GeoWhat's promotion? Local geo search and promotion of customer integrity guidelines
I. Geo promotion basic concept: understanding the difference between geo promotion and general seo
Geolocation search results screenshot
Many traders, when doing online promotions, have heard of the geo promotion but do not know its definition. In short, geo promotion, i. E., geographical orientation promotion, local search marketing, which relies on the geographic information of users, sends business information, products and services to search users within a given area. Geo is a geography abbreviation, and the core logic is to have a geographical location at its core for flow distribution。
Regular seos are web-based and can be viewed by users in all regions, with scattered and competitive traffic, while the geo promotion flows are well-defined cities, districts, and regions, such as mount no tin, changzhou wujin, and hunanda, which present information only to customers in need in the region. It integrates local seos, map marketing, geographical keyword layouts, local b2b information dissemination, etc., and is well suited to localized service providers such as doors and windows, sunlight rooms, fences, veils, engineering and door-to-door maintenance。
Many enterprises are singled out for national ranking and spend a great deal of effort, with customers coming from far north and far from being able to take orders. Geo has promoted the screening of clients from their source, giving priority to requesting clients from the same city and surrounding districts, with a significantly higher conversion rate than general traffic promotion. The paper is progressive and provides a complete explanation of geo's promotion of the landing approach in terms of principles, keyword layout, website optimization, map operation, content strategy, data monitoring, pit avoidance, etc。
Ii. Geo promotion core principles: how the search engine identifies the region
Map of the principle of geographical recognition of the search engine
To do the geo roll-out, we need to understand the bottom logic of the search engine determining geographical relevance. The search engine determines which area information is suitable for delivery to users, referring mainly to several types of signals。
The first is a user-end signal: a user-phone location, an ip address, a search word with its own geographical word, such as the "no tin sun house", a search engine that directly identifies the user's geographical needs。
The second is the page text signal: title, text, photo alt label, name of city, district, street, local sub-district in case content, and geographical relevance to the search engine。
The third is a business map signal: a 100-degree map, a gaude map business address, access to information, business albums, evaluation, which is a very important geo weight signal。
The fourth is server and domain signal: domestic servers, local relevant external chains, local platforms to disseminate information that supports the increase of geographical weights。
The essence of the geo promotion is to proactively enhance these geographical signals, to allow the search engine to determine that your page belongs to the quality of the region, and to give priority to your information when users in the region search for corresponding product keywords. It is not simply the writing of city names in articles, but the system of synergy。
Iii. Geo promotion keyword layout: building geographical terms library
Geo geographical keyword organization graphs
The keyword is the basis for the geo promotion, the layout of which is incorrect and the flow of geographical traffic is difficult to access. The geo promotion keyword is divided into four broad categories, with a clear division of labour。
Category i: urban core words, formats [city+products], e. G. Changzhou watchboards, wingnan breaking bridges, windows without sinkings. This type of word search is high in volume and peer competition and is suitable for long-term optimization on the home page of the website and in the product section。
The second category is the endword of the district governor, the format of the [district + product], e. G., the sunshine room in sinoyama, the su county guard, and the use of martial arts into the skylight. The district word competition is even smaller, and it is a breakthrough for small and medium-sized businesses to quickly gain access to geo flows。
Category iii: demand conversion terms, format [area + product + demand], such as how much is a tinless sun house, which is the best place to install a changzhou veil, and what is the maintenance of the cannan fence. This type of search is highly motivated, mostly by asking for quotations and looking for construction contractors, and is a key conversion term suitable for articles such as science and technology。
Category iv: area, district precision, [small name + service], e. G., no tin ideal city garden window, changzhou yauliya sun room. This type of word search is small, but the client's precision is very high, which is the key word for the district's owners, which we often write about in case of installation。
Excavation channels include 100 degrees down, associated searches, peanut shell b2b platforms, map merchants search words. Once the vocabulary is completed, they are assigned to the front page, column pages, product articles, case articles and avoid multiple pages competing for the same keyword, causing internal competition to run out。
Iv. Geo promotion website page optimization: building geographically friendly sites
