Geo local search marketing concept

Search engine geolocation search results intercept

Many enterprises often hear the term geo, which is called geographic, which is geographical, geographical. Our industry calls geo localized and optimized search engines based on geographical location, with the simple understanding that it is a geographically directed seo, also known as geo seo. Distinguished from the traditional general traffic seo, the core logic of the geo promotion is to present the corresponding regional business, product, service information, based on the geographic location of the user, and to accurately meet the search needs of intended clients in the same city, surrounding districts and designated areas。

The traditional seo is national-oriented, non-geographical, competitive and decentralized, while geo operates with geographical location as a central dimension, linking business information, official networks, b2b shops and map information to the corresponding area, where the system prioritizes our information when clients search for relevant business words. For example, clients are looking for the fences, the sun room, the doors and windows in a, the search engine is reading the user ip, positioning, and the location of the equipment, giving priority to the business that has done the geo optimization in the region。

Geo applications are extensive, with construction materials, local services, processing plants, doors and maintenance industries as the main players. Many b2b platforms, b2b sites for foreign trade, and domestic trade and commerce sites have opened up the geo set-up function to obtain a precise local query via the geo ranking. Many customers search for geo money, geo costs, and the essence of this is to understand the input, play and effect of this localization. This paper is a step-by-step presentation of geo principles, keyword strategies, site setting, landing operations, impact monitoring, pit avoidance elements to help businesses understand and promote geo。

Geo promotion client conversion comparison

While many of the projects have been launched nationwide, there is little effective consultation, clients are spread throughout the country, and many regions do not follow orders, resulting in a waste of the promotion budget, which is being addressed by the geo promotion。

First, the flow accuracy is high. Geo is geographically targeted, and searchers are within the scope of the service. Clients have a demand for close procurement, door-to-door visits, door-to-door construction, with a much higher level of intent than the national traffic and a better transformation of the information boards。

Second, there is less competitive pressure. The national competition for big words has become more popular, depending on the regional geo term, with less peer-to-peer distribution and easier access to the former geo ranking and shorter online life cycles。

Third, costs are manageable. The geo operation is based on the optimization of white hat content and geographical information, rather than on continuous withholding advertising, and after steady access to traffic, long-term operating costs are low and suitable for small and medium-sized factories and local service providers。

Fourth, fit multiple platforms. Whether it is an independent network of officials, a b2b commercial platform such as peanut shells, a map platform, a short video and a city plate, it supports the geo set-up, with a set of geo strategies that can be reused through multiple channels。

But objectively, there are clear boundaries to geo promotion: geo is of limited value if the business is a substitute, regionally unrestricted online retailing operation throughout the country; it is suitable for enterprises with service radiuss, factory doors, door-to-door services and regional engineering. Geo is not a shortcut for “time-to-time debunk” and regular geo operations are long-term geographic flow asset build-up, requiring continuous maintenance of geographic information and localized content。

Geo geokeys glossary table

Keywords are the bottom roots of geo rankings, and the greatest difference between geo keywords and ordinary keywords is the binding of geographical dimensions. We generally divide the geo keywords into three categories: core geographical business words, questionable needs words, brand geographical words。

Core geographical terminology format: [area + product/services], e. G. Tin-free aluminum alloy fences, custom-made sunshine rooms, changde broken doors and windows. The term is a high-transformation term and customer search with procurement needs is the core objective of geo optimization。

The question-and-question phrase, which is often used by users, is also a high-frequency search: which one to use as a fence in the xx area, how much to use in the xx sunshine room, and what to install in the local veil windows. These long-tailed geo terms are low-competitive and easily ranked, and take on prices, consultancy needs, which are the extension of the demand for geo fees and geo money。

Branding geographical terms: area + corporate brand names are used to protect brand traffic and prevent peer-to-peer capture of brand results。

The extraction of geo keywords allows the use of 100 degrees down, associated searches, 5118, love station tools to combo all cities, districts and counties that can be covered by the operation, with a mass combination of geographical terms. The selection does not blindly pursue large traffic terms, geo operational preferences match its own range of services, search for stable, and convert long-term geographical terms with strong intent. After filtering the good words, they are assigned to the home page, product pages, case pages, information articles, b2b shop details pages, each page focused on the area, avoiding a multiplicity of areas and affecting geo recognition。

