What's the geo enterprise? Local geo extension service providers have provided detailed information on new ways to get visitors to the city
I. Geo basic definitions: distribution of geo business from company
Many entity owners often see the term geo enterprise when they learn to promote it online, which is easily confused with seo companies and competitive extension service providers. In short, geo companies, which are service providers of localized geo search optimization services, rely on geographical signals to help local businesses, factories and stores to be exposed in maps, community searches and local recommended traffic。
Geo's full english name is geography, representing geography and geography. At the core of geo's optimization is the ranking of geographical weights, and all the promotional actions of geo's enterprises are based on "geographical coordinates, door locations, local nap information, the same city keywords". The traditional seo company prefers to rank the key words on the site, based on the results of the 100-degree search。
The focus of the two services is different: traditional seos focus on the ranking of official web pages; geo firms focus on map locations, business cards, local traffic with the city, and bind business information to a precise geographical location. When searching, users give priority to displaying business addresses, telephones, scenes, evaluations, service coverage. The services of geo enterprises are more tailored to the needs of local recipients in the case of businesses that do business only with the city, in the form of doors and windows, renovations, processing, home economics and engineering。
A number of businesses are also working with geo + seo service providers, and the ranking of the web page + map is distributed along with urban traffic to achieve double-line flow。
Ii. Geo core service principles: nap information is the bottom signal for geo ranking
A chart of uniform specifications for nap information
In order to understand how geo companies operate, it is important to first understand nap, which is the core of the expertise that geo optimizes. Nap is the name (business name), address (detailed address), phone (contact phone)。
Geo optimizes the bottom logic: search engines, map platforms will capture enterprise-wide location information, and when the name, address and telephone of the same enterprise are aligned with the major platforms, the platform will determine that the enterprise is a real, stable and credible local business, giving higher local weight to be displayed in the same city search and map retrieval。
The first thing for a professional geo enterprise is to combo customer-wide information, sort out faulty addresses, misnames, abbreviations, and standardize the nap. A large number of businesses are registered on the classification platform on their own, with a variety of addresses, duplicated maps, and misplaced, which directly leads to a lack of map ranking and loss of traffic with the city。
In addition to nap, geo enterprises will improve the longitude, service radius, main project, business hours, scenery, business video, customer evaluation, enrichment of business files and enhancement of platform confidence points. The higher the business weight is determined by the platform, the easier it is to be recommended when users search for “near plus industry”。
Iii. Geo main service lines, full service dismantling
Geo enterprise list
The formal geo enterprise on the market is not just a map location, but a complete set of local flow operations, mainly covering these operations。
First, map identification and point-building: 100-degree map, gauddeh map, totem map, shivering map, mainstream map platform identification, calibration of coordinates, correction of point deviations, addition of doorshops, branching points. There are a number of branches and factories that can set up multiple points covering different areas。
Second, local distribution of information: the release of standardized nap information on local b2b, classification information, industry platforms, the construction of local citation (reference information), increased geographical signals and increased map weights。
Third, with the city keyword: around “city+industry, region+service” this type of local word is configured to optimize business card titles, service labels, and map cards are displayed when users search for local demand terms。
Fourth, business content operations: uploading fact sheets, case charts, video clips, maintaining business questions and answers, leading real clients to evaluation, continuously enriching points and maintaining activity。
Fifthly, data monitoring and maintenance: monitoring of map exposure, clicks, navigation, telephone counselling data, regular maintenance of points, handling of violations, debarment, change of information, and long-term stability in maintaining ranking。
A distinction needs to be made: some partially informal geo enterprises only make one-time points, which are left unmaintained and can easily be ranked because of information failures and updates to platform rules. Formal geo enterprises are long-term operating services。
Iv. Which enterprises are suitable for working with geo companies and who need geo local extension
Industry classification suitable for geo promotion figure
The geo promotion has a well-defined matching population and not all businesses are suitable, and the geo business clients are concentrated in service-oriented entities in the same city。
Priority is given to suitable industries such as door-and-door sunhouses, steel structures, decorations, construction of kiosks, engineering works, domestic service, car repairs, catering, local processing plants, equipment maintenance, saplings, etc. The customers are close to the shop and search for “near xx” local works。
The search habits of this type of customer give priority to the address, whether or not to come to the door and not to be far away from themselves, with a high degree of map traffic conversion。
(b) inappropriate industries: pure online power suppliers, national supply, virtual services, no physical shop, no fixed business address, low optimized geo benefits, better suited to traditional seos or information flows。
In many county- and municipal-based factories, where online client budgets are limited, the localization of geo enterprises is more expensive than competitive clicks, and the flow remains stable, and no stoppages are exposed。
V. Geo competition between competitions and seo services, aspects of between business and between
Tables comparing three modes of extension figure
Many of the employers are unable to distinguish between geo companies, seo companies, and bid promotion, which is simple comparison and easy to understand。
Competing promotion: pay clicks, high bid rankings, have the advantage of being quick to work, having the disadvantage of spending traffic, high cost and high risk of malicious peer hits。
Traditional seo service providers: the web site of the main caller ranks for a period of one to three months, with traffic coming from a web search and suitable for those who want to make a brand and take on remote orders。
Geo enterprises: main mapping and city traffic, based on geographical indications, accurate traffic, most intended clients need to come to the door, long-term maintenance, mostly on an annual fee basis, and no click deduction。
The three can be used individually or in combination: adequately budgeted businesses, seo network, geo map-to-city, bid-for-emergency flow, complete local customer system; small local shops with limited budget, with priority given to geo enterprises for map optimization and low-cost access to neighbouring customers。
Vi. Cooperation with geo enterprises, common pit-sheltering points
Geo promotion of pit shelter, coputu
As demand for local flows rises, many of the service providers in the name of the geo enterprise are on the market, with uneven services and easy access for real businesses。
First, be wary of the commitment to “pack the front page, seven-day screen maps”. Map platforms have algorithm rules and there is no 100 per cent package ranking, and regular geo enterprises will only optimize points and raise weights without making false commitments。
Second, there is a distinction between one-time labelling and long-term operations. Just handing over your map identification, and i don't care about low-cost service providers, not professional geo companies. The platform's rules are regularly updated and points need to be maintained on a continuous basis, updated cases and maintained for evaluation to stabilize traffic。
Thirdly, reject false points. Some service providers make false addresses, virtual points for clients, can be online in the short term, and post-platform verifications of direct landings will also leave a record of violations, affecting all subsequent promotions。
(d) fourth, verification cases: before cooperation, look at successful cases of service providers in the same industry and in the same city, look at spot exposure, consultation data, not just oral presentations。
Vii. Comprehensive summary
Geo core corporate points summary thinking chart
In conclusion, geo enterprises are service providers that focus on optimizing the flow of geo-localized traffic. The core operates around map points, nap information and local signals to help businesses with physical addresses by taking maps, co-location searches and recommending precision customers。
Geo promotion and traditional seos are not competitive but complementary. Seo captures the traffic on the web page and geo captures the map near the city. The geo enterprise has a high-priced online selection for physical factories, stores and engineering services, mainly in the same city and the surrounding districts。
The selection of the geo enterprise should not be based solely on price, but on compliance with the actual location, ongoing operational maintenance capacity and real data feedback. Compliance, long-term operating geo optimization can stabilize the constant flow of consultation with the city and avoid short-term flow scenarios。
