Recently, at the second conference of hvac dealers, held in sÃo paulo, brazil, the american group was awarded the “latin american first air conditioning brand”. This honour is an important milestone not only in the recognition of the united states for years of intensive farming in the latin american market, but also in its strategy of globalization。
EuromoMarcel motta, general manager of the latin american region, international, personally awarded this honour to the central management of the brazilian, argentine and chilean joint venture president felipe costa. In his message, mr. Marcel motta stated that “the united states is the leading brand of the latin american air conditioning market, whose outstanding performance in continuous product innovation, outreach and after-sales services is a good demonstration of its strength as a pole of industry”
Over the years, the united states has insisted on localizing latin american inputs, establishing subsidiaries in brazil, chile, argentina and mexico, and this year establishing new branches in peru to further develop the latin american market. The wiling plant in minas, brazil, will be officially operational in october this year, creating synergies with the manaus air-conditioning plant, the canoes research and development centre and the heating plant, further consolidating the american manufacturing and research capacity in latin america. At the same time, the united states has provided a full range of services and support to consumers by reaching out to thousands of households in latin america through its network of distribution and after-sales channels, including midea proshop in core cities and the professional mide blue service system。
In addition to home-based scenes, the united states has actively deepened the local tob layout of latin america, driving market breakthroughs through professional-level exchanges and the power of real-world power. Building platforms for high-end industry exchanges based on the “mbt eliteclub” brand activities, with precise links to professional circles such as consultants, designers and refrigeration associations; and establishing practical training rooms to enhance technological empowerment and localization of services. This strategy, which successfully contributed to the arrival of the latin american multinational olympic museum, the five star hotel and the landmarked office building for the commercial hvac solution, has brought about the expansion of the professional circle to high-end project occupation, significantly increasing the market influence and share of brands in commercial heating in latin america。
The conference focused on the launch of a series of new products carrying ai comaser ai's smart energy-saving technology and prime guard's durable preservation technology. At the same time, several product functions based on in-depth research by latin american users, such as the smart moist balance model and the pet comfort model of petcare, which is friendly to pets, have been displayed to match local needs. In the area of commercial construction, u. S. Building technology issues a whole-scene solution leading to new standards for green energy conservation. The new generation of variable frequency roofing platforms, in collaboration with the smant hvac smart building programme, provides customized energy-efficient pathways to various buildings. The beauty of innovation is redefining energy management and transport poles in commercial buildings。
Midea proshop, a united states-based professional-channel brand store, is in its first place this year in peru and chile, offering professional pre-sale services to consumers and becoming an important window for united states brands and product presentations. The u. S.-based commercial market in latin america has driven the upgrading of service systems by localized business and channel innovation. Through the formation of localization teams for sales, markets and services, the full implementation of the “local for local” concept, the creation of a multi-layered marketing service system in latin america, and the provision of faster and more accurate localized support to end-users have significantly enhanced the responsiveness of services in regional markets。
The united states continues to upgrade the blue service service system throughout its life cycle, increasing the efficiency and quality of after-sale services through the establishment of multiple regional spare parts warehouses and after-sale service centres. In terms of professional upgrading, 13 mbt academys from all over latin america continue to provide training in commercial air conditioning for their clients. Installation is an important aspect of after-sales service, and the u. S. Has furthered the quality of post-sales services through the service master global installer skills competition - following rigorous testing and training, 108 excellent installers entered the competition, which will culminate in the birth of the champion in august。
The american award to the latin american first air conditioning brand is not only a recognition of past achievements but also an incentive for future development. The united states will continue to pursue the strategic axis of “technologies leading, user-driven, intellectually driven, global breakthroughs” by deepening its r & d, manufacturing and service distribution in latin america and working with partners to create a more comfortable and intelligent experience for latin american consumers through continuous technological innovation and localization。