Structure of the geo optimization column of the enterprise website
The website is the core vehicle for the geo promotion, and many of the content is good, but the lack of local traffic is the lack of a geographical distribution。
First page layout: the title is naturally embedded in the core city keyword, with the first page showing the main business product, local engineering cases, contact addresses, service coverage, with a clear indication of which cities and districts to serve, and not just national distribution, weakening local service attributes。
Pages planned: product centres, local engineering cases, quotes, information, contact us. Local cases are a top priority for geo, with priority being given to uploading the completed projects in the corresponding regions, indicating the cities, sub-districts and districts in which the projects are located, where the geographical weight is much higher than in the field。
Article page: the article that is used to carry large-volume end-of-geography, i. E. Product science, price presentation, case article on installation in small areas, is also an ongoing seo article. Each article locks in a long territorial endword that matches the local climate, the local household, the local user point。
At the technical level, the website has a mobile end appliance, with the vast majority of local clients conducting mobile locator searches; https, page acceleration, sitemap submission; and contact pages embedded in map components to mark doorshops, factory locations and further enhance geographical signals。
Map business marketing: an essential entry point for geo promotion
A 100-degree map business backstage interface
Map marketing is a very high-priced link in geo promotion, with a large number of local customers searching directly on the map for nearby manufacturers and stores. Map cards are displayed with high priority and are often ranked above natural search results。
First step: to identify business owners and improve basic information. The more complete the information, the higher the trust。
The second step is to enrich the photo albums, upload actual photographs of the factory area, take photographs of the workshop, take a picture of the completed local case, and do not use web-based downloads, which would have a better effect on the geo weight increase。
The third step is to guide real clients to publish their evaluations, to raise the geographic weight of the business, to make the map card easier to display, and to increase the client's willingness to consult directly。
Step 4: synchronize the maintenance of business information, replacement of contact numbers, new operations and additional service areas。
For door-to-door surveying and site construction-type operations, most of the users of the maps are close-to-door and can be sampled and surveyed, and the probability of a transaction is much higher than normal web traffic and is the board that the geo promotion must operate。
Vi. Geo promotion of content creation strategy: localized original content is at the core
Geo original article layout reference
The most important difference between the geo outreach and the general national content is localization, which does not allow for direct replication of the generic template to fit the actual situation in the service area。
When writing a product article, it takes into account local climatic characteristics. For example, in the rain-fed areas of the south, emphasis is placed on waterproofing of sunlight houses and rustproofing of veil windows; in the summer high-temperature areas, emphasis is placed on the desolation programme; and in the north, emphasis is placed on freezing and temperature protection。
When writing case articles, focusing on local district, local park projects, project locations, project needs, construction programmes, client feedback, the installation of case articles in the sector that we routinely export, the geographical relevance of which makes the geo ranking easier。
(c) preparation of general articles on prices, which are tailored to local market conditions, with differences in labour and material offers from different regions, close to local customers ' demand for quotations and easier for users to consult after reading。
When writing, geographical keywords naturally fit into the title, the chapeau, the photo alt label, the end, and the imposition of place names is strictly forbidden. Photos are labeled with regional + product words, and photo searches also generate additional local traffic. The steady and sustained publication of original localized articles is central to long-term steady access to geo flows。
Vii. B2b platform layout to scale up the geo extension
Map of geographical information dissemination for the b2b platform
The use of a single network of officers for the promotion of geo, with a single channel of traffic, and the dissemination of geographical information in conjunction with the b2b platform, can magnify geographical exposure and bring high-quality extra-geographical links to the network。
A platform suitable for geo promotion, dominated by industry vertical b2b, such as peanut shell b2b. When the information is published, the geographical selection of the target city, district and district is published with the title with the geographical keyword, the content of which indicates the range of local services, the local case chart is uploaded and the link to the official web is reasonably attached。