B2b backstage geo geographic setting interface screenshot

For the location of the geo at the location of the search engine to be identified, it is necessary to set up a geographical signal inside the station, which is the basis of the geo ranking, and the fact that many businesses are doing the geo without effect is to ignore the basic settings。

The first is the harmonization of basic nap information: business names, contact calls, detailed addresses, which must be identical on official networks, b2b stores, map yellow pages, and nap consistency is the most important signal for localization of geo optimization. The addresses are to be precise to the city and district, not to be written only in vague provinces, where there are stores and factories, with maps embedded in components, indicating the coordinates of the location。

Next is the page tdk layout, each page for a different region, with a title, a description of the natural implantation of the target geographical word, rather than a set of headings for all pages. For example, the case page for tinless, with the title on it; the page for yooyang, with the page for yooyang, allows the search engine to read which area this page serves。

In the case of the b2b platform that supports the geo function (pnutshell b2b, etc.), the backstage will need to carry the geo area selection function with precision to select the serviceable city, the radiation range, not the entire country, and not the area beyond the order of receipt, otherwise the geo will be in disarray and the platform will not be able to accurately distribute traffic。

Localization of page content: do not use all generic scripts to add regional content, such as project cases in the region, local engineering standards, local customer profiles, and send strong geo geographic signals to search engines; photo alt tags, photo names, geographical keywords. At the same time, mobile end appliance, with a large number of local users searching for location on mobile phones, the mobile end opening experience is poor and the geo page weights are lowered directly。

Yellow pages, behind-the-scenes maps issued by industry b2b

Following the completion of the in-station base, the off-site geo operation is used to enhance geographical confidence signals and enhance the stability of the geo ranking, and the geo extra-linking is different from the normal national seo extra-link approach, giving priority to localization of related channels rather than mass-free out-linking。

First, local yellow pages, classified information, industry site b2b. Registering account numbers on high-weight trading platforms, publishing products, engineering cases, harmonizing nap information, linking shops or websites, continuously settling geographic information and enriching local databases of search engines. Here, it is cautioned against bulk distribution of low-quality information, steady weekly updates, original content and avoidance of the platform's recognition as waste marketing content。

Second, map platform identification and operation. 100-degree maps, gauddes maps, etc., identify business owners, improve business hours, main business products, site scenes, project albums, etc. The map itself is the geo traffic portal, while the map store information will reverse the localization of weights to official networks and b2b stores, supporting the promotion of the geo。

Third, the outer chain of content of the territorial industry. Priority is given to publishing content in cooperation with local industry sites, regional industry information platforms and embedding links; strong rejection of black chains, out-chain garbage, out-chain brushes, black hats, short-term geo rankings are raised, followed by loss of power by search engines and ban on businesses。

Fourth, the cosmopolitan content settles. Continuous publication of cases of land landings in the corresponding regions, such as the yooyang project, and the transformation of the veils in the non-tin sector, which are the most effective transformational types of content in geo operations, with clients seeing cosmopolitan cases and a significant increase in confidence。

Geo traffic statistics backstage panel diagram

Geo operations cannot be perceived and require regular monitoring of data, adjusting the geo programme to data, commonly used tools: 100-degree resource platform, 100-degree statistics, b2b back-office data and 5118 ranking monitoring。

The focus is on several core indicators: first, the ranking of geo geographical keywords, tracking the location of each target urban geographical term in the search engine, and observing which regional terms are stable in the front row and which are long-term; second, the geographical distribution of visitors, looking at the geographical location of incoming clients, whether or not we have a geo-directed area, indicating errors in geo-directed settings if the large volume of traffic comes from out-of-the-box provinces; third, the ultimate goal of the questionnaire conversion data, the geo promotion is not simply a flow, but is to obtain advice, telephone calls, micro-letters from regional clients; and fourth, the status of page entries, the normal intake of localized cases, geographical articles, and the inability of non-listed pages to participate in the geo ranking。

The geo search features geographical differences: the same keyword, which leads to a search of the city of a, changes the location of a district, which is the normal feature of the geo localized search, rather than optimizing the failure. Periodically prepare the reports, adding localized case content, adding inner chains, improving map information and continuous iterative optimization of regional terms where rankings are stagnant。

