GeoOptimizing how to do it? Localized geo-search rankings optimize a complete exercise guide
I. What is geo optimization, geo optimization and the core differences of general seo
Search engine's geographic identification screenshot
Geo optimizes, fully referred to as geo-geographic search optimization, are web sites and information optimization tools based on geographical signals, which target the local ranking rules of search engines. Geo takes from geography geography, core objective: when a user search product service keyword is used in the target city, district, and sector, your information is displayed in the local search results。
Many enterprises are routinely seos, which are designed to deliver content to the entire country, which is characterized by a mixed flow and a large number of visitors who are too far away to take orders. Geo optimizes by placing traffic within its service radius, for example, as a customer in cities such as tinless, changzhou and huainan, giving priority to prospective customers in the same city, surrounding districts, as a way of getting customers on the line where windows, sunlight houses, bars, veiled windows, engineering, door-to-door maintenance are very suitable。
General seo values the search volume of keywords and the level of competition for the content of the web; geo optimizes additionally strengthens the signals of geographical relevance in addition to the underlying seo rules. It integrates modules such as optimization within web sites, geographical content creation, local business maps, b2b geographic information, local outer links, etc. Many traders confuse geo optimization with local competition, which is paid-for-directed, while geo optimization is natural ranking optimization, with free access to sustained local flows after stabilization. The paper is gradual and complete with a description of the geo optimized landing method from the underlying principles, keyword planning, site optimization, map operation, content strategy, outer-chain layout, data monitoring, pit avoidance, etc。
Ii. Geo optimizing the bottom theory: what signals the search engine relies on to judge geographic relevance
Map of geographical weight signal dismantling
In order to optimize the geo, it depends first on the bottom logic of the area where the search engine determines the location of the page, and all optimization actions are intended to send a clear and credible geographical signal to the search engine。
First, the user side signal: the user device locates ip, the cell phone gps location, the search word carries its own geographical word (e. G. “zinc-free steel fence”), and the search engine directly reads the location and needs of the user。
Second, page text signals: the most basic geographical signal is the natural appearance of the city, district, street, local district, local park name in the page title, description, body text, case, picture alt label。
Thirdly, local business signals: 100 degrees, goethe maps recognize business information, addresses, view albums, customer evaluations, which are a type of geo's highest optimal weight, are often displayed on the front page of the search。
Fourth, external confidence signals: local b2b platforms, local industry sites, information on co-city information platforms, external links, to support increased geographical credibility。
Here it is highlighted that geo optimization is not equivalent to the placement of names in articles. Multiple city names piled in an unstructured manner are judged to be garbage content and the page rating is down. Formal geo optimization is a service area focused on a page, with a focused, clear signal and easier local ranking。
Iii. Geo optimizes keyword planning and builds a geographical vocabulary
Geo keyword sorting table figure
Keywords are the root of geo optimization, and keyword layout is wrong, and all subsequent optimizations are difficult to produce effective queries. Geo optimization keywords are divided into four broad categories, with functional divisions。
Category i, urban core word: formats [cities+products], e. G. Changzhou sunshine room, wing nambei wall, no tinking net windows. This type of word search is relatively high and peer-to-peer competition suits the layout of the first page of the website, the product column page, as a long-term primer。
Category ii, district governor's endword: format [district + product], sishan sasakow window, sunshine room in su county, wu into the skylight. The average number of word searches in districts and the low number of peer-to-peer profiles represent a rapid breakthrough for small and medium-sized businesses in the geo ranking。
Category iii, conversion demand words: format [region + product + demand], how much for the sun house in huanan, which one of the changzhou bars is good, and no tin veil window maintenance. The users of the search for such terms are extremely interested, are in the process of comparing prices, looking for shopkeepers, have a high probability of a deal, and are suitable for writing price books and answering questions。
Category iv, precision zone sub-term: [sympic name + service], ideas-free city garden window, sunshine house, central yajo, changzhou. This type of word search is small, but the customers are precise, they are the owners of the district, and they correspond to the cases we often write about。
Excavation channels include 100-degree strips, 100-degree related searches, peanut shell b2b platforms, map search recommendations. Once the vocabulary is completed, it is allocated to the front page, column page, product article, case article, avoiding multiple pages competing for the same keyword, resulting in internal competition within the website。
Iv. Geo institutional structure for enough structure
Geo optimizing the structure of the website