The logic is gradual, so that hundreds of messages are not distributed in bulk a day, and low-quality mass messages are easily identified by the platform as garbage messages and account numbers are deleted. Stable, small and continuous publication, with priority given to the distribution of products and case information corresponding to the target region。
Platform information can itself be ranked locally in the search engine, with a direct query, industry-related, geographically matching external chain, as well as by increasing the geographical trust of the network of officials and the rating of the supporting network geo keyword。
Viii. Geo extension data monitoring and impact division
100-degree statistics, search for resource platform data interdiction
The geo roll-out does not end with publication, and data must be continuously monitored and optimized。
First, the search for resource platforms: monitor intakes, index volumes, submit links to new articles, screen out pages without recording, and issue rights violations。
Second, flow statistics tools: focus on the geographical origin of visitors, the cities and districts from which clients are counted, the geographical terms that give rise to counselling and the words that flow are not translated. If there is a flow of a regional word but little consultation, the page lacks quotations, cases, contact guidance。
Thirdly, key word ranking tracks: recording changes in the ranking of geographical keywords in the target city, which terms rise, which terms decline, and which targeted additions are optimized。
The geo roll-out, which has a cycle of steady geographical flows over a period of 1-3 months, is a long-line extension that needs to be repeated periodically and cannot be expected to be filled in in large numbers on the same day。
Ix. Geo extension and competition local extension. How do business match
A comparison of competitive local promotions and geo natural flows
Many businesses are unable to distinguish between the natural extension of geo and the competitive local orientation, which is an objective comparison。
Local bid promotion: city orientation in the backstage, pay hits, traffic on the day after it is set, but there are costs, click deductions, advertising is offline when the budget is spent, there is malicious peer click losses, suitable for short-term emergency orders。
Geo's natural extension: our regional seo system, which is free of charge, which continues to flow after a stable ranking, with no click costs, but with a longer life cycle, requires continuous localization of content, maintenance of websites and maps。
The best option for mature vendors is portfolio operations: bidding for emergency orders, the long-term layout of geos, slowly reducing fee-based promotion, and controlling overall client cost, are also common models of choice in the industry of doors, windows, fences, and sunlight。
X. Geo guidelines for the promotion of common error zones and pits
Geo's promotion of the scheme, kopo
Many of the businesses that did the geo promotion were not effective and mostly stepped into the wrong zone, where the problem of high frequency was handled。
Mistake one: the crazy pile of city names, a dozen city names in an article. Keywords are stacked, and the search engine determines the content of the garbage, without direct recording or right-down. One article focused on a geographical word。
Mistake two: thinking geo promotion is just a map, not a website. Maps complement traffic, and the official network + content is at the heart of the flow and transformation of clients, with only a very low ceiling on map traffic。
Mistake iii: believe in the service provider's commitment “to make the geo ranking for a few days, pack the local front page”. The rapid rankings are mostly black hats, have short-term effects, the downside of the site, the loss of all traffic and the high risk。
Wrong area four: all content reproduces online generic content without localized information. The content is not geographically relevant, and the search engine is unable to recognize the geographical signals and obtain local traffic。
Zone five: overstretched service, with a page spread across a dozen cities, with scattered geographical signals, making it difficult for each city to get a ranking. It is recommended to split pages, articles, and one page primarily targets one area。
Xi. Summary of the full text
Geo local receiver summary impact graph
In general, geo promotion is based on a geographically-centric, online marketing system, which is geared to the precision of customers in designated cities, districts and regions and is well suited to localized service enterprises such as sunlight houses, broken doors and windows, veils, fences, engineering and door-to-door construction。
Full landing process: define target service areas to build geo's geographical keywords library to optimize the site's geographical signals to 100 degrees, gode local map merchants to produce continuous localized products, cases, price type original articles the simultaneous distribution of geographic information on b2b platforms, such as peanut shells, regularly monitors visitors ' geography, keyword rankings, queries data and continuously optimizes adjustments。
Compared to general traffic promotion, geo promotes precision filtering of ineffective customers from a distance, greater client interest and better conversion of counselling. Geo promotes stable long-term operations, follows the white hat approach, localization of original content, and rejects fast-tracking schemes that provide stable, low-cost access to city-to-city customers and create online advantages in local competitions。
