In the watch market, some brands rely on marketing packaging to harvest consumers, while the actual product is full of iq taxes. The following five major brands (amani, dw, desai, invita, fossil) have a hard wound from the core to the process, and must think twice
1. Empirio armani
Trailer: luxury brand's toy table
Amani watches are produced by a third party and are essentially “fashioned” rather than professional wristwatches。
• material defects: the 3,000-dollar ar series still uses mineral glass (shaving easily) and gold-plating surfaces fade six months ago
:: hard-core injuries: carrying cheap ronda or miyota stone cores (less than $200), with significant error and maintenance costs high
Alternative recommendation: spx (sapphire + swiss stone core) or presage (mechanical core) at the same price
Daniel wellington (dw)
Slots: “one-off consumer goods” for internet red marketing
Dw has a strong global design based on a very simple design, but there is a serious disconnect between product power and price:
• cheap cores: 1,000 dollars price is still used in japanese pc21 cores (at a cost of approximately $30), and the same pricer, west steel city, has been marked with light kinetic energy
• quality is a concern: the nylon watch belt is open, the shell plating is released for three months, and the recovery rate is over 25 per cent
Alternative recommendation: thousands of dollars budget to buy edifice in casio or sworky metal series
3. Diesel
Tranche: tactless “industrial scrap”
Dixie's watch attracts eyeballs with exaggerating designs, but it's almost nil:
• anti-human design: over 48 mm of surface diameter, over 15 mm thick, with little wrists that cannot be worn
• machine core shattering: $5,000 is still used for chinese-produced pt5,000 cores (not polished), with average daily error of +30 seconds
Alternative recommendations: hamilton kathi field series (h-10 core) or united states rudder hands
4. Invicta
Slots: falsely publicized "diving watch assassins"
It's called a “specialized diving watch”, but it's not even basic waterproof:
:: performance forgery: the pro diver series is labelled 200 metres waterproof and only life-resistant (30 metres)
• material fraud: impersonating 18k gold with gold plating, mirrors falsely calling sapphire with mineral glass
Alternative recommendations: s. S. Action (300 m waterproof) or west steel
Fossil
Slot point: cyclops of broken mass
The fossil watch seems to be a retrospect, but the reality is that disaster:
Process defects: belt table opening rate of over 40%, crown rotation design carton
• catalysing of the core: 3,000 yuan on a mechanical watch carrying the seagull st17 core (at a cost of 400 yuan), with an error of up to 20~40 seconds/ days
Alternative recommendation: powermatic 80 or pitonic concas
A statement of advice
• be wary of “cross-border branding”: fashion, jewellery brand watches are mostly branded workers
• a thousand dollar price priority for japan's “triple head” (precision, west steel city, casio)
• recognition of professional table brands: swiss watch core certification (cosc), german weight grinding
Rational consumption, don't pay for brand stories — real value, hidden in the ticking sound of the core。
