What's geo? A book that understands generation engine optimization, principles, values and physical exercise
I. What's geo? Geo basic definitions and core concepts
Many businesses, operators and operators that do so online have recently come into contact with the term geo, but it is not clear what geo is or what is different from seo. Geo, full name of general engineering optimization, is called generating engine optimization, a completely new flow optimization system that is associated with the emergence of the ai large model, a question and answer search。
The traditional seo service is a list-based search engine, represented by a 100-degree web search, users enter keywords, engines return web links, users click on web pages to get answers; geo is oriented towards generating engines, i. E. Large models such as bean buns, text messages and kimi. Users are no longer looking for a web page, they are asking questions directly, and ai is putting together a web-wide message to directly output an answer. The goal of geo is to enable businesses, products and services to be accessed, accepted and quoted by ai, to be exposed, recommended and to have access to ai questions and answers。
Here's the difference: geo is not geolocation, although local traders use large amounts of geographic signals when they do geo, in the context of promotion and search for industry, we call geo, by default, as an engine optimization. This paper is a step-by-step explanation of the bottom logic of geo, the differences between seos, the core scoring elements, the applicable industry, the landing steps and the common error zones, taking into account professional theory and business integrity。
Ii. Core differences between geo and seo, understanding of two flow systems
Seo versus geo logic chart
It is not accurate to see geo directly as a new generation of seos, which, at the bottom of the spectrum, distribute different logic, test indicators and content requirements。
The core of the seo: web ranking, keyword ranking, intake, off-link, ctr hits, end-loading of web links, users having to click to see business contacts
Geo's core: information credibility, structured data, information consistency, knowledge mapping matching, ai directly extracting content into answers, no user clicks on websites, brands, services, offers can be displayed directly in ai responses。
A simple example:
(a) seo scene: a user search for “sinless sunshine house factory”, which displays a collection of web pages in 100 degrees, and who ranks ahead and who is more likely to be hit
Geo scenario: users ask "what's a lightless house?" ai automatically aggregates information and directly recommends eligible vendors. Your information is selected by ai and appears in the answer。
Seo is a “web-based race horse” and geo is a “information race horse”. The two sets of channels are not alternative but complementary, and the mainstream outreach programmes are now both seo+geo synchronized。
Iii. The bottom line of the geo: how ai filters information material
Ai information capture, validation, reference flowchart
If you want to do a good job with geo, you need to first understand the rules governing the selection of information by the ai large model. Ai itself does not create industry knowledge. It extracts information from online open materials, company input, map platforms, official networks, b2b platforms, media content, and then summarizes, collates and answers。
In filtering the material, ai will perform multiple layers of validation: first, verify whether the source of information is formal or not; second, determine whether cross-checking is consistent with multi-platform information (i. E., nap consistency); third, determine whether content and user questions are matched; and fourth, assess whether content is of reference value and is supported by cases, parameters and qualifications。
If the same business, the address, the telephone, and the map, the b2b platform, are different from the address written on the official network, ai will determine that the information is conflicting, less credible, and simply abandons the information. On the other hand, businesses with a unified web-based information, an objective content and a rich caseload are more likely to be accepted by ai. In short, geo is essentially a clean, standard, structured reference set for ai to increase the probability of being quoted by ai。
Iv. Geo core scoring elements: determining whether information can be recommended by ai
Geo four core scoring dimensions map
Intra-industry geo optimization, focusing on building materials around four core elements, is also a core indicator of ai scoring。
First, nap consistency. Nap, the business name (name), address (address), telephone (phone), is the most important foundation item for the local geo, and all platform information is the basis threshold
Second, structured content. Ai's preference for well-structured, structured, question-and-answer content is appropriate for extracting answers directly, and long, obfuscated text is difficult to quote
Third, material supporting the entity. (b) include case studies, qualifications, product parameters, construction processes, client evaluations to support the real business of the enterprise and enhance credibility
