclusion of media information centre” and will complete the construction of the entire media studio by the end of the year, bringing together “stand, web, micro, end”. The regularization of live broadcasting, with the south-east viewing of the provincial media as the first station, has created an exclusive studio — the taipei studio — which forms a format for face-to-face discussions between the hosts of continental media and taiwan guests and commentators。
Broadening the scope of business and extending the value of services
Integrating development concerns changes in social structures
Director, centre for communication and state governance studies, university of jordan
The creation of a media-wide communications landscape must not only be a technical step forward, but should also enhance the dissemination, orientation, influence and credibility of public opinion。
Today, the influence of well-educated internet users with more stable jobs and medium-income levels is gradually increasing to become the backbone of internet users. We must focus on the changes in the internet structure caused by changes in social structures, which have led to changes in communication patterns, thus creating a new ecological and business landscape for the media。
The integration of media into the content, channels, technological development and the evolution of the user mentality and the changing group structure of the media will make it possible to truly establish itself as the main channel of information and as the centre of propaganda。
Use of digital media to spread party voices
President of the daily people's journal digital dissemination ltd
As a media company operating in the outdoors of the people's daily news, we have spent nine years laying 20,000 electronic viewers throughout the country, making it the largest digital interactive medium in the country。
How can we expand our reach around the industry? One has to dig deep. To promote the cross-cutting of content to products based on existing “natural endowments”. At the same time, information needs at the psychological level of the audience should be captured and matched. On the other hand, it needs to be broadened to widen the functional radius of the media. It is not only a news platform, but also a platform and hub for information services。
This is an era of “one-stop-and-one”, and we have set a goal of “one-stop-and-one” by investing in a set of screen ecologys that allow the party's voice to spread more and more。
Service to the three farmers for media integration
Editor-in-chief of the farmers daily, horanson
Smartphones are now becoming “new farm tools” for farmers, with another wave of growth for mobile internet rural users. There are “three new” groups of traditional farmers, namely, new farmers, new farm workers and new farming. The “three new” population uses mobile internet extensively and provides them with professional services. The media development of farmers' daily newspapers should be geared towards the needs of the audience and should follow the priority path of moving forward, with a focus on the “two or one end”。
In the future, farmers ' daily newspapers will focus on building an authoritative platform in the vertical field of agricultural monolithics, combining policy interpretation, trend analysis, information dissemination, market forecasting, product promotion, etc., bringing together industries and customers. In addition, an open platform is to be built, “i'm the leader” and “i'm the user,” working in depth with a group of agricultural internet platforms to win。
Many forms of interaction stimulate cultural creativity
Chairman and ceo, chen wie
It was created in 2009 as a community of video creation and now has 85 million active users, the vast majority of whom are young people. Watching videos, doing creative work, running events... At station b, users and creators interact in various forms。
Users can watch documentaries on the beep. Our new online documentary, life sequence, shows youthful memories in a very lively way, with over a million views over the past two months. For example, " my relics at the palace " , in 2016, when b was on line, millions of broadcasts were achieved in less than a few months。
It also supports animation. In 2017, we launched the national initiative, which has invested in nearly 20 animation teams in the country and participated in over 50 animation projects。
Whatever we do, we have always adhered to quality orientation and supported and protected the originals, hoping that one day we will be able to make the world's netizens applaud our chinese cultural creativity。
Full upgrade of media services
Mr. Ho wei, president and editor-in-chief of the securities times
The media integration of the security times has not only contributed significantly to the production of news products, with a large number of high-impact, reader-oriented and high-profile in-depth stories from regulatory agencies, but has also been active in expanding the reach of the media, thereby extending the value of their services。
In terms of user services, not only is the paper-based medium limited in capacity, but it also manifests itself relatively differently. With the integration of the media, the situation has changed, not only in terms of content, but also in terms of its presentation. In the area of industry services, the securities times has become a highly valued brand activity in the industry, using china as the platform for the best investment banks, best trust companies, best wealth management agencies, etc. With regard to listed company services, the “capital-cycle interactive community” that we have set up for executives of listed companies has become an important first-time platform for information and communication by listed companies, and has been well received by listed companies and investors. In the area of regional services, the securities times, as an influential media in the capital market, has long provided a significant amount of effective services to capital market stakeholders, and has allowed some local governments to proactively seek to work with us in recognition of the energy and value of the securities times。