Geo extension fee model comparison table

Many enterprises search for geo fees, how much geo money, and there is no flat fixed price for geo promotion, with three main fee models, suitable for different demand-side vendors。

First: autonomy, lowest cost. The enterprise arranges for in-house operators to build their own geo content, set up geo on the b2b platform, and issue cases, with the main cost being labour costs, suitable for a fully operated plant and manageable long-term input costs。

Second: service providers run packages/package year geo promotion. Service providers are responsible for keyword planning, web-based geo settings, case content writing, b2b shop maintenance, ranking monitoring, monthly or annual fees, and market mainstream mode. Prices depend on the number of areas covered, the number of keywords, the frequency of updates, the number of cities covered, the volume of words, and the cost of geo。

Third: the word-package ranking pattern. It was agreed to designate a set of geo geographical keywords to be settled at the agreed ranking, with risk sharing; however, vigilance was exercised to ensure that service providers were committed to fast-tracking the front page and that the regular white hat geo optimized its life cycle, with stable ranking observed over a period of two to four months。

Additional reminder: geo promotion and competitive geographical advertising are two things: competitive geographical promotion is a click deduction, geo optimization is a natural ranking flow, with no charge, and both can be used in combination. When the budget is limited, priority can be given to the natural operation of geo, with a budget sufficient for competitively oriented regions + geo optimized dual channels。

Geo promotion of pit avoidance warning maps

The geo promotion market is mixed and many merchants are not effective after pedaling, where common frauds and mishandlings are organized。

First, commit to seven days for all geo words on the front page. Formal geo relies on search engine algorithms and does not have a fast-pack ranking, which is mostly a hit, black hat, short-term effect and zero direct downfall at post-sites and shops。

Second, a wide regional selection of geo. Whether or not to take the order, the platform geo-wide directs the entire country, the geographical signals are confusing, and precision is lost, and the geo ranking is difficult。

Thirdly, all content is collected and reproduced. Direct removal of peer geographical files, repeated content search engines not recorded, no geo weights and waste of operational time。

Fourth, ranking is not converted. Keywords include geo rankings, but there are no local cases, contact calls, factory addresses on the page, clients are unable to consult when they see them, and traffic is not available。

Fifthly, the confusion between geo promotion and the city video. Short video is a recommended flow of information flows with city pushes, and geo is a search engine traffic that clients search for at their own initiative。

Qualified geo companies would first confirm the range of services available to enterprises, plan accurate regional thesaurus, continuously export localized case content using white hats, and regularly provide geographical ranking statements, informing them of optimal cycles and risks without exaggerating results。

Multi-channel geo traffic combination thinking

To scale up the geo extension, single channels tend to have a limited ceiling and recommend mature matching options。

The independent official network geo optimizes: as a core flow asset, long-term layouts with a large number of long-term endonyms and settling brands; geo stores on the b2b platform (nuts shells, b2b, etc.): commercial purchase customers, suitable for wholesale orders such as engineering, fences, doors and windows; map dealers, geo operations: close to the door, inspection of clients at the factory; short video and city: simultaneous distribution of local construction cases, supporting brand exposure, as a complement to search traffic。

During the active season, it is possible to combine territorially targeted advertising with fast-tracking of popular geographical words, and geo naturally has a long line of words, reducing the overall cost of a single guest; and the late season keeps the geo case up to date, keeping a steady ranking and reserve client trail. The portfolio is a well-established localized customer system for construction materials, processing and engineering enterprises。

GeoLocalized marketing summary

In general, geo promotion is a geographically-centric, localized search operation that captures free natural search flows in the targeted areas of the search engine by regulating geo settings, geographical keyword layout, local content output, harmonization of nap signals, and off-site local resources。

Geo operations are suitable for a fixed service radius, regional engineering, factories with factories, builders and local service providers; they are not suitable for an open-source, off-line retail trade. There is concern about the amount of geo, the cost of geo, depending on the operating model, the area covered and the volume of words。

Geo ranking is not a one-time job, and even if the ranking is stable, it will require continuous updating of co-cities and maintenance of business information to stabilize traffic in the long term. It is now increasingly competitive on the line, with early deployment of geo operations, locking in the target area, building up local customer information boards, and creating stable online access, which is a high-value option for the digital transformation of traditional entities