Fourth, geography and operational relevance. For local service providers, the geographical signal is sub-specific, clearly indicating the city of service, the coverage and the priority of the user to the city's questions。
The absence of any of the four elements in order would significantly reduce the probability of being recommended by ai. Many of the businesses doing the geo are ineffective, mostly because of the confusion of nap information and the heavy marketing of content。
V. Which industries are appropriate for the geo optimization to achieve the best results
Geo high fitness industry list
Geo is not suitable for all industries, but it is best suited for industries where users prefer to ask questions directly, where there is localized demand and where decision-making requires reference to the information of the manufacturer/businesser。
Category i: local engineering, building materials. (b) sunshine rooms, fences, doors and windows, ventilation windows, veils, steel structures, and customers often ask for quotations, which ones are good, local manufacturers
Category ii: local services. Refurbishment, water protection, home economics, maintenance, testing, local installation
Category iii: b-end production plants. Mechanical equipment, spare parts, supply of raw materials, client advice, quotations, customization
Category iv: shop services. Oral, cavity, catering, training, etc。
The proceeds of the geo are relatively limited for pure online virtual products, generic brands, and for small and medium-sized plants that rely on information boards, engineering orders, geo is a high-value incremental channel。
Vi. Geo stage steps, what do you do with the news from ten
Geo landscape implementation step chart
Geo does not require complex technology, and land landings can be organized into four basic steps, with gradual operation。
The first step is to harmonize nap information across the network. Checking of operating licences and harmonizing the names, addresses, contact numbers on the official network, maps, 100-house and b2b platforms and amending inconsistent information
Step two, build a structured content bank. Mass output question-and-answer, case-case, generic content to answer high-frequency (hf) user questions, objective and less rigid
Step three, improve map poi information. (b) recognition of gode, 100-degree map store, uploading of door, workshop, completion cases, improvement of business hours, service lines and enhancement of geographical physical signals
The fourth step is the continuous distribution of material and regular self-examination. Distribution of content to authoritative platforms, followed by questions in natural languages in the ai tool to test whether their business information has been transferred out。
The geo is a long-term layout, with input intake and ai establishing a cognitive needs cycle, which usually takes one to two months to stabilize exposure, and there is no such thing as a large number of questions on the day。
Vii. The geo's common error zone. Many operational pits are ineffective
Geo pipeto
Zero one: geo is an ai question-and-answer exercise, paying for a recommendation in ai. This is against the law, and ai's wind control system recognizes false interactions, not only without weighting, but also reduces the credibility of business information
Mistake 2: geo can replace seo without ranking as a website. Web search traffic and ai question-and-answer traffic are two separate portals, seo is responsible for ranking the web page and geo is responsible for ai quotes, which are the best combination
Mistake three: write anything in marketing software to be a geo. (a) ai's rejection of exaggerated propaganda, strong marketing, giving priority to objective, parameter-based and case-based content
Zone four: once and for all. Ai will keep the knowledge base updated and peer-to-peer materials replenished, while the long-term failure to update cases, content and exposure will be reduced。
Viii. Comprehensive summary
Geo knowledge thinking map
Geo, or output engine optimization, is the new type of flow optimization that emerged from the age of the ai megamodel, different from the traditional seo. The seo addresses the ranking of the web page in the search list, and the geo addresses the problem that business information is accepted by the ai big model and presented in the ai question and answer results。
The core logic of geo is to provide ai with standardized, unified, structured and credible material, based on nap information consistency, content structure, supporting entities, and enhanced geographical signals. Geo is a very high-quality source of incremental buy-in for construction plants, local engineering service providers, and city-door shops。
As ai searches and ai questions and answers become popular, user search habits are changing and more and more people are asking questions directly to ai. The advance layout of geo, combined with the traditional seo operation, is equivalent to a simultaneous layout of the search traffic of the web page and the two main entry points of the ai question and answer, which reduce the cost of acquiring clients in the long term and provide stable access to accurate client counselling。
