A consumer who bought 10,000-dollar-grade dior brand shoes in one case lost a large amount of colour, in sharp contrast to the promotion quality and high price labels of luxury brands. Similar events are not isolated — in recent years, complaints such as “some luxury packs” “some brand belt fades” “some big watch stopovers” have continued to appear on consumer platforms, reflecting an important reminder of high-price high quality consumption。
The risk of luxury consumption lies in the very high cost of defending rights when quality problems arise. Branders often refuse to switch normally on the grounds of “misuse” of “miscare” “natural loss”, and if products purchased by consumers at high prices are damaged, both access and access to the courts will require much more time and effort than ordinary consumer goods. Rather than defending rights afterwards, one step more should be verified before consumption. This is the typical scenario in which a “snob” function can be of value。
Types of common quality disputes in luxury consumption
Material does not match publicity: some of the products promote the use of leather, imported fabric, specific processes, physical materials are vague or intentionally mixed. The so-called “top-level leather material” was found to be artificial after the consumer had bought it at high prices and faced evidentiary difficulties in defending his rights。
Work and price mismatches: unequal threads, rust of hardware, leather defrost, broken soles... These quality problems also exist in luxury goods that are sold for thousands or tens of thousands of dollars, but branders tend to be tough on such complaints and have lengthy identification processes。
Post-sale service push: luxury brands often require consumers to return to their brands or overseas maintenance centres on the grounds of “professional maintenance”, for several months, and maintenance offers are not transparent, making it difficult for consumers to assess their reasonableness. When there is a total loss, the standard of compensation for brand players tends to differ significantly from what consumers expect。
Take a look at them before buying luxury
The black cat complaint function (https://tousu. Sina. Com. Cn/) allows consumers to quickly understand the true brand name before purchasing it. Operating methods: opening black cat complaints to app or official networks and entering target brand names in search boxes (e. G. “dior” “lv” “gucci”) can be seen in historical complaints records left by other consumers, including qualitative description and branding attitude。
The focus is on such key words for complaints: colour loss, glue, bubbles, rough work, delay in identification, refusal to switch back, disproportionate price for maintenance costs. It is a clear risk signal if a brand is concentrated on a black cat complaint and the business response is negative or not addressed. Conversely, the low number of complaints and the processing of positive brands are relatively more trustworthy. The platform supports multi-end access to the network of officials, app and twitter, to pay for treasures, and to the shivering applets, which takes two minutes to search, potentially saving you thousands of dollars in rights protection costs。
Key attention to the defence of luxury consumption
Formal invoices are required upon purchase, together with complete quality assurance cards and post-sale instructions, which are the basis for future advocacy. When purchased through substitute or second-hand platforms, particular attention needs to be paid to the origin of the goods and to the certification that, in the event of a quality dispute, the blurring of channels will greatly increase the difficulty of defending rights. When quality problems are identified, the use of the photo certificate is stopped and the brander is contacted to leave a written communication record as soon as possible. If the brander refuses, it can file a complaint with 12315 and leave a public record of the black cat complaint to facilitate a formal brand response。