Use the technology engine to spread mainstream values
Deep integration through core technology
Song jianwu, professor of journalism, people's university of china
Platformization, mobility and intellectualization are three major trends in the current development of the internet. Interaction between the media and users is no longer a mass communication age media transmission for uncertain groups, but rather for specific individuals. Only through a combination of artificial intelligence and big data technologies and the creation of an internet-based, mobile terminal-based platform for pooling resource information can an effective match be achieved between the availability of big information and the demand for big personal information, thereby attracting large-volume users, enhancing user adhesion, effectively leading online public opinion, maximizing the transmission of mainstream values and building social consensus。
Building mainstream media integration platforms to break through core technologies. Currently, most of the technologies adopted by mainstream media in media integration are content production techniques. Traditional media still have more short panels in such technical areas as precision distribution of content, risk control and artificial intelligence algorithms. Priority should be given to supporting and directing mainstream media to be sensitive to the key innovative technologies and applications of the internet in order to achieve a breakthrough as soon as possible。
Data portraits make public opinion more effective
Director of the public opinion and public policy research centre of the people's network
New media technologies have a unique value: big user data. With good data and image technology, it can effectively improve the reach and efficiency of news dissemination, opinion-led access。
We are now entering the age of mass distribution, using big data to paint the image of the user population, so that users can grasp their anger, their claims and their dissemination with precision。
In addition to big user data, we can also find hidden, deep news facts from large socio-economic performance data. Data analysis facilitates the generation of new texts and visualization on media-wide platforms. In the area of impact monitoring, the impact and dissemination of news can be further measured using large data from internet platforms。
In addition, the integration of mainstream media with big government data can contribute to social governance. Scientific measurement and assessment of large-scale household consumption data can open new ideas and inform local government governance。
Technical assistance in building new media eco-circles
I'm the president of the hunan daily newspaper
In 2015, the hunan daily newspaper media integrated its flagship product, the new hunan client, online. For more than three years now, we have made every effort to create an operational platform and driver for all media under the newspaper's banner to participate in integrated development, with the initial goal of building the “first end of hunan news”. After two years of operation of the new hunan client, we have also promoted the construction of the new hunan cloud and the strategic upgrading of the "end to cloud"。
Driven by a strong technology engine, the mainstream influence of the hunan daily newspaper is emerging with a “newspaper, web, end, micro” matrix, and the mainstream coverage of product construction and content innovation continues to yield new achievements. On the one hand, the construction of a “central kitchen”, which provides a unified operating platform for all journalists' editors, provides a unified distribution of news threads, streaming water lines to create integrated media articles such as graphics, audio and video, h5, and live television. On the other hand, individualization is achieved through the acquisition of authoritative media content by new hunan robots, supplemented by artificial interventions. New media eco-circles at the three levels of government in the provinces and counties, structured as “new lake nam clouds” to achieve simultaneous sounding and singing。
Provide users with quality information on mainstream media
Search the dog ceo wang xiaochuan
The effective use of technology by science can have unintended effects on improving efficiency, promoting media development and promoting mainstream values。
In keeping with its mission to make expression and access to information easier, dogs are constantly exploring the use of technology to promote the innovation of reporting patterns, content technology, production efficiency and user experience diversity. New technologies have helped to increase the communication capacity of the media industry in china and to deliver more content and voice。
In august this year, the people's daily newspaper launched the party media referral channel, in collaboration with the dog search agency, which is online with two clients, the search dog and the search dog, the 10 hot spots of today. The content support is provided by the national party media public information platform, which, at the same time, relies on dog content processing and distribution techniques and uses individualized referral mechanisms to provide users with quality information in mainstream media。