Many businesses have long lines on their websites, the national word is occasionally ranked, and there is no flow of local word, the root cause of which is the lack of geographical signal design in the website architecture. Geo optimized site structures need to be simple, clear and easily accessible to search engines。
First page: the title is naturally embedded in the csic keyword, which shows the main product, local engineering case, factory address, scope of service, telephone contact, clearly identifying the cities and districts that can be served, and not just the national distribution, weakening local access advantages。
Column page settings: product centres, local engineering cases, offer proposals, information dynamics, contact us. The local case field is the geo optimization core, giving priority to uploading locally completed projects, indicating the names of the cities, districts and subdistricts in which the projects are located, and the local case has a much greater geographical weight than the field case。
Article details page: used to carry large-scale geographical keywords, i. E., product generics, price articles, small-area case articles, an article that locks in a long-term territorial ending that matches local user pains。
Technical optimization level: mobile end appliance must be done, and the majority of local clients use mobile phone location searches; configuration of https, photo compression speed, robots protocol, site map of site; and further reinforcement of geographical signals by linking our pages to map components, indicating the location of the plant or the door shop。
V. Local map merchants optimized and geo optimized indispensable flow blocks
A 100-degree map business backstage interface
Map optimization is a very high-value environment for geo optimization, with a large number of local clients customarily looking directly at nearby manufacturers, shops, map merchant cards showing high priority and often ahead of search results。
As a first step, basic business information is requested and improved: the more complete the information is, the higher the level of trust, the more accurate it is, the more accurate it is, the city district, the telephone number, the time of operation, the main product, the extent of the service。
The second step is the enrichment of the album: uploading the site, the workshop scene, the local completion case, rejecting the internet download, and making the material more effective in raising the geo weight。
The third step is to guide real clients to leave a good picture, a good quality rating that increases the household weight of the map, a card that is more easily displayed as a priority, and a direct willingness to consult。
Step four, normalization maintenance information: business information is updated in a timely manner when mobile phone numbers are changed, new service areas are added and new business items are added。
For industries requiring door-to-door surveys and on-site construction, such as sunlight houses, doors and windows, and fences, most of the clients that come from maps are close enough to be seen and measured on-site, have a significantly better ability to convert than normal web traffic, and to do geo optimization than to ignore map plates。
Vi. Geo optimizing content creation techniques, with local original content at the centre of the ranking
Geo original article layout reference
The greatest difference between geo content optimization and general national curriculum content is localization. Direct copying of web-based generic texts, lack of geographic information, inability of search engines to identify page locations and difficulties in obtaining local ranking。
Preparation of a product article combining local climate and environmental characteristics. For example, in the rain-fed area of the south, emphasis is placed on waterproofing and rustproofing materials for sunlight rooms; in the summer high temperature area, emphasis is placed on solar insulation programmes; and in the northern region, emphasis is placed on freezing and sealing temperature protection。
Case articles, prioritizing local small areas, townships and parks, showing the location of the project, the needs of the owners, the construction programme, the results of completion, the client experience, the installation of case articles in the small areas that we routinely export, the greater the geographical relevance, the faster the geo ranking。
Writing price-type articles that fit local market conditions, with differences in labour and material unit prices across cities, content matching local user request for quotations, and easier for users to initiate counselling after reading。
Writing norms: geographical keywords are naturally placed in the title, chapeau, photo alt labels, end-point paragraphs, and forced stacking of names is prohibited. Photos are labeled with regional + product keywords, and photo search channels also generate additional local traffic. The steady and sustained publication of original localized articles is central to long-term steady access to geo flows。
Vii. B2b platform information layout to scale up geo optimization
B2b geographical information dissemination map
Only the official network optimizes the geo, with a single channel of traffic. The distribution of geographical information along with the formal industry b2b platform can magnify the exposure and channel high-quality geographical externalities to the official network。
The platform suitable for geo optimization is dominated by industry vertical b2b, such as peanut shell b2b. When issuing product, case information, a geographically selected city, district or district, with a title with a geographical keyword, text indicating local service coverage, uploading a local case map, and rationally embedding a web link。
The release of the rhythm is gradual, and hundreds of low-quality messages are not distributed in bulk a day, and the mass content is easily determined by the platform as garbage messages are removed or even blocked. Stable small number of ongoing releases, with priority given to products and case elements corresponding to target areas。
High-quality b2b geographic information can itself obtain local rankings in the search engine, bringing in direct queries; industry matching, geographically relevant external chains can also increase the geographical trust of the network and the rating of the supporting network geo keywords。
Viii. Geo optimizing data monitoring and optimizing strategies based on feedback over time
100-degree statistics, search for resource platform backstage screenshots
Geo optimization, which does not end when the content is published, requires continuous monitoring of data and dynamically fine-tuning, which is an easy link for many enterprises to ignore。
First, the 100-degree search resource platform: monitors entries, index numbers, timely submission of links to new articles and speeds up the recording; screens pages are not recorded, and violations of the right to decline。
Second, traffic statistics tools: focus on the geographical origin of visitors, the cities and districts from which visitors are measured, analysis of which geographical terms give rise to counselling and which words are not translated. If there is a flow of a geographical word but little consultation, it indicates that the page lacks quotations, cases, contacts leading to conversion。
Thirdly, key word ranking tracks: regular recording of changes in the ranking of geographical keywords in the target city, increases, drops, targeted additions, page optimization。
Geo optimization is a long-range extension, with a gradual stabilization of local flows over a period of one to three months, requiring continuous overlaps, without the presence of a large number of billings on the same day。
Ix. Geo optimization and local competitive orientation promotions, how do businesses fit in
A comparison of local competitive advertising and geo rankings
Many businesses are unable to distinguish between the natural optimization of geo and the local competitive orientation, which have different logic and advantages。
Local bid promotion: city orientation in the backstage, pay hits placed and traffic on the line is on the same day; the shortboard is a constant budget consumption, with the budget running out of advertising and running out of line with malicious peer click losses, suitable for short-term emergency orders and short-term projects。
Geo's natural optimization: the geographical search optimized in this paper, free traffic, long-term orientation after a stable ranking, no click deduction; the disadvantage is a longer life cycle, requiring continuous localization of original content, maintenance of websites and maps。
The best option for mature construction materials and processors is portfolio operations: bid for emergency orders, geo optimizes long-term layout, slows down the reliance on pay promotion and controls overall buy-in costs。
X. Geo guidelines for optimizing hf error zones and shelters
Geo optimization of the lukopo map
Many of the businesses that do the geo optimization have been ineffective for a long time, mostly stepping into the wrong zone, where high frequency problems in the industry are organized。
Zone one: an article with more than a dozen city names says it's better to cover more cities. Place names piles are fraudulent acts and search engines determine low-quality content, with no entry or downgrading of pages. An article focused on a region。
Mistake ii: geo optimization is equivalent to making only maps and not content on the website. Maps are complementary channels of traffic, and the official network + original content is at the heart of the flow and transformation of clients, with only a very low ceiling for map traffic。
Mistake three: service providers promise to be first on the local front page for a few days. The rapid rankings are mostly black hats, with short-term effects, downgraded, emptied rankings at the end of the period, and all previous investments were wasted。
Error four: content is copied directly online without any localized information. The content is not geographically relevant, there is no geographical signal and participation in local ranking is not possible。
Error area 5: the range of services is too large, with a page layout of more than a dozen cities, with scattered geographical signals, and it is difficult for each city to get a ranking. It is recommended to split pages, articles, and one page to attack an area。
Xi. Summary of the full text
Geo optimizes the results of the round-ups figure
In general, geo optimization is a localized natural ranking optimization system based on geographical signals, for selected city, district and sector-specific customers, suitable for sunlight houses, broken doors and windows, veiled windows, fences, manufacturing, and up-to-door construction enterprises。
Full landing process: set the target service area to build the geo geographical keywords library to optimize geographic signals within the site to 100 degrees, gode local business map to produce localized products, cases, price original articles the simultaneous distribution of geographic information on b2b platforms, such as peanut shells, regularly monitors visitors ' geographic location, keyword rankings, queries data and continuous iterative optimization。
Compared to general traffic promotion, geo optimizes the filtering of non-valid customers from a distance, with a greater interest on the part of visitors and a higher conversion of counselling. Geo optimization requires adherence to white hat routes, localization of original content, rejection of fast-tracking schemes, and long-term operation to create low-cost, stable access to cities and cities, creating online advantages in competition with local counterparts。